Getting an Explanation Made

Getting your message across to potential customers, employees, partners and investors in a simple way?

Free advice Our work
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Getting an Explanation Made

Getting your message across to potential customers, employees, partners and investors in a simple way? No matter who you want to reach, an explanimation video will put you in the right place. Based on your requirements, we will create a unique video for you and your business!

Our brain processes visual content faster than text, which is why we remember information better. In addition, an explanimation video holds the recipient’s attention better. Video makes it easier to simplify and explain complex topics. With images, you create emotions in the viewer by adding humor, for example. In short: an explanimation is the way to go if you want to get your message across clearly, quickly and well!

Please contact us for a free consultation and custom quote!

Animations we're proud of

Yenlo
Yenlo as a Service

Logo - Breast Care Foundation

Breast Care Foundation
Symptoms of breast cancer

Logo - The Protein Brewery

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

CMNTY
Brand animation CMNTY

Hollandia
Work safety campaign

Animaties waar we trots op zijn

Visma
eAccounting software

DBG BioEnergy
Enzymentechnologie

CMNTY
Specialist in marktonderzoek

Organto
I AM Organic

Hollandia
Veiligheidsmaatregelen

Gemeente Veenendaal
Omgevingsvisie

Custom or Standard animation?

Are you looking for a fully customized animation where you can have complete control over the video? Or are you searching for an affordable and quick solution for your project? We offer the perfect option for your budget in both cases!

Custom Animations

Fully customized animations where every choice regarding design, sound, and voice is completely customizable. All the custom animations we create are unique and fully aligned with your brand identity. All design files become your property, enriching your brand.

More Custom

Standard (pre-designed) animations

High-quality animations with a selection out of five design styles. Each style is carefully crafted and exclusive to Cooler Media clients. Affordable and quickly produced! All standard animations are always customized to match your brand's colors, logo, and fonts.

More Standard styles

Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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Our clients

Our animation production process

 

The first step of the process is developing the general concept and script of the animation. Once you have chosen the style of animation you wish to go ahead with, we plan a ‘Magic Meeting’. During this meeting, you tell us everything about your service, product, or idea and we translate that concept onto the screen. Together we develop a concrete script with voice-over lines. Of course, all this is tailored to your needs, preferences, and budget. The meeting will end when we have visualized the first scenes of the animation in the form of a storyboard.

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During this step of the process, we create the first sketches of the storyboard and the complementary lines. Everything will be transformed into final designs and text for the characters, symbols, or icons. Using what we call a ‘Visual Design’ we present our work to you. In this Visual Design, we portray every shot with its lines and an explanation of the visual. This ensures that you know exactly what the animation will end up looking like and you will be allowed to give feedback. With your consent, we begin with the actual production process.

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Now your animation will come to life! A couple of days after you approve of the Visual Design, we will send you the first version of the animation. This version will already be enhanced with the voice actor’s lines but not yet with sound effects. After receiving your feedback, we will produce a final version. This version will include exciting sound effects. With your blessing on this version, we will proceed rounding off production.

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Good sound brings your animation to life. Our sound designer has over 15 years of experience and gives your video the ultimate tone of voice, perfectly suited for your organization.

  • Post-production of the voice-over for crystal-clear voices
  • Choice of different styles of music and sound
  • Music is custom-made, so we find exactly the right style for your video
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Once we have developed your animation you will no longer have to repeatedly explain your product, idea, or service. We have provided you with a clear and powerful way of doing so! But do you know how you will use your animation? Do you only reach your network, or can you now get your message to prospective clients? In the last step of the production period, we will help you with this! With our Video Marketing package, we distribute your animation across the internet. We not only use familiar and proven techniques (SEO/SEA) but also less widespread methods (Magic) to promote your brand awareness and turnover.

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Why have an explanimation made?

Our brain processes visual content faster than text, which is why we remember information better. In addition, an explanimation video holds the recipient’s attention better. Video makes it easier to simplify and explain complex topics. With images, you create emotions in the viewer by adding humor, for example. In short: an explanimation is the way to go if you want to get your message across clearly, quickly and well!

Frequently Asked Questions

An explanimation is a short video or instructional film that explains a complex message in an animated way. In other words, an explanation animation! This is an extremely visual way to deliver information to your target audience. Often an explanimation also includes a voice-over. It is an ideal choice to provide clear explanations.
Wistia research shows that the longer your video is, the more people drop out. After all, 20% of your audience will drop out after the first 10 seconds! Therefore, we always recommend a maximum of 75 seconds. Want to use your explanimation as an ad on YouTube? Then we advise you to make it last between 6 and 15 seconds.
The cost of creating an explanimation depends on exactly what you want to communicate and what style you choose. Do you want a business explanimation with only symbols or do you want an explanimation with characters? To make sure there are no surprises afterwards, we have a fixed price for the standard package and the additional options also have a fixed rate. Some of these options include:

  • Characters or no characters
  • Choice of one of our existing styles or a new custom style
  • Length of the explanimation
  • Subtitles or not

If you would like to know more about our rates and explanimation costs, about our working method or would like to receive a suitable explanimation example, please feel free to contact one of our explanimation experts!

At Cooler Media, we specialize in producing explanimations. As a result, we have developed an efficient production process. So after the first meeting, we set a schedule, agree on when we will deliver the first version, when we will receive feedback from you and when we will deliver the final explanimation. We normally use the following turnaround times:

  • Infographic (motion graphic) explanimation: 2-6 weeks
  • Standard explanimation: 2-4 weeks
  • Custom explanimation: 4-6 weeks
Explanimations are our specialty. For example, our copywriter writes hundreds of scripts a year and our designer designs new storyboards all day long. As a result, we know how best to visualize your message. To deliver a good explanimation, we produce everything ourselves from start to finish. Of course, if you already have a storyboard or script lying around, you can always bring it along for inspiration!
Before we can begin animating your animation, we need a few things from you, such as:

  1. The organization’s style guide (if available)
  2. The correct color codes
  3. Design work from previous assignments
  4. Logos in vector based or illustrator files
Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative Producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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