Commercial production

Capture the attention of your target audience, leave a lasting impression, and enhance your brand with a powerful commercial.

Free advice Our work

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Unlock the power of commercials for your brand

Are you looking for a way to stand out among your target audience? Consider creating a commercial, whether it’s for online or TV distribution. An online commercial serves the same purpose as a TV commercial, but it is specifically designed for distribution on the internet. You may encounter online commercials before watching YouTube videos or on social media platforms. TV commercials, as the name suggests, are aired during commercial breaks on television.

Want to learn more? Contact us for advice or a customized quote with no obligation.

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Online commercial

Why choose an online commercial? Effective video marketing uses tailored videos for each stage and objective of your campaign. If you already have existing videos, we can seamlessly incorporate them into your strategy. Need new and engaging content? Our experienced team creates custom videos, both live-action and animated, at competitive prices. This ensures your campaign and content align perfectly with your goals.

TV commercial

Creating a powerful TV commercial can serve multiple purposes. You can choose to air it exclusively on television or expand its reach by promoting it online through platforms like YouTube, Facebook, or Instagram. Having a clear objective in mind is crucial as it strengthens the impact of your message. Why does a TV commercial work? Because people are visually-oriented and find watching commercials more enjoyable than reading text.

Videos we're proud of

Yenlo
Testimonial for the collaboration with Gebrüder Weiss

GoodLife Foods
Corporate film for investors and partners.

SANS
Mixed media promotional video about the SANS courses.

Videos we're proud of

Yenlo
Testimonial for the collaboration with Gebrüder Weiss

GoodLife Foods
Corporate film for investors and partners.

SANS
Mixed media promotional video about the SANS courses.

They trust us

The video production process

What is your core message?

You have the knowledge; we write the script. To convey your idea effectively, we need to understand it thoroughly. That’s why we schedule a meeting to ask you exactly what you want to communicate, who your audience is, what kind of experience you wish to provide, and much more. All these elements, along with the storyline, will be carefully incorporated into the script.

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Time for the Shoot!

Are you happy with the script? Great! Then we'll schedule a shoot day. On this day, our professional film crew, complete with camera and other equipment, will come to your chosen location. We'll capture all the footage needed for your corporate film in just one go.

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Editing your corporate film

With all the necessary visual material in hand, we can begin transforming the shots into an engaging explainer video. In this phase, we employ professional techniques such as color correction and enhancing the visuals with captivating sound effects and music. This ensures that your explainer video will have a cinematic feel. All these elements, combined with our expertise, will guarantee that the video effectively communicates your message to your target audience.

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What is the desired outcome?

Your explainer video is complete! but it hasn't reached your target audience yet. That's where our extensive experience in video marketing comes in. Using scientifically tested techniques, we ensure your new film is widely distributed to the right people. This will boost your website views and enhance brand awareness. 

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Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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Frequently asked questions

You can compare the costs of creating a commercial to buying a new car. Do you opt for the basic model, or do you go for an upgraded version with navigation, leather seats, and the latest wheels? These options come at an additional cost, and the same applies to creating a commercial. The costs can vary based on several factors:

  • Who creates your commercial: Renowned animation studios or advertising agencies often charge higher prices compared to smaller agencies, as they deliver higher quality.
  • The type of commercial you want: Do you need an advertisement for social media channels or for TV? Social media commercials are usually shorter in duration compared to TV commercials, affecting the cost.
  • Length of the commercial: The duration of your commercial significantly influences the cost. Longer commercials typically require more resources and time.

To find out the cost of a TV commercial tailored to your specific needs, you can receive a customized quote within an hour by consulting one of our experts. They will provide you with free advice and guidance.

Excellent question! Let us give you some examples why you should have a commercial made.

  • Grab attention: a commercial is a powerful tool to capture the attention of your target audience. With engaging visuals, compelling storytelling, and impactful messages, a commercial can make your brand stand out and leave a lasting impression.
  • Increase brand awareness: a well-crafted commercial can significantly enhance your brand’s visibility and recognition. By showcasing your products, services, or brand values, you can increase awareness among your target market and establish a strong brand presence.
  • Convey your message: a commercial allows you to effectively communicate your message in a concise and impactful way. Whether you want to promote a new product, highlight a key feature, or convey your brand story, a commercial provides a platform to deliver your message effectively to your audience.
  • Drive sales and conversions: a compelling commercial has the potential to influence consumer behavior and drive sales. By showcasing the benefits and unique selling points of your products or services, a well-executed commercial can encourage viewers to take action and convert into customers.
  • Stand out from competitors: in a crowded marketplace, a professionally produced commercial can set you apart from your competitors. By presenting your brand in a visually appealing and memorable way, you can create a distinct identity and leave a lasting impression on your audience.

Overall, a commercial offers a dynamic and persuasive medium to promote your brand, engage your audience, and achieve your marketing goals.

You can customize your package according to your needs. The production time for an online commercial can vary. We typically have a maximum turnaround time of 10 business days, but for specific timing, it’s best to consult our explainer experts! Need your online commercial sooner? No problem! With our efficient production process, we can deliver an online commercial earlier, given that you, as a client, can respond quickly. A well-structured planning is essential.

Yes! You’ve come to the right place at Cooler Media for animations as well. Since 2011, we have been creating animations for various clients. These are also widely used for online promotion, and we also offer video marketing for them. Curious about our process for animating online commercials? Get in touch or take a look at our portfolio for inspiration!

If you’re planning to create a commercial video, it’s essential to consider its distribution as well. Your TV commercial can, of course, be aired on television. Additionally, you can leverage other channels such as social media, online banners, and your website to maximize its reach.

When developing your distribution strategy, consider the following factors:

  • Target Audience: Identify who you want to reach.
  • Channel Choices: Determine the best platforms for your audience.
  • Key Performance Indicators (KPIs): Define the metrics you want to achieve.

Our video marketing service covers all these aspects, ensuring effective distribution of your TV commercial.

For online commercials, there are various distribution options including social media, your website, online banners, and related websites. Consider your target audience, the channels they frequent, and the optimal timing to attract the most viewers. Research is key!

We can assist you with our video marketing service, providing support in managing and optimizing your campaign for your online commercial. Let’s make sure your commercial reaches its full potential!

The ideal length of an online commercial depends on your specific objective. For YouTube campaigns, commercials are often short. Bumper ads typically last 6 seconds, while TrueView ads usually run for 15 to 30 seconds. We recommend a maximum duration of 75 seconds for online commercials. However, the most crucial aspect is capturing your audience’s attention in the first 10 seconds. These initial moments determine whether the viewer will continue watching your commercial.
Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative Producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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