Our standard animation styles

Get to know our pre-designed animation styles! Choose between Modern, Casual, Business, Sketch, or Retro style—each with its own unique characteristics.

These design styles are part of our ‘Standard Animation’ product. You can select one for your animations, graphic designs, and infographics. They’re already developed by us but can be fully customized to match your corporate identity, logo, and the story you want to tell.

Want to see an overview of all styles? Check them out! 👉

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Five design styles


The Modern Style is based on a realistic design with clean lines, human-like proportions for the characters, and beautiful light incidences. This makes it a calm yet unique style. Modern is perfect for B2B companies or organizations that like to keep their videos more businesslike.


You can never go wrong with the Business Style. It offers a cheerful blend of realism and a cartoonish design. This style has been popular across almost every industry for years, making it a safe and appealing choice for organizations looking to engage a broad audience.


The Casual Style brings a playful vibe with its charmingly out-of-proportion characters, giving it a cheerful and lighthearted personality. This style is perfect for adding humor to your message and is ideal for B2C organizations looking to engage their customers in a fun and entertaining way.


Take a trip down memory lane with the nostalgic Retro Style. Featuring comically designed characters with exaggerated proportions and iconic retro objects, this style captures attention and charm. It’s perfect for delivering a light-hearted message in both B2C and B2B communication.


Sketch is a wonderfully minimalist style that uses simple, elegant lines to create a calm and sophisticated look. Despite its simplicity, some of our most beautiful animations are made in Sketch. It’s ideal for conveying complex topics or addressing sensitive subjects, making it a perfect choice for healthcare organizations and financial corporations.

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Frequently asked questions

The actual development of a script, visual design, animation, and sound design takes at least five working days. However, you won’t receive your animation within five days after our Magic Meeting. While we are flexible and can accommodate urgent requests, we typically prefer a structured planning approach.
We spread these five working days over a period of two weeks. This allows for breaks between production phases, giving us the opportunity to review our work with fresh eyes at each step. Additionally, it provides you with ample time to give detailed feedback. This approach ensures an efficient and enjoyable production process for both parties.

It’s where the magic happens! During a Magic Meeting, whether digitally or in person (which is even more fun), we spend 4 hours discussing what you want to communicate through animation. In this session, we distill your story into a concise message of about 1.5 minutes. An experienced copywriter and designer will be present to develop the initial script and style right on the spot. By the end of the session, you’ll leave with the first version of your animation.

The cost of a Standard Animation remains consistent across all styles. However, the price can vary based on several factors:

  • The length of the animation. By default, you get 75 seconds.
  • The delivery date. Urgent requests require more work in a shorter time frame, which is why we apply an urgency rate.

Want to know the exact price? Contact us, and we’ll provide a customized quote within 5 minutes.

There is no such thing as an ideal length for an animation. It all depends on your goals, the message you’re conveying, your audience, and the distribution channel. Provide us with this information, and our experts can give you tailored advice on the most effective length for your animation.

Generally, we recommend 60 to 75 seconds for social videos, Instream-ads, and website videos. Curious about the optimal length for your message? Give us a call and one of our experts will advise you on the matter. No strings attached and completely free!

If you already have a storyboard or voice-over script, we’ll use it for inspiration. However, as we have years of experience and want to deliver the best quality product to our clients, we will design the animation from beginning to end. Due to our extensive experience, we know how to get your message across in the best possible way! 

From Standard, it only gets bigger and better! Beyond our standard animation option, we offer two additional “levels” of animation:

  • Customized Animation: This option features a uniquely designed style with a fixed price and a structured working method. It’s perfect for adding that extra touch, guaranteeing you an original and distinctive animation.
  • Special Animation: With unlimited options, we can bring any vision to life. This includes everything from intricate animations to designing an entire website to support your project.
Our expertise goes further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

Do you have any questions?

Leave a message for our experts.