ANIMATION PRODUCTION.

Animatie live video

Because it has been our focus in recent years, we can create high-quality animations in a short amount of time. These animations allow you to portray your message concisely yet powerfully. This makes animations an excellent medium for explaining non-tangible services, concepts, or ideas to your target audience.

At Cooler Media, we develop animations in several different styles. If you wish, our experts can advise you on which would fit your preferences, audience, and budget best. No strings attached.

Animatie laten maken

WHY USE AN
ANIMATION?

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Why choose Cooler?

The result is key, that is why we work with a clear strategy
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The animation production process.

Animatie laten maken - Concept

Concept & Script

The first step of the process is developing the general concept and script of the animation. Once you have chosen the style of animation you wish to go ahead with, we plan a ‘Magic Meeting’. During this meeting, you tell us everything about your service, product, or idea and we translate that concept onto the screen. Together we develop a concrete script with voice-over lines. Of course, all this is tailored to your needs, preferences, and budget. The meeting will end when we have visualized the first scenes of the animation in the form of a storyboard.

Storyboard & Visual Design

During this step of the process, we create the first sketches of the storyboard and the complementary lines. Everything will be transformed into final designs and text for the characters, symbols, or icons. Using what we call a ‘Visual Design’ we present our work to you. In this Visual Design, we portray every shot with its lines and an explanation of the visual. This ensures that you know exactly what the animation will end up looking like and you will be allowed to give feedback. With your consent, we begin with the actual production process.

Aniamtie laten maken - Visual design

Aniamtie laten maken - Productie

Production

Now your animation will come to life! A couple of days after you approve of the Visual Design, we will send you the first version of the animation. This version will already be enhanced with the voice actor’s lines but not yet with sound effects. After receiving your feedback, we will produce a final version. This version will include exciting sound effects. With your blessing on this version, we will proceed rounding off production.

Distribution

Once we have developed your animation you will no longer have to repeatedly explain your product, idea, or service. We have provided you with a clear and powerful way of doing so! But do you know how you will use your animation? Do you only reach your network, or can you now get your message to prospective clients? In the last step of the production period, we will help you with this! With our Video Marketing package, we distribute your animation across the internet. We not only use familiar and proven techniques (SEO/SEA) but also less widespread methods (Magic) to promote your brand awareness and turnover.

Aniamtie laten maken - Verspreiding

Frequently Asked Questions.

Why create an animation?

Excellent question. Though the question is really what the reason would be to want to communicate visually. The answer is easier than expected. Our brains are wired to process and remember audio-visual information a lot better than messages communicated through text. In other words, your message is understood and remembered better when it is conveyed through animation or video. Other reasons to make a video:

Short and powerful: convey your message within just 1 minute!
It’s no coincidence that 82% of the internet is made up of video(Cisco, 2017).
Based on YouTube data, mobile video consumption increases 100% each year (Hubspot, 2016).
96% of B2B corporations use video in their marketing campaigns (Nexibo, 2016).
90% of users indicate that watching a video helps in the decision-making process (Hubspot, 2016).
Display & video are the fastest growing media within online marketing (Deloitte, 2016).
Online campaigns are extremely cost-efficient
Turn-over increases due to video, sometimes even more than 80% (Forbes, 2017).

Not yet convinced? Watch our animation!

What is the ideal length of an animation?

In essence, this depends on where you want to place the video. Do you want to distribute it through YouTube or show it during a corporate presentation? YouTube ads are mostly of shorter duration than an explanimation used to explain a process. The ideal length of YouTube videos:

Bumper adds: 6 seconds
TrueView adds: 15 seconds

Our general advice to our clients is to not choose an animation longer than 75 seconds. The most important factor is to capture and keep the attention of the viewer for the first 10 seconds. This determines whether the viewer will finish watching.

How much does producing an animation cost?

In essence, the answer to the question depends on the following factors:

Who produces the animation? Large and popular animation studios tend to charge higher prices than smaller studios. An underlying reason is that these organisations offer higher-quality products.
What type of animation do you want to have developed? The length of animation can vary from a bumper animation lasting 6 seconds or one that explains your idea, product, or service lasting around 75 seconds. Naturally, shorter animations cost less than longer ones.
Would you like characters in your animation? Adding characters costs a lot of time, and time is money. On the other hand, this allows you to more easily convey humour and emotion. This may make the extra cost worth it.

What is an animation's average production time?

The production time needed to produce an animation varies. We usually maintain the following production periods:

Standard: 5 days
Customized: 10 days

Do you need your animation sooner? No problem! Our efficient production process allows us to deliver the animation quicker. However, the client must be willing to act quickly as well. Of course, this requires very structured scheduling of the production period.

What documents do I need to supply beforehand?

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

Your organisation's style guide (in case it is available)
Logos in vector-based files or Adobe Illustrator files
Colour codes
The tone of voice description (in case there is one)
Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

What does the video marketing option offer?

A successful animation production process always ends with an effective distribution of your animation. Otherwise, all the work would be all for nothing, right? Our video marketing service helps you to achieve your video goals. All the reasons for producing your explainer video will be transformed into clear and measurable goals. In addition, we make a QuickScan of your current video marketing efforts and how you can optimize these tactics. Together we will make sure your explainer video reaches the right audience, at the right time, at the right place. Want to know more? Our video marketing experts love to have a chat with you!

Can I deliver the storyboard and voice-over script?

If you already have a storyboard or voice-over script we will use this for inspiration. However, as we have six years of experience and want to deliver the best quality product to our clients we will design the animation from beginning to end. Due to our extensive experience, we know how to get your message across in the best possible way! If you want to know how we do this, read our Case Study of Ýenlo as a service'.

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Animation production.

Fill in the form and we will get back to you within about an hour.

Or just give us a call +31 (0)76-8867790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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