MAKING AN EXPLANIMATION.

Animatie live video

If you are looking for a straightforward way to convey your message to your clients, potential employees, or whomever, then an explanimation is an ideal option. Based on your needs and preferences, we can produce an explanimation that fits you and your organization in the best way possible.

We offer a variety of options concerning the styles of the explanimation. Are you curious as to what is possible? Take a look at the information below or contact one of our experts.

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WHY USE AN
ANIMATION?

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Video Agency Cooler Media

SHOWREEL

Why choose Cooler?

The result is key, that is why we work with a clear strategy
For every budget we offer the highest quality in audio and video
More than 1500 unique explainer videos in 9 years of hard work
Free advise for every service
We deliver fast
No surprises, always a fixed price for every service
Clients review us with a steady 9+

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The Explanimation production process.

Animatie laten maken - Concept

CONCEPT

The very first step is developing an overall concept. Together we decide what the final product should look like, approximately. We listen to your story, choose a style, and even start sketching the first version of the storyboard.

STORYBOARD & VISUAL DESIGN

The first sketches of the storyboard remain with you, our client, after the meeting. This allows you the time to go over the sketches and provide us with meaningful feedback. Only when you are 100% satisfied do we start digitalizing the storyboard. Furthermore, we shall choose the voice-over and music for the explanimation.

Aniamtie laten maken - Visual design

Aniamtie laten maken - Productie

PRODUCTION

This is the most exciting step: your explanimation will truly come to life. In this phase, we will constantly show you small parts so you can tell us what you think. Once you have approved the visuals of the explanimation, we go to the next step. We start adding sound effects. Only once our AFX specialist has laid his hands on the explanimation we can deliver the final product. Now you will have your very own explanimation.

Distribution

Naturally, after this investment you want as many people as possible to see the explanimation. We can help you with this as well by employing our video marketing services. We can help you generate more views and eventually more visitors to your website. Want to make an explanimation? Give us a call or contact us using the button below.

Aniamtie laten maken - Verspreiding

Frequently Asked Questions.

Why create an animation?

Excellent question. Though the question is really what the reason would be to want to communicate visually. The answer is easier than expected. Our brains are wired to process and remember audio-visual information a lot better than messages communicated through text. In other words, your message is understood and remembered better when it is conveyed through animation or video. Other reasons to make a video:

Short and powerful: convey your message within just 1 minute!
It’s no coincidence that 82% of the internet is made up of video(Cisco, 2017).
Based on YouTube data, mobile video consumption increases 100% each year (Hubspot, 2016).
96% of B2B corporations use video in their marketing campaigns (Nexibo, 2016).
90% of users indicate that watching a video helps in the decision-making process (Hubspot, 2016).
Display & video are the fastest growing media within online marketing (Deloitte, 2016).
Online campaigns are extremely cost-efficient
Turn-over increases due to video, sometimes even more than 80% (Forbes, 2017).

Not yet convinced? Watch our animation!

What is an explanimation's average production time?

The production time needed to produce an animation varies. We usually maintain the following production periods:

Standard: 5 days
Customized: 10 days

Do you need your animation sooner? No problem! Our efficient production process allows us to deliver the animation quicker. However, the client must be willing to act quickly as well. Of course, this requires very structured scheduling of the production period.

How much does an explanimation cost?

In essence, the answer to the question is that it depends. Namely on the following factors:

Who produces the explanimation? Large and popular animation studios tend to charge higher prices than smaller studios. An underlying reason is that these organisations offer higher quality products.
What type of explanimation do you want to have developed? The length of an explanimation can vary from a bumper explanimation lasting 6 seconds or one that explains your idea, product, or service lasting around 75 seconds. Naturally, shorter explanimation cost less than longer ones.
Would you like characters in your explanimation? Adding characters costs a lot of time, and time is money. On the other hand, this allows you to easily convey humor and emotion. This may make the extra cost worth it.

To address these issues and to offer our clients the best of the best, Cooler Media presents the client with a choice of varying packages with a fixed price. You obviously would like to hear a number. No problem! Contact us and within 5 minutes you will receive a fit price. And if you would like to know more about what type of explanimation would fit your budget, preferences, and needs; that’s possible too! One of our experts will happily advise you. No strings attached.

What is the ideal length of an explanimation?

In essence, this depends on where you want to place the video. Do you want to distribute it through YouTube or to be shown during a corporate presentation? YouTube ads are mostly of shorter duration than an explainimation used to explain a process.The ideal length of YouTube videos:

Bumper adds: 6 seconds
TrueView adds: 15 seconds

Our general advice to our clients is to not choose an animation longer than 75 seconds. The most important factor is to capture and keep the attention of the viewer for the first 10 seconds. This determines whether the viewer will finish watching.

Can I deliver the storyboard and voice-script?

If you already have a storyboard or voice-over script we will definitely use this for inspiration. However, as we have six years of experience and want to deliver the best quality product to our clients we will design the animation from beginning to end. Due to our extensive experience we know how to get your message across in the best possible way! If you want to know how we do this, read our Case Study of Flevoland Municipality.

What documents do I need to supply beforehand?

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

Your organisation's style guide (in case it is available)
Logos in vector-based files or Adobe Illustrator files
Color codes
The tone of voice description (in case there is one)
Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

Let us make an Explanimation.

Fill in the form and we will get back to you within about an hour.

Or just give us a call +31 (0)76-8867790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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