Animation production

We explain complex matters and ideas in powerful animations that everyone understands.

Discover the styles Contact

☝ Watch our showreel for inspiration

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Being understood starts here

Are you looking for an animation that truly stands out? At Cooler Media, we put your goals first and bring your story to life with our unique Magic Meeting.

We offer a range of animation options to fit any budget, always aiming for top-notch quality. Pick from our pre-designed styles or go for a custom-made animation tailored specifically to your company. Most importantly, let our experienced explainer experts craft the perfect message for you.

If you want a professional animation that really captures your story, choose Cooler Media and experience the difference our Magic Meeting makes!

Animations we're proud of

Yenlo as a Service

Logo - Breast Care Foundation

Breast Care Foundation
Symptoms of breast cancer

Logo - The Protein Brewery

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

Brand animation CMNTY

Work safety campaign

Animaties waar we trots op zijn

eAccounting software

DBG BioEnergy

Specialist in marktonderzoek

I AM Organic


Gemeente Veenendaal

Custom or Standard animation?

Are you looking for a fully customized animation where you have complete control over the video? Or do you need an affordable and quick solution for your project? Either way, we have the perfect option for your budget!

Custom Animations

Our fully customized animations allow you to control every aspect of design, sound, and voice. Each custom animation we create is unique and perfectly aligned with your brand identity. Plus, all design files become your property, adding lasting value to your brand.

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Standard (pre-designed) animations

High-quality animations available in five distinct design styles, each carefully crafted and exclusive to Cooler Media clients. These animations are affordable and quickly produced! Plus, all standard animations are customized to match your brand's colors, logo, and fonts.

More Standard styles

Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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They trust us

Our animation production process


The first step in our process is developing the general concept and script for your animation. After you choose your preferred animation style, we plan a ‘Magic Meeting’. During this meeting, you share everything about your service, product, or idea, and we translate that concept onto the screen. Together, we create a concrete script with voice-over lines, all tailored to your needs, preferences, and budget. By the end of the meeting, we'll have visualized the first scenes of your animation in the form of a storyboard.

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In this step, we create the initial sketches for the storyboard and draft the complementary lines. Everything is then transformed into final designs and text for characters, symbols, or icons. We present our work to you in what we call a ‘Visual Design’. This Visual Design showcases every shot along with its lines and a visual explanation, ensuring you have a clear understanding of the animation's final look. You'll have the opportunity to provide feedback, and with your approval, we proceed to the actual production process.

Icon - Storyboard donker

Now, your animation comes to life! A few days after you approve the Visual Design, we'll send you the first version of the animation. This version will include the voice actor's lines but not yet the sound effects. After receiving your feedback, we'll produce the final version, complete with exciting sound effects. Once you give your approval on this version, we'll proceed with finalizing the production.

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Good sound brings your animation to life. Our sound designer has over 15 years of experience and gives your video the ultimate tone of voice, perfectly suited for your organization.

  • Post-production of the voice-over for crystal-clear voices
  • Choice of different styles of music and sound
  • Music is custom-made, so we find exactly the right style for your video
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Once we've developed your animation, you'll no longer need to repeatedly explain your product, idea, or service. You now have a clear and powerful tool to do that for you! But do you know how to make the most of your animation? Are you only reaching your existing network, or can you extend your message to potential clients?

In the final step of the production process, we assist you with this! Our video marketing package helps distribute your animation across the internet. We use both familiar and proven techniques (SEO/SEA) as well as unique methods (Magic) to boost your brand awareness and increase your turnover.

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Why communicate with animation?

Why create a custom animation for your company? It’s simple: our brains process audiovisual information 60,000 times faster than text. This means your message is conveyed much more effectively through an animation!

We understand that your animation videos need to align with your brand identity. That’s why we offer a variety of animation styles, so you can choose the one that best suits your needs. We also consider your specific goals, whether you’re aiming to attract new customers or use the animation for internal purposes. No matter the purpose, animations always leave a remarkable impression, and we ensure yours perfectly aligns with your preferences!

No matter which option you choose, our proven development process and high-quality animations have been rated by hundreds of clients with an average score of 9.4. This isn’t surprising, as we’ve been refining our production process for over 13 years. By smartly reusing certain designs, we can create company animations within a reasonable budget. Of course, we also offer fully customized animations tailored specifically to your company.

Both our standard and custom animations are adjusted to align with your organisation’s guidelines. Logos, colours, and other elements are always customized to fit your brand identity, ensuring every video we create perfectly matches your visual identity. An explainer animation doesn’t have to be expensive; the price depends on various factors. A simple formula we use is the style cost multiplied by the number of seconds.

Curious about the style and message that best suits your needs, as well as the cost of an animation video? Our explainer experts offer free advice. Leave your details, and you’ll hear back from us within an hour.

Ask a question

Frequently asked questions

Excellent question. The real question is why you would want to communicate visually. The answer is simpler than you might think. Our brains are wired to process and remember audiovisual information much better than text. This means your message is understood and retained more effectively when conveyed through animation or video.

Here are some other reasons to create a video:

  • Short and powerful: convey your message within just 1 minute!
  • It’s no coincidence that 82% of the internet is made up of video (Cisco, 2017).
  • Based on YouTube data, mobile video consumption increases 100% each year (Hubspot, 2016).
  • 96% of B2B corporations use video in their marketing campaigns (Nexibo, 2016).
  • 90% of users indicate that watching a video helps in the decision-making process (Hubspot, 2016).
  • Display & video are the fastest growing media within online marketing (Deloitte, 2016).
  • Online campaigns are extremely cost-efficient
  • Turn-over increases due to video, sometimes even more than 80% (Forbes, 2017).

In essence, this depends on where you want to place the video. Do you want to distribute it through YouTube or show it during a corporate presentation? YouTube ads are mostly shorter than an explanimation used to explain a process. The ideal length of YouTube videos is:

  • Bumper adds: 6 seconds
  • TrueView adds: 15 seconds

Our general advice to clients is to keep animations under 75 seconds. The key is to capture and hold the viewer’s attention within the first 10 seconds. This initial engagement determines whether the viewer will continue watching until the end.

In essence, the answer to the question depends on the following factors:

  • Who produces the animation? Large and popular animation studios tend to charge higher prices than smaller studios. An underlying reason is that these organisations offer higher-quality products.
  • What type of animation do you want to create? The length can vary from a 6-second bumper animation to a more detailed 75-second animation explaining your idea, product, or service. Naturally, shorter animations cost less than longer ones.
  • Would you like characters in your animation? Adding characters costs a lot of time, and time is money. On the other hand, this allows you to more easily convey humour and emotion. This may make the extra cost worth it.

The production time needed to produce an animation varies. We usually maintain the following production periods:

  • Standard: 5 days
  • Customized: 10 days

Do you need your animation sooner? No problem! Our efficient production process allows us to deliver the animation quicker. However, the client must be willing to act quickly as well. Of course, this also requires very structured scheduling of the production period.

Previous film material or design work always helps us gain inspiration, even though we create a unique film production for you. It’s helpful to receive the following from our clients:

  • Your organisation’s style guide (if available)
  • Logos in vector-based or Adobe Illustrator files
  • Colour codes
  • Tone of voice description (if available)
  • Design work from previous assignments

It’s okay if you cannot provide all these documents. That’s why we have the Magic Meeting, where we will determine the tone of voice, style, and message of your explainer video.

A successful animation production process always ends with effective distribution. Otherwise, all the hard work would be for nothing, right? Our video marketing service helps you achieve your video goals by transforming your reasons for producing the explainer video into clear and measurable objectives. Additionally, we perform a QuickScan of your current video marketing efforts and identify ways to optimise these tactics. Together, we’ll ensure your explainer video reaches the right audience, at the right time, in the right place. Want to know more? Our video marketing experts would love to chat with you! 
If you already have a storyboard or voice-over script we will use this for inspiration. However, as we have over 12 years of experience and want to deliver the best quality product to our clients, we will design the animation from beginning to end. Due to our extensive experience, we know how to get your message across in the best possible way! 
Our expertise goes further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative Producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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