Online commercial.

Corporate Video laten maken

Successful online marketing uses specific videos for every phase and to attain every goal set out with the campaign. If you already have videos, then we can help you make the best of them. If you would like new content, then we can help you there as well! Our extensive experience helps us develop every type of video for very attractive rates. Whether it be film or animation, pre-designed or customized we can ensure that the online commercial fits the aims of the campaign perfectly.

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WHY USE ONLINE
COMMERCIALS?

Client experience | Royal Cosun

For Royal Cosun we’ve produced several animations and corporate films for both internal and external communication. Learn how they’ve experienced our collaboration for one of these productions.

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ONLINE COMMERCIAL Production PROCESS.

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Determining your goals

During a face-to-face meeting, we will discuss the goals you are aiming to attain. We will determine the Key Performance Indicators for the short- and long-term.

Campaign setup

Ready, set, go! The first step is to optimize your YouTube channel. We will upload the videos with the best possible quality and set up your very first video campaign for your online commercial.

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Distribution

Now we can start distributing everything. We will guide your target audience through every phase of the consumer journey.

Remarketing

We work with Google’s SEE-THINK-DO models. We will employ specific content through remarketing in the THINK and DO phases. This remarketing is based on interest. Consequently, we will reach your target audience at exactly the right time.

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Reporting & Optimisation

Every month we will send you a report. This way you can see exactly where we are and which aims have been attained already. Besides that, we will optimize your campaign to make sure we reach your goals.

FREQUENTLY ASKED QUESTIONS.

Why should I make an online commercial?

Simply because it is an extremely good idea. Human interpretation works best when presented with visual material. Your message is not only understood better but also remembered longer. Need more proof, read the following:

After having seen a video commercial or corporate film, consumers can relate to your product or service a lot better. Earlier cases show that showing a corporate film can increase sales by 144%.
43% of consumers say they would like to see organizations present films a lot more often.
In the present day and time, ease and comfort are increasingly important. In that light, a corporate film is an ideal medium to present your product or service quickly and straightforwardly (Video my Business, 2015).
Companies publish an average of 18 videos a month (Hubspot, 2017).
99% of companies already use videos and convey they are planning to continue this trend in 2017 (Wyzowl, 2017).

What is the ideal length of an online commercial?

56% of videos produced today are (on average) shorter than 2 minutes. Research even shows that videos longer than 90 seconds have a retention rate of 53%. This is why we at Cooler Media advise all our clients to stay under the 75-sec mark. In this case, you can easily maintain your audience’s attention and have plenty of time to present your organization in a positive light.

Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

What are the costs of making an online commercial?

Naturally, this varies per product and studio. To ensure that you are not surprised by the post-production costs, we at Cooler Media maintain fixed prices.

Smart Film: this is our simplest option. A one-headed crew will capture your message on film.
Profession Corporate Video: to produce this package we employ an entire team. Consequently, this package will have higher costs than the smart film.
Commercial: this is our most luxurious and extensive package guaranteeing the highest possible quality. An entire team will capture your message on planned production days. We ensure that your message will be portrayed uniquely.

If you are curious about the exact cost and which package corresponds to your preferences and budget, please give us a call! One of our professionals will give you advice. Free of charge and without commitments.

What is the production time of an online commercial?

Unsurprisingly, this depends on the complexity of the package you chose.

Smart film: 2 days
Professional Corporate video: 5 days
Commercial: 10 days

During our first intake meeting, we will schedule the production period. Together, we will agree on when the first version is to be presented to you. This gives you the chance to provide us with feedback. After which we will develop an improved version of the explainer video which meets your every need. Want to know more about our production process? Click here.

Can I supply the storyboard and voice-over text?

Have you produced an online commercial before? Send it to us, and we will use it for inspiration. However, to ensure our clients, you, with the highest quality possible within your budget we will always produce the entire product ourselves. From beginning to end. Want to know which exact steps we go through? Click here.

Which documents do I need to supply?

If you want us to produce your online commercial, we need some information from you as well! This will ensure that the video will fit perfectly in your corporate style.

Your organization’s style guide
Logos
Standard color codes
Earlier design work

This information can either be sent to the project manager or [email protected].

Let’s make a commercial?

Fill in the form and we will get back to you within about an hour.
Or give us a call: (+31) 76 886 7790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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