Infographic production

Our infographics make complex matters and ideas easily understandable at a glance.

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Why create an infographic?

An infographic allows you to easily explain complex information in a single visual overview. It is often referred to as a “visual story.” The human brain is highly visually oriented, and infographics help make factual information visually appealing to the reader. With strong information design, clear icons and symbols, and concise text, infographics are the perfect complement to explainer animations or videos.

Here are some advantages of creating an infographic:

  • Complex information is made clear at a glance.
  • Visual information is understood 60,000 times faster than text.
  • Can be read at one’s own pace.
  • Perfect for lead generation or social media posts.

Are you considering having an infographic created? Let us provide you with free advice and guidance.

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Infographics we're proud of

Mondiaal FNV
Social Dialogue Peru

Portfolio - Hoffman

Behavioural programme

Infographic - Fontys Hogescholen
Logo Fontys Hogescholen

Fontys University of Applied Sciences
Technology Impact Cycle

Our clients

The infographic production process

The first phase is to schedule a meeting where we’ll discuss the content. After this, we start analyzing and structuring the information. By replacing text with clear illustrations we substantially reduce the amount of text necessary to convey your message. If need be, we conduct some additional research. In this phase, you also choose whether you would like a customized infographic or one of our pre-designed styles. Based on all this we develop the first sketch. You are immediately granted the opportunity to provide feedback. This allows us to start on the final design that matches your every wish as soon as possible.

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During this phase of the production process, we combine the concepts, sketches, and text into a first version of the infographic. Depending on which package you choose we either develop a customized visual or use our pre-designed icons. Needless to say, we give a personal twist to every design. Additionally, we invite you to offer feedback on all aspects of the design. After the design period, we can also animate your infographic into a complimentary video.

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To get the most out of your investment, we can help you with the online marketing of the infographic. This is an optional phase but one we have vast experience in. We can help you spread your message and allow it to reach your target audience. To do this, we use smart and proven online marketing techniques. This way, you can ensure that your product, idea, or service captures the attention of your potential clients.

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Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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Interactive infographics

As the first in the Netherlands, we introduced interactive infographics. An interactive infographic is a unique combination of the traditional (static) PDF and a one-page website.

Unlike traditional static infographics, interactive infographics allow users to interact with the information and explore it in different ways. This allows for a wealth of information without sacrificing clarity and overview. By layering the information, each piece of the infographic remains easily digestible for website visitors.

To make the world more understandable, it is important that everyone can comprehend a message and use digital content in a way that is clear to them. This means that digital information should be accessible to everyone, regardless of any limitations or disabilities.

That’s why we offer our clients the option to make their interactive designs, such as infographics, PDFs, brochures, and websites, accessible to all. This ensures that digital information is accessible to individuals with auditory, cognitive, or visual, impairments.


Some characteristics of interactive infographics include:

  • Interactivity: Users can click, scroll, zoom in and out, or interact with the elements of the infographic in some other way. These actions can reveal more detailed information, present different views of the data, or allow the user to explore the information in a personalized manner.
  • Use of multimedia: Interactive infographics can utilize text, images, animations, videos, audio, and other multimedia elements to present information and enhance the user experience.
  • Data visualization: They visualize complex data and information in a way that is easy to understand and remember. This can take the form of charts, diagrams, maps, timelines, and other visual elements.
  • User-centric experience: By allowing users to interact with the information and explore it in a personalized way, interactive infographics create a more user-centric experience.
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Frequently asked questions

A picture is worth a thousand words. Need we say more? Time and time again research shows that humans process, interpret, and remember information conveyed in visuals a lot better than through text. Not yet convinced?

  • It only takes one-tenth of a second to capture the message conveyed in an infographic (The SAGE Handbook of Political Communication)
  • You only need 150 milliseconds to process a symbol.
  • Interpreting it only takes 100 milliseconds (Journal of Cognitive Neuroscience)
  • Infographics help with the issue of information overload. On average we consume some 34 GB of information, outside of work! (Journal of Communication)
  • When color is used in an infographic, the consumers’ willingness to read a document increases by 80% (Marketing Communications).

The ideal form of an infographic depends on your message, goal, and target audience. This is why we will discuss these matters extensively during the first briefing. Due to years of experience, we can transform your message into clear-cut visuals.

The period needed to transform your idea, product, or service into a clear infographic depends on the type of infographic you have decided to choose. The main difference is the varying levels of detail included in the visuals. Our infographics have the following production periods:

  • Standard infographic: 3 days
  • Customized infographic: 4 days

Need your infographic even quicker than that? No problem. Due to our efficient production process, we can develop your infographic even faster. Crucial is the speed at which you can provide feedback and, of course, a tight schedule.

If you let us develop an infographic for you, you can choose between 3 packages. To meet every preference and budget, these packages vary in the level of detail, originality, rounds of feedback, and therefore price. Compared to a Customized Infographic, a Smart Infographic uses much simpler icons. With a Customized Infographic, we essentially design everything custom for your organization. The pre-designed infographic package falls somewhere in between these two options. Here you choose between three set designs. This allows us to offer you an attractive price.

Naturally, you want to see some numbers. No problem, we are open about our prices. Give us a call and within 5 minutes you will know the price for the type of infographic you would like to have produced. Want to know more about which package best fits your organization’s needs, preferences, and budget? Contact one of our experts. They will advise you on the matter for free and without strings attached.

To successfully produce an infographic that matches your organizations style, we need:

  • Your organization’s style guide
  • Your logos, either vector-based or in illustrator
  • Earlier design work
  • Your organization’s color codes

Are you having trouble finding or sending these documents? Contact us through [email protected].

We can use these for inspiration. Our designers have developed expertise in effectively conveying your message through visuals and our copywriters are excellent at filtering the key information from your story and producing concise texts. Therefore, to ensure that we deliver a product of the highest quality we design the infographic from beginning to end.

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

Do you have any questions?

Leave a message for our experts.