Unique customization. Maximum result.

With a custom animation, you choose for an enrichment of your corporate identity and gain full control over the look and feel of your animation. In other words, maximum quality, a guaranteed unique style, and the most striking video! Other benefits are:

A unique voice-over actor whose voice you don’t hear everywhere
Illustration style that fully matches your corporate identity
Lots of detail and magnificent movements in the animation
Impressive (background) music and sound design
The custom design(s) will be in your possession to use everywhere you would like

Go for gold! Learn more about the custom animation process and find some examples on this page, or let our video experts advise you without any obligation. Find out what best fits your concept and wishes. We will make it happen.

Help me choose!

WHY USE A CUSTOM
ANIMATION?

Custom animation examples.

Mondiaal FNV

The transition to a sustainable world can have negative consequences for employees worldwide. Just Transition will secure employees’ rights.

Exact

The latest software to assure organizations of a modern foundation is explained.

SANS

An introduction to the new OnDemand App. A way for users to easily follow cyber security lessons wherever and whenever they want.

Bioscienz

FunGeneX produces chicken egg protein in an animal-friendly, efficient, and environmentally conscious way. How? Watch the animation!

Hotraco

Orion MC: an intelligent control system for optimized performances between the greenhouse controller and multiple drive systems.

Euromate

The Dust Free Industrial is an innovation in professional air cleaning, which reduces harmful dust parts in the work environment.

Schematherapy

Schema therapy is a treatment for personality disorders. This animation gives viewers more insight into what it is and how it helps people.

DHL

With the Customs Standalone Solutions, DHL makes all customs processes easy and accessible.

CBL

All parties in the fresh food chain should work together to face the challenges of the food industry. The animation explains how.

What do our clients say?

Look at our 200+ reviews

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The custom animation production process.

Concept & Script

We start with a “Magic Meeting“. A 4-hour session in which an experienced copywriter and designer sit down with you to devise the concept of your custom animation. You tell us your story, and we ask you questions to stimulate the creative process. This way, we get a clear picture of what you want to communicate and how this is best expressed visually. We also go through your entire wish list so that we can start with a clear approach. At the end of this session, you will receive the first sketches for the storyboard and a draft version of the script of your custom animation.

Storyboard & Visual Design

We work out the storyboard that came to life during the Magic Meeting to a visual design. Our designer will also make a style proposal in which they visualize potential animation styles that match your wishes. The chosen style will also be added to the visual design. You can see this visual design as a digital comic strip in which the main shots of your animation are drawn. This includes extensive voice-over and image descriptions for each shot. This way, you know what your animation will look like in the end. After the visual design has been approved by you, we begin with the actual production of your custom animation.

Production

Time to really bring your animation to life! Our animators start a few days after approval of the visual design. You will soon receive the first version of your custom animation. Of course, we would like to hear your feedback to make sure it is entirely as you had in mind. It is important to know that the first version of your animation comes without sound design, but it will have a voice-over. This is because we allow you to focus on how your story is portrayed and told mainly. Sound effects and background music will be added when we start to animate the second version. After your approval, you will be provided with a unique animation!

Verspreiding

Time to show your custom animation to the world! In this optional phase, our marketing experts will help you with the distribution of your animation. We set up a video strategy and we will help you reach relevant audiences through the right channels. We support the design, implementation, reporting, optimization, and evaluation of your video marketing efforts. This way, we make sure your custom animation is not only beautiful but also that it will help you get maximum results!

Frequently Asked Questions.

What is the difference between a Standard Animation and a Custom Animation?

If you choose a Standard Animation you can choose from our five fixed animation styles. You will not receive a tailor-made style proposal. In a Standard Animation, corporate identity elements, such as a logo and brand identity colors, can be processed. If you opt for a Custom Animation, we realize everything you want! You can choose from various style proposals that are designed based on your wishes. We can also incorporate more of your corporate identity into the animation and even develop custom characters.

What options come with a Custom Animation?

With a custom animation, you can make it as crazy as you want! Everything can be personalized and custom-made. The options we offer are:

A unique design size.
Multiple style proposals.
Customized characters.
Plenty of choices for the voice-over.
Multiple feedback rounds

What does a Custom Animation cost?

Since it is custom, the price is too. We start with a fixed price. Some extra options influence the price, such as:

The length of your animation
Whether or not you want to make use of the video marketing option
Whether you want to combine it with live-action footage
When it comes to an urgent process

What is the ideal length of a Custom Animation?

There is no such thing as the ideal length of an animation. It depends on your goals, the message you're spreading, your audience, and which channel will be used for the distribution. If you could provide us with this information, our experts can give you some custom advice on what length would be most effective. Usually, we recommend 60 to 75 seconds for social videos, Instream-ads, and website videos. Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

What documents do I need to supply beforehand?

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

Your organisation's style guide (in case it is available)
Logos in vector-based files or Adobe Illustrator files
Colour codes
The tone of voice description (in case there is one)
Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Can my custom animation be delivered urgently?

Yes, that's possible! Provided this fits into our schedule and you as a customer can switch quickly and we draw up a structured schedule. However, extra costs will be charged for an urgent project.

What does the video marketing option offer?

A successful animation production process always ends with an effective distribution of your animation. Otherwise, all the work would be all for nothing, right? Our video marketing service helps you to achieve your video goals. All the reasons for producing your explainer video will be transformed into clear and measurable goals. In addition, we make a QuickScan of your current video marketing efforts and how you can optimize these tactics. Together we will make sure your explainer video reaches the right audience, at the right time, at the right place. Want to know more? Our video marketing experts love to have a chat with you!

Have custom animation made.

We would like to hear your wishes! Fill in the form and we will get back to you within an hour.

Or just give us a call +31 (0)76-8867790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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