Hollandia – Safety campaign

Subject:
Safety campaign

Language:
English
Dutch

Story:
Since 2020 we have been working with Hollandia on a safety campaign. The central question of this moment is “What is Hollandia doing about safety?”. With this part of the campaign, Hollandia wants to show that not only employees are responsible for their safety in the workplace, but Hollandia plays a big role as well. ‍♂️

The creation

To draw attention to a topic as important as safety there is more needed than one animation. Based on an internal strategy for safety awareness, we create visual content that fits each theme. The big goal of the campaign is to make sure employees are aware of working safely in the workspace as well as at home.

First of all, we created the safety mascot Buddy, he makes an appearance in almost every visual expression and explains everything about safety. In addition, we created ‘Clumsy Henk’, an employee who did not comply sufficiently with safety measures and ended up in a cast.

With these two characters in the lead, we made a series of animations, a couple of explainer films, various infographic posters, a coloring page, coffee cups, and even a card game. All content surrounding the safety campaign is shared via www.veiligheidbijhollandia.nl/en/.

We have already created different types of content for Hollandia. We have already made 5 animations, 2 campaign films, 21 posters, a coloring page, a unique card game and hundreds of coffee cups. Check a few examples below.

Coloring page.

We have created a coloring page especially for kids. With there coloring pages it is easier for kids to understand what their parents, who work in construction for example, do at work.

Infographic poster

In addition to the animation series, we made several infographic posters to reinforce the message of working safely. On this poster, we see ‘Clumsy Henk’ with his leg in a cast and the consequences of his accident on his environment.

Cartboard safety mascot Buddy

For this safety campaign we have created a brand new safety mascot for Hollandia. His name is Buddy!

Card game

A frequently used attribute in the workplace, but also fun for at home and on the road. How fun is it to take a card game with you on holiday and still talk about safety?