Video Strategy.

A video is not working the way you want unless your target audience is watching it. This is why we optimize your video strategy through a video strategy plan, based on your specific needs and goals. A video strategy fits within your current marketing strategy and helps you to achieve your goals with the use of video.

We take a look at your current video status, what video content is needed, and through which channels we need to distribute the video content. Reaching your target audience with the right message and content at the right moment is key. We offer a variety of options, from only the strategy session to elaboration of the plan or the complete video marketing package for a maximum return on investment.

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WHY USE VIDEO
STRATEGY ?

Why choose Cooler?

The result is key, that is why we work with a clear strategy
For every budget we offer the highest quality in audio and video
More than 1500 unique explainer videos in 9 years of hard work
Free advise for every service
We deliver fast
No surprises, always a fixed price for every service
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The video strategy process.

Setting goals

During the strategy session, we take a look at the goals you wish to achieve: why do we use video and how do we achieve these goals? Two hours of the meeting will be used to take a closer look at your target audience and the online channels they use. We analyze your current use of video and determine what has to be added. In the following hour, you will know exactly where your videos have the best added value in the customer journey of your target audience. After that, we determine the Key Performance Indicators (KPIs) together, for the long and short term. After the session, you will receive a fully detailed plan for the coming year.

Setting up the campaign

Based on your video strategy plan we optimize your online presence of video. For example, we look for the best place to host your videos and the best channels to share your videos. We ensure that everything is ready to go. Your YouTube channel has been optimized, the videos have been uploaded with maximum quality and your video campaign has been set up. Let’s go!

Distribution

Video marketing is the execution of the video strategy plan. We ensure that you can sit back while we reach the right people at the best times possible. Specially produced videos are distributed in different phases, often with different messages based on the specific needs of your target audience at that very moment. We ensure active monitoring of the results and adjust the campaign immediately when necessary.

Remarketing

The people from your target audience often visit your website or watch the videos completely when they are interested. For this interested group of people, we use unique videos that offer new information. In this way, we can make sure we do not spend a lot of budget on unnecessary videos and ensures that the viewer only gets to see relevant videos.

Reporting and optimization

Every month, you receive an infographic with updates on the Key Performance Indicators we have achieved. Results such as viewing behavior are analyzed and, if necessary, implemented in the production process of existing and new videos. Thanks to this feedback, we develop the perfect campaign together for your audience, based on their behavior. This unique collaboration between marketing and media production notably improves regular video content.

Frequently Asked Questions.

Why use a Video Strategy?

In this day and age, it is almost impossible to use the internet without watching the occasional (advertising) video. Not to mention, more and more people are using YouTube every day. Did you know that 74% of online content is a video? The internet has turned into a constant stream of visual content all fighting for attention. So how do you ensure that your material is watched over everybody else’s? Let us do your video marketing campaign!

What entails a Video Strategy Plan?

Simply put, a video strategy is an approach to deploying information via video. The video content in question has a purpose; reach the right audience with the right message and let them do something with it. For example, buying a product, downloading a new song, joining a community, or simply so that your target group is exposed to your brand name. As a company, it is wise to think about how you communicate with the outside world. What do you want to radiate? How do you want to appear? What should people think about your brand? You answer all these questions in a video strategy plan. It is a how-to guide for your (corporate) communication with video.

Why is video marketing so popular?

We live in a digital world. We are more connected online than ever. Brands are continuously working to increase their online visibility and video is the form of content that makes you stand out. This is also evident from these figures:

More than 1 billion hours of video are watched on YouTube every day (YouTube, 2021).
No less than 93% of all commercial brands indicate that video stimulates purchases.
Just 1 minute of video says more than 1.8 million words.

What video content best fits my Video Strategy?

Cooler Media offers different types of videos. This is because every company is different and there are different target groups who each want something different. We specialize in making explainer animations, corporate films, and infographics. In addition, you can choose to personalize these videos completely to your wishes. View our complete portfolio here!

What does it cost to employ a Video Strategy?

At Cooler Media, we have fixed prices for each package. For managing and optimizing your campaign we charge a fixed monthly rate. This rate is an advertising budget that has been picked exclusively by you. In order to correctly estimate the total cost of your campaign, we need some extra information. Contact one of our experts and he or she can give you advice on the best package for your needs and provide a delineation of the rate. All this is provided without any obligations.

What is the average time to set up a Video Strategy Plan?

Your current video marketing commitment
The intended goals to be achieved
The size of the campaign to be set up
The amount of video content needed for an optimal strategy
Which channels are relevant to include in the plan
To what extent a target group and customer journey have been mapped out

Of course, we can shorten or extend the lead time in consultation thanks to our efficient production process. Structured planning is indispensable here. Do videos still need to be produced? No problem! Discuss it with one of our experts and they will give appropriate advice.

Which channels can I use for my video campaign?

Today there are obviously thousands of channels through which you can broadcast your message. The key is reaching your target audience. Which is why, one of the most important steps is determining where your potential clients are most active online.In our campaigns we use the following channels:

YouTube: through broadcasting a variety of TrueView and bumper ads we can reach exactly the right people.
Google Display Network: through employing banners we can get the message to your target audience by advertising on top websites.
Facebook & Instagram: both platforms offer various opportunities to distribute your video ads.
LinkedIn: video ads for LinkedIn are the way to go to reach business audiences.

What other services does Cooler Media offer?

Our specialisms go further than putting videos up to the test. We produce them as well! From full HD animations to shooting good live action film material. We think along with you about the distribution of your videos, help you set up a strategy and ensure a flawless design that matches your corporate identity. Besides Video Strategy, our services can be divided into 4 other areas of expertise:

Want to know more about Video Strategy?

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COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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