Animation production

We explain complex matters and ideas in powerful animations that everyone understands.

☝ Watch our showreel for inspiration

Being understood starts here

Looking for an animation that truly stands out? At Cooler Media, we prioritize your goals and bring your story to life through our unique Magic Meeting process.

We offer a variety of animation solutions to suit any budget, always delivering top-quality results. Choose from our exclusive pre-designed styles or opt for a fully custom-made animation tailored specifically to your company. Most importantly, let our team of experienced explainer experts craft a message that resonates with your audience.

If you’re seeking a professional animation that captures your story and makes a lasting impact, choose Cooler Media and discover the difference we can make!

Animations we're proud of

Yenlo
Yenlo as a Service

Breast Care Foundation
Symptoms of breast cancer

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

CMNTY
Brand animation CMNTY

Hollandia
Safety campaign

Check out our portfolio

Animations we're proud of

Yenlo
Yenlo as a Service

Breast Care Foundation
Symptoms of breast cancer

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

CMNTY
Brand animation CMNTY

Hollandia
Safety campaign

Check out our portfolio

Custom or Standard animation?

Do you need a fully customized animation where you have complete control over every detail? Or are you looking for an affordable, fast solution to bring your project to life? Whatever your needs, we offer the perfect animation solution to match your budget and goals!

Custom Animations

Our fully customized animations give you complete control over every element—from design and sound to voice-over. Each animation we produce is one-of-a-kind and seamlessly aligned with your brand identity. Additionally, all design files are yours to keep, providing lasting value and strengthening your brand assets.

Learn more about custom animations

Standard (pre-designed) animations

Our high-quality animations come in five distinct design styles, each carefully crafted and exclusive to Cooler Media clients. These animations offer an affordable solution with a fast turnaround time. Plus, every animation is customized to seamlessly match your brand’s colors, logo, and fonts, ensuring a professional and cohesive look.

Learn more about our standard styles

Why choose
Cooler Media?

We work with a clear, proven strategy to achieve the best results
Top-quality audio and video production for every budget
Over 3,000 unique explainer videos delivered in 13+ years of hard work
Free, expert advice for every service
Fast delivery to meet your deadlines
No surprises – always a fixed price for every project
Consistently rated 9+ by our clients

Consistently rated 9+ by our clients

Our animation production process

Concept Development & Script

The first step in our process is creating the general concept and script for your animation. Once you’ve chosen your preferred animation style, we schedule a ‘Magic Meeting’. During this collaborative session, you share everything about your product, service, or idea, and we bring your concept to life.

Together, we develop a clear and compelling script with tailored voice-over lines, perfectly aligned with your goals, preferences, and budget. By the end of the meeting, you’ll have a first glimpse of your animation through a visualized storyboard of the initial scenes.

Storyboard & Visual Design

In this step, we create the initial storyboard sketches and draft the accompanying voice-over lines. These elements are then developed into final designs, including characters, symbols, and icons. We present this work to you as a ‘Visual Design’.

This document showcases every shot, its corresponding lines, and a visual explanation, giving you a clear preview of the animation’s final look. You’ll have the opportunity to provide feedback, and once approved, we move forward to the actual production phase.

Bringing Your Animation to Life

Now it’s time for your animation to come alive! A few days after you approve the Visual Design, we’ll deliver the first version of the animation. This initial version includes the voice-over but excludes sound effects.

After reviewing your feedback, we’ll refine the animation and add dynamic sound effects to create the final version. Once you approve this polished version, we’ll move forward to complete the production process.

Perfecting the Sound Design

Great sound is what truly brings your animation to life. With over 15 years of experience, our sound designer ensures your video has the ultimate tone of voice, perfectly tailored to your organization.

Crystal-clear voice-over: Professional post-production for impeccable voice quality.
Custom music and sound: Choose from various styles, or let us create music that perfectly matches your animation.
Seamless integration: Every sound effect and music choice enhances the emotion and impact of your video.

Maximizing your animation’s impact

Once your animation is complete, there’s no need to repeatedly explain your product, idea, or service - it’s all done for you! But are you making the most of your animation? Are you only reaching your current network, or are you extending your message to potential clients?

In this final step of the production process, we help you take your animation further. With our video marketing service, we ensure your animation is effectively distributed across the internet. Using a combination of familiar, proven techniques and innovative strategies, we boost your brand awareness and help drive business growth.

Why choose animation to tell your story?

Why create a custom animation for your company? It’s simple: our brains process audiovisual information 60,000 times faster than text. This makes animation an incredibly effective way to convey your message!

We know how important it is for your animation to align with your brand identity. That’s why we offer a variety of animation styles to suit your needs. Whether your goal is to attract new customers or create content for internal use, animations consistently leave a remarkable impression. We ensure that every animation we produce is perfectly tailored to your goals and preferences.

Our proven development process and high-quality animations have earned an average score of 9.4 from hundreds of clients. With over 13 years of experience, we’ve refined our production process to deliver exceptional results. By reusing certain design elements smartly, we can produce animations that fit a wide range of budgets. For companies seeking a more unique approach, we also offer fully customized animations tailored specifically to your needs.

Both our standard and custom animations are meticulously adjusted to match your brand guidelines. From logos and colors to fonts and visuals, every detail is aligned with your identity. This ensures that your animation not only tells your story but also strengthens your brand.

An explainer animation doesn’t have to break the bank – pricing depends on several factors, such as the chosen style and length of the animation video. A simple way to calculate this is by multiplying the cost of the style by the number of seconds in the video.

Curious about which animation style, message, and budget best suit your needs? Our explainer experts are happy to provide free advice. Simply leave your details, and we’ll get back to you within an hour.

Ask a question

Frequently asked questions about animation production

What is an animation?

The first definition that pops up when you Google “What is an animation?” describes it as the illusion of movement created by playing a sequence of still images, better known as frames. However, animation films are essentially anything that isn’t filmed in real life. Instead, they’re crafted using moving illustrations, also referred to as motion graphics.

This includes a variety of animation types (such as 2D animation or 3D animation) and an even wider range of animation styles (like Retro, Sketch, or Stop-Motion). With animation, the possibilities are endless, leading to some of the most memorable creations.

Thinking about creating an animation but unsure about the ideal length? The perfect duration depends on where you plan to share your video and its purpose. For example, an external animation used as a YouTube ad will generally be shorter than an internal animation meant for your team. As a rule of thumb, we recommend keeping explainer animations to a maximum length of 60 seconds.

What does it cost to have an animation made?

The cost of having a professional animation created by an experienced studio typically falls between €5,000 and €10,000, depending on your specific requirements. Several factors influence the final price, including:

The animation studio you choose
Established animation studios like ours deliver high-quality animations tailored to your goals. While smaller studios or freelancers may offer lower rates, the level of expertise, creativity, and reliability they provide often differs.
The type of animation you need
Are you looking for a short, 6-second bumper ad or a 60-second explainer animation to clearly present your product, idea, or service? Longer and more detailed animations generally require more work and, therefore, come at a higher price.

Ready to get started? Contact us today, and we’ll provide you with a tailored quote. With our expertise and proven process, we ensure an animation that exceeds your expectations.

What is an animation's average production time?

The time required to produce an animation depends on its complexity and customization. Generally, we adhere to the following production timelines:

Standard Animation: 2-4 weeks
Customized Animation: 4-6 weeks

Need your animation sooner? No problem! Our efficient production process allows us to deliver animations faster. However, this requires quick decision-making and close collaboration with you as the client. Together, we’ll create a structured plan to ensure everything stays on track and meets your timeline.

What documents should I provide beforehand?

Providing previous film material or design work can help us draw inspiration, even though we create a unique animation production tailored to your needs. Here’s what’s most helpful for us to receive:

Your organisation’s style guide (if available)
Logos in vector-based formats or Adobe Illustrator files
Colour codes
Tone of voice guidelines (if available)
Design work from previous projects

Don’t worry if you can’t provide all of these documents. That’s exactly why we have the Magic Meeting! During this session, we’ll work together to define the tone of voice, style, and message for your explainer video.

Can I provide the storyboard and voice-over script?

If you already have a storyboard or voice-over script, we’re happy to use it as inspiration. However, with over 13 years of experience, we pride ourselves on delivering the highest quality animations. That’s why we’ll handle the entire process- from concept to final design – to ensure your animation effectively communicates your message.

Our expertise allows us to craft a product that not only aligns with your vision but also exceeds your expectations. Trust us to bring your story to life in the best possible way!

What other services does Cooler Media offer?

Our expertise extends beyond creating animations and producing high-quality film content. We collaborate with you on video distribution, help develop an effective strategy, and ensure a seamless design that aligns perfectly with your corporate identity. Our services are divided into five key areas of expertise:

With this comprehensive range of services, we provide end-to-end solutions that elevate your brand and deliver impactful results.