Animation production

We explain complex matters and ideas in powerful animations that everyone understands.

Discover the styles Contact
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Being understood starts here

Are you looking for an animation that truly makes an impact? At Cooler Media, we focus on your goal and bring the essence of your story to the forefront with our unique Magic Meeting.

We offer various animation options for every budget and always strive for the highest quality. Choose one of our pre-designed styles or opt for a custom-made animation specifically tailored to your company. But above all, choose the right message developed by experienced explainer experts.

If you want to have a professional animation created that truly conveys the right story, choose Cooler Media and experience the difference of our unique Magic Meeting!

Animations we're proud of

Yenlo as a Service

Logo - Breast Care Foundation

Breast Care Foundation
Symptoms of breast cancer

Logo - The Protein Brewery

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

Brand animation CMNTY

Work safety campaign

Animaties waar we trots op zijn

eAccounting software

DBG BioEnergy

Specialist in marktonderzoek

I AM Organic


Gemeente Veenendaal

Custom or Standard animation?

Are you looking for a fully customized animation where you can have complete control over the video? Or are you searching for an affordable and quick solution for your project? We offer the perfect option for your budget in both cases!

Custom Animations

Fully customized animations where every choice regarding design, sound, and voice is completely customizable. All the custom animations we create are unique and fully aligned with your brand identity. All design files become your property, enriching your brand.

More Custom

Standard (pre-designed) animations

High-quality animations with a selection out of five design styles. Each style is carefully crafted and exclusive to Cooler Media clients. Affordable and quickly produced! All standard animations are always customized to match your brand's colors, logo, and fonts.

More Standard styles

Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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Our clients

Our animation production process


The first step of the process is developing the general concept and script of the animation. Once you have chosen the style of animation you wish to go ahead with, we plan a ‘Magic Meeting’. During this meeting, you tell us everything about your service, product, or idea and we translate that concept onto the screen. Together we develop a concrete script with voice-over lines. Of course, all this is tailored to your needs, preferences, and budget. The meeting will end when we have visualized the first scenes of the animation in the form of a storyboard.

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During this step of the process, we create the first sketches of the storyboard and the complementary lines. Everything will be transformed into final designs and text for the characters, symbols, or icons. Using what we call a ‘Visual Design’ we present our work to you. In this Visual Design, we portray every shot with its lines and an explanation of the visual. This ensures that you know exactly what the animation will end up looking like and you will be allowed to give feedback. With your consent, we begin with the actual production process.

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Now your animation will come to life! A couple of days after you approve of the Visual Design, we will send you the first version of the animation. This version will already be enhanced with the voice actor’s lines but not yet with sound effects. After receiving your feedback, we will produce a final version. This version will include exciting sound effects. With your blessing on this version, we will proceed rounding off production.

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Good sound brings your animation to life. Our sound designer has over 15 years of experience and gives your video the ultimate tone of voice, perfectly suited for your organization.

  • Post-production of the voice-over for crystal-clear voices
  • Choice of different styles of music and sound
  • Music is custom-made, so we find exactly the right style for your video
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Once we have developed your animation you will no longer have to repeatedly explain your product, idea, or service. We have provided you with a clear and powerful way of doing so! But do you know how you will use your animation? Do you only reach your network, or can you now get your message to prospective clients? In the last step of the production period, we will help you with this! With our Video Marketing package, we distribute your animation across the internet. We not only use familiar and proven techniques (SEO/SEA) but also less widespread methods (Magic) to promote your brand awareness and turnover.

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Why communicate with animation?

Why create a custom animation for your company? The answer is simpler than you think: our brain is wired to process audiovisual information much better than text, with a speed that is 60,000 times faster. So, your message is much more effectively conveyed when you create a company animation!

We understand that animation videos should align with your brand identity. That’s why we offer different animation styles, so you can choose the most suitable option. We also consider the goals you have in mind when using animation videos. Are you using them to attract new customers or for internal purposes? Regardless of the purpose, animations always leave a remarkable impression, and we ensure that yours perfectly aligns with your preferences!

No matter which option you choose, our proven development process and animation quality have been rated by hundreds of clients with an average score of 9.4. This is not surprising, as we have been refining our production process for over 13 years. By smartly reusing certain designs, we can create company animations within a reasonable budget. Of course, we also offer fully customized animations tailored to your company.

Both our standard animations and custom animations are adjusted as much as possible to align with your organization’s guidelines. Logos, colors, and other elements are always customized to fit your brand identity. So, every video we develop perfectly matches your organization’s visual identity. An (explainer) animation doesn’t have to be expensive; the price depends on various factors. A simple formula we use is the style cost multiplied by the number of seconds.

Curious about the style and message that best suits your needs, as well as the cost of an animation video? Our explainer experts provide free advice. Leave your details, and you’ll hear back from us within an hour.

Ask a question

Frequently asked questions

Excellent question. Though the question is really what the reason would be to want to communicate visually. The answer is easier than expected. Our brains are wired to process and remember audio-visual information a lot better than messages communicated through text. In other words, your message is understood and remembered better when it is conveyed through animation or video. Other reasons to make a video:

  • Short and powerful: convey your message within just 1 minute!
  • It’s no coincidence that 82% of the internet is made up of video (Cisco, 2017).
  • Based on YouTube data, mobile video consumption increases 100% each year (Hubspot, 2016).
  • 96% of B2B corporations use video in their marketing campaigns (Nexibo, 2016).
  • 90% of users indicate that watching a video helps in the decision-making process (Hubspot, 2016).
  • Display & video are the fastest growing media within online marketing (Deloitte, 2016).
  • Online campaigns are extremely cost-efficient
  • Turn-over increases due to video, sometimes even more than 80% (Forbes, 2017).

Not yet convinced? Watch our animation!

In essence, this depends on where you want to place the video. Do you want to distribute it through YouTube or show it during a corporate presentation? YouTube ads are mostly of shorter duration than an explanimation used to explain a process. The ideal length of YouTube videos:

  • Bumper adds: 6 seconds
  • TrueView adds: 15 seconds

Our general advice to our clients is to not choose an animation longer than 75 seconds. The most important factor is to capture and keep the attention of the viewer for the first 10 seconds. This determines whether the viewer will finish watching.

In essence, the answer to the question depends on the following factors:

  • Who produces the animation? Large and popular animation studios tend to charge higher prices than smaller studios. An underlying reason is that these organisations offer higher-quality products.
  • What type of animation do you want to have developed? The length of animation can vary from a bumper animation lasting 6 seconds or one that explains your idea, product, or service lasting around 75 seconds. Naturally, shorter animations cost less than longer ones.
  • Would you like characters in your animation? Adding characters costs a lot of time, and time is money. On the other hand, this allows you to more easily convey humour and emotion. This may make the extra cost worth it.

The production time needed to produce an animation varies. We usually maintain the following production periods:

  • Standard: 5 days
  • Customized: 10 days

Do you need your animation sooner? No problem! Our efficient production process allows us to deliver the animation quicker. However, the client must be willing to act quickly as well. Of course, this requires very structured scheduling of the production period.

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

  • Your organisation’s style guide (in case it is available)
  • Logos in vector-based files or Adobe Illustrator files
  • Colour codes
  • The tone of voice description (in case there is one)
  • Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

A successful animation production process always ends with an effective distribution of your animation. Otherwise, all the work would be all for nothing, right? Our video marketing service helps you to achieve your video goals. All the reasons for producing your explainer video will be transformed into clear and measurable goals. In addition, we make a QuickScan of your current video marketing efforts and how you can optimize these tactics. Together we will make sure your explainer video reaches the right audience, at the right time, at the right place. Want to know more? Our video marketing experts love to have a chat with you!
If you already have a storyboard or voice-over script we will use this for inspiration. However, as we have six years of experience and want to deliver the best quality product to our clients we will design the animation from beginning to end. Due to our extensive experience, we know how to get your message across in the best possible way! If you want to know how we do this, read our Case Study of Ýenlo as a service’.
Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative Producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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