Commercial production

Capture the attention of your target audience, leave a lasting impression, and enhance your brand presence.

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Unlock the powerof commercials for your brand

Are you looking for a way to stand out among your target audience? Consider creating a commercial, whether it’s an online commercial or a TV commercial. An online commercial serves the same purpose as a TV commercial, but it is specifically designed for distribution on the internet. You may encounter online commercials before watching YouTube videos or on social media platforms. TV commercials, as the name suggests, are aired during commercial breaks on television.

Want to learn more? Contact us for expert advice or a customized quote with no obligation.

FONK150 Best Agencies 2023 - Cooler Media

Online commercial

Why choose an online commercial? Effective video marketing utilizes tailored videos for each stage and objective of your campaign. If you already have existing videos, we can incorporate them seamlessly into your strategy. However, if you need new and engaging content, our experienced team can create custom videos, including both live-action and animated formats, at competitive prices. This ensures that your campaign and content align perfectly with your goals.


TV commercial

Creating a powerful TV commercial can serve multiple purposes. You can choose to air it exclusively on television or expand its reach by promoting it online through platforms like YouTube, Facebook, or Instagram. Having a clear objective in mind is crucial as it strengthens the impact of your message. Why does a TV commercial work? Because people are visually-oriented and find watching commercials more enjoyable than reading text.


Videos we're proud of

Testimonial for the collaboration with Gebrüder Weiss

GoodLife Foods
Corporate film for investors and partners.

Mixed media promotional video about the SANS courses.

Videos we're proud of

Testimonial for the collaboration with Gebrüder Weiss

GoodLife Foods
Corporate film for investors and partners.

Mixed media promotional video about the SANS courses.

Our clients

The video production process

You have the knowledge, we write the script. To convey your idea, we need to understand it. Therefore we schedule a meeting to ask you what exactly it is you want to communicate, who your audience is, what kind of experience you wish to provide to the audience, and much more. All of these elements and the storyline will be incorporated into the script.

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Once you are completely satisfied with the script, we start shooting! Our three-headed camera crew will travel to the desired location and spend the whole day filming every shot necessary to convey your unique message.

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Having all the necessary visual material we can start transforming the shots into a proper explainer video. In this phase of the process, we use professional techniques such as color correction and supplementing the visuals with interesting sound effects and music. This will ensure that your explainer video will have a movie-like effect. All this and more will guarantee that the video can perfectly address your target audience with the right message.

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The explainer video is complete. However, it has not yet reached your target audience. With our extensive experience in video marketing, we can help you with this as well. With our scientifically tested techniques, we can ascertain that your newly developed film is widely distributed. To the right people. This will boost your website views and brand awareness. Would you like us to make you an explainer video? Give us a call or click on the button below!

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Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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Frequently asked questions

You can compare the costs of creating a commercial to buying a new car. Do you go for the basic model or choose an upgraded version with navigation, leather seats, and the latest wheels? These options come at an additional cost, and the same applies to the costs of creating a commercial. The costs for creating a commercial can vary based on the following factors:

  • Who creates your commercial: Renowned animation studios or advertising agencies often charge higher prices compared to smaller agencies, as they deliver higher quality.
  • The type of commercial you want: Do you want to use it as an advertisement on social media channels or for TV? Commercial ads for social media channels are usually shorter in duration compared to TV commercials.

Ultimately, the costs primarily depend on the length of your commercial. To find out the cost of a TV commercial tailored to your specific needs, you can receive a customized quote within an hour by consulting one of our experts. They will provide you with free advice and guidance.

Excellent question! Let us give you some examples why you should have a commercial made.

  • Grab attention: a commercial is a powerful tool to capture the attention of your target audience. With engaging visuals, compelling storytelling, and impactful messages, a commercial can make your brand stand out and leave a lasting impression.
  • Increase brand awareness: a well-crafted commercial can significantly enhance your brand’s visibility and recognition. By showcasing your products, services, or brand values, you can increase awareness among your target market and establish a strong brand presence.
  • Convey your message: a commercial allows you to effectively communicate your message in a concise and impactful way. Whether you want to promote a new product, highlight a key feature, or convey your brand story, a commercial provides a platform to deliver your message effectively to your audience.
  • Drive sales and conversions: a compelling commercial has the potential to influence consumer behavior and drive sales. By showcasing the benefits and unique selling points of your products or services, a well-executed commercial can encourage viewers to take action and convert into customers.
  • Stand out from competitors: in a crowded marketplace, a professionally produced commercial can set you apart from your competitors. By presenting your brand in a visually appealing and memorable way, you can create a distinct identity and leave a lasting impression on your audience.

Overall, a commercial offers a dynamic and persuasive medium to promote your brand, engage your audience, and achieve your marketing goals.

You can customize your package according to your needs. The production time for an online commercial can vary. We typically have a maximum turnaround time of 10 business days, but for specific timing, it’s best to consult our explainer experts! Need your online commercial sooner? No problem! With our efficient production process, we can deliver an online commercial earlier, provided that you, as a client, can respond quickly. A well-structured planning is essential in this case.

Yes! You’ve come to the right place at Cooler Media for memorable animations as well. Since 2011, we have been creating animations for various clients. These are also widely used for online promotion, and we also offer video marketing for them. Curious about our process for animating online commercials? Get in touch or take a look at our portfolio for inspiration!

If you’re planning to have a commercial video made, you should also consider the distribution of the video. Your TV commercial can, of course, be shared on television. Additionally, you can utilize other channels such as social media, online banners, and your website to distribute your commercial. When working on the distribution strategy, several factors should be taken into account, including your target audience, the best channel choices, and the key performance indicators (KPIs) you want to achieve. Our video marketing service covers all of these aspects and helps you effectively distribute your TV commercial. For online commercials, there are various ways and channels to distribute them, including social media, your website, online banners, or related websites. Before deploying your commercial, consider your target audience, the channels they frequent, and the optimal timing to attract the most viewers. Research is key! We can assist you with our video marketing service, providing support in managing and optimizing your campaign for your online commercial.
The average production time for a commercial can vary depending on the package and requirements of the video. Typically, we aim for a maximum turnaround time of 10 business days for a commercial. However, if you require your commercial earlier, we can accommodate that. With our efficient production process, we are able to deliver videos ahead of schedule, provided that the client can coordinate promptly. A structured planning process is essential for timely delivery.
The ideal length of an online commercial depends on the objective you have set. If you are using your commercial for a YouTube campaign, they are often of short duration. Bumper ads typically last for 6 seconds, while TrueView ads are usually 15 to 30 seconds long. The maximum duration we recommend to our clients for an online commercial is 75 seconds. However, the most crucial aspect is capturing your audience’s attention in the first 10 seconds. These seconds determine whether the viewer will continue watching your commercial.
Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative Producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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