Custom animation

Unique customization, maximum result.

With a custom animation, you choose for an enrichment of your corporate identity and gain full control over the look and feel of your animation. In other words, maximum quality, a guaranteed unique style, and the most striking video! Other benefits are:

  • A unique voice-over actor whose voice you don’t hear everywhere
  • Illustration style that fully matches your corporate identity
  • Lots of detail and magnificent movements in the animation
  • Impressive (background) music and sound design
  • The custom design(s) will be in your possession to use everywhere you would like

Go for gold! Learn more about the custom animation process and find some examples on this page, or let our video experts advise you without any obligation. Find out what best fits your concept and wishes. We will make it happen.

Help me choose Examples

Our clients

Cooler custom animations

What are the benefits of custom animations?

  •  A unique voice actor that you won’t hear everywhere
  • An illustration style that seamlessly aligns with your brand identity
  • Plenty of detail and captivating movements in the animation
  • Vast selection of music and unique sound design options
  • The custom designs become your exclusive property and can be utilized across various platforms
  • The developed style remains exclusive to your production an is never in our other projects

Our animation production process


The first step of the process is developing the general concept and script of the animation. Once you have chosen the style of animation you wish to go ahead with, we plan a ‘Magic Meeting’. During this meeting, you tell us everything about your service, product, or idea and we translate that concept onto the screen. Together we develop a concrete script with voice-over lines. Of course, all this is tailored to your needs, preferences, and budget. The meeting will end when we have visualized the first scenes of the animation in the form of a storyboard.

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During this step of the process, we create the first sketches of the storyboard and the complementary lines. Everything will be transformed into final designs and text for the characters, symbols, or icons. Using what we call a ‘Visual Design’ we present our work to you. In this Visual Design, we portray every shot with its lines and an explanation of the visual. This ensures that you know exactly what the animation will end up looking like and you will be allowed to give feedback. With your consent, we begin with the actual production process.

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Now your animation will come to life! A couple of days after you approve of the Visual Design, we will send you the first version of the animation. This version will already be enhanced with the voice actor’s lines but not yet with sound effects. After receiving your feedback, we will produce a final version. This version will include exciting sound effects. With your blessing on this version, we will proceed rounding off production.

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Good sound brings your animation to life. Our sound designer has over 15 years of experience and gives your video the ultimate tone of voice, perfectly suited for your organization.

  • Post-production of the voice-over for crystal-clear voices
  • Choice of different styles of music and sound
  • Music is custom-made, so we find exactly the right style for your video
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Once we have developed your animation you will no longer have to repeatedly explain your product, idea, or service. We have provided you with a clear and powerful way of doing so! But do you know how you will use your animation? Do you only reach your network, or can you now get your message to prospective clients? In the last step of the production period, we will help you with this! With our Video Marketing package, we distribute your animation across the internet. We not only use familiar and proven techniques (SEO/SEA) but also less widespread methods (Magic) to promote your brand awareness and turnover.

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Frequently asked questions

If you choose a Standard Animation you can choose from our five fixed animation styles. You will not receive a tailor-made style proposal. In a Standard Animation, corporate identity elements, such as a logo and brand identity colors, can be processed. If you opt for a Custom Animation, we realize everything you want! You can choose from various style proposals that are designed based on your wishes. We can also incorporate more of your corporate identity into the animation and even develop custom characters.

With a custom animation, you can make it as crazy as you want! Everything can be personalized and custom-made. The options we offer are:

  • A unique design size.
  • Multiple style proposals.
  • Customized characters.
  • Plenty of choices for the voice-over.
  • Multiple feedback rounds

Since it is custom, the price is too. We start with a fixed price. Some extra options influence the price, such as:

  • The length of your animation
  • Whether or not you want to make use of the video marketing option
  • Whether you want to combine it with live-action footage
  • When it comes to an urgent process

There is no such thing as the ideal length of an animation. It depends on your goals, the message you’re spreading, your audience, and which channel will be used for the distribution. If you could provide us with this information, our experts can give you some custom advice on what length would be most effective. Usually, we recommend 60 to 75 seconds for social videos, Instream-ads, and website videos. Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

  • Your organisation’s style guide (in case it is available)
  • Logos in vector-based files or Adobe Illustrator files
  • Colour codes
  • The tone of voice description (in case there is one)
  • Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Yes, that’s possible! Provided this fits into our schedule and you as a customer can switch quickly and we draw up a structured schedule. However, extra costs will be charged for an urgent project.

A successful animation production process always ends with an effective distribution of your animation. Otherwise, all the work would be all for nothing, right? Our video marketing service helps you to achieve your video goals. All the reasons for producing your explainer video will be transformed into clear and measurable goals. In addition, we make a QuickScan of your current video marketing efforts and how you can optimize these tactics. Together we will make sure your explainer video reaches the right audience, at the right time, at the right place. Want to know more? Our video marketing experts love to have a chat with you!

Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Cooler Media 2023 - Jasper

Jasper Stevens - Sales Manager

Cooler Media 2023 - Helen

Helen Berger - Creative producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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