VIDEO MARKETING.

Corporate Video laten maken

With video marketing, we essentially use videos and animations as online commercials. Compared to more traditional methods of marketing you will be able to reach a lot more people within a much smaller budget. We use scientifically proven methods such as SEO and SEA to get your message to thousands of viewers, ensuring higher conversion rates and steep increases in client turnover. With our methods, we attain a maximal and measurable effect with the video we made you. In other words, our video marketing techniques will ensure that your investment pays off.

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Video Marketing laten maken

WHY VIDEO
MARKETING?

Client experience | Royal Cosun

For Royal Cosun we’ve produced several animations and corporate films for both internal and external communication. Learn how they’ve experienced our collaboration for one of these productions.

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THE VIDEO MARKETING PROCES.

Video Strategie - Doelen

Determining goals

In a strategy session that lasts about 2 hours, we will discuss the goals you aim to achieve. We also formulate the Key Performance Indicators for each phase of the process.

Setting up the campaign

In this step, we make sure that everything is ready to go. We optimize your YouTube channel, upload videos of the highest quality, and set up the video campaign.

Video Strategie - Campagne

Video Strategie - Verspreiding

DISTRIBUTION

Ready for take-off! Now we’ve put everything into motion. Furthermore, we guide your target audience through every phase of the SEE – THINK – DO model structurally.

Remarketing

During the THINK and DO phases of the process, we use your audience’s interests to employ specific content through remarketing. Consequently, your target audience will see your message at exactly the right time.

Video Strategie - Remarketing

Video Strategie - Optimaliseren

REPORTING & OPTIMIZING

Using a monthly infographic report you will be able to tell which of your aims have already been realized. As mentioned before, we formulate these goals using Key Performance Indicators. Using the reports and feedback we continuously optimize our online campaign for the videos we made you!

Frequently asked questions.

Why use video marketing?

In this day and age, it is almost impossible to use the internet without watching the occasional (advertising) video. Not to mention, more and more people are using YouTube every day. Did you know that 74% of online content is a video? The internet has turned into a constant stream of visual content all fighting for attention. So how do you ensure that your material is watched over everybody else’s? Let us do your video marketing campaign!

What does it cost to employ video marketing?

At Cooler Media, we have fixed prices for each package. For managing and optimizing your campaign we charge a fixed monthly rate. This rate is an advertising budget that has been picked exclusively by you. To correctly estimate the total cost of your campaign, we need some extra information. Contact one of our experts and he or she can give you advice on the best package for your needs and provide a delineation of the rate. All this is provided without any obligations.

Which channels can I use to distribute my video?

Today there are thousands of channels through which you can broadcast your message. The key is reaching your target audience. This is why one of the most important steps is determining where your potential clients are most active online.

In our campaigns we use the following channels:

YouTube: through broadcasting a variety of TrueView and bumper ads we can reach exactly the right people
Google Display Network: through employing banners we can get the message to your target audience by advertising on top websites.

What is the best way to upload my YouTube videos?

The method which is used to upload your video has a lot of influence on how easy it is to find using search engines. As a result, it is extremely important which document names, titles, and other meta information are used. Other factors such as subtitling, playlists, and references within the video are also extremely important in determining the ranking of your video on search engines. You can read our blogs on video marketing or contact one of our Video Marketing Specialists for more information!

Which video suits my company?

Cooler Media offers different types of videos. This is because every company is different and there are different target groups that each want something else. We are specialized in creating explanation animations, corporate films, and infographics. We also know how to use all of this successfully through video marketing. In addition, there is the choice to fully personalize these videos to your own wishes. View our complete portfolio for inspiration.

Can I also have a separate animation made?

At Cooler Media, you are in charge. Do you only want to make a separate animation to manage your video advertising yourself? That is also possible with us! When you have an animation made in addition to using our video marketing service, you are also completely free to choose whether you want to use the animation for your current video advertising. View our portfolio to get an impression of our animation work!

Interested in Video Marketing?

Fill in the form and we will get back to you in about an hour.
Or just give us a call (+31) 76-8867790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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