Magic Meeting

Perhaps you think that Cooler Media is an “explanation company” that can simplify complex things. Partly true. Or maybe you think that Cooler Media is all about moving images. There’s some truth to that as well.

But what we really aim for is to move people. Because explaining something is not just about providing information. You want to achieve something with it. We do this with our own methodology and a clever mix of resources that we use to achieve a concrete goal. First, we want to fully understand you before we embark on a great collaboration.

What does it look like? We first set the course in our – by now famous – Magic Meeting. With our unique approach, we can crystal clear visualize your challenges within a few hours. How exactly we do this is, of course, a secret, but our clients are always amazed by the result.

Plan your Magic Meeting
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In a supernaturally streamlined process, we translate our understanding of your challenge into resources. We believe that you can move people with the right message in the right form. Therefore, all the services and products we develop for you are customized for you and your target audience.

We strive for maximum impact within your available budget.


A good message only makes an impact when it is heard. That’s why we support our clients in distributing the created content.

In an ongoing process, we bring your message to the forefront and continuously develop it into the most comprehensible content through continuous improvement.


Depending on the created assets and campaign, we employ various measurement tools to determine the effectiveness of the message.

We analyze the data and report on predetermined KPIs and determine the next steps for content and activation.


All the content we develop is designed for adaptability during production. This allows us to quickly adjust a message if necessary.

Based on our analyses, we improve this content and campaigns to achieve maximum results.

Our clients

Production process
per service

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Concept & script

Creating an animation starts with an overarching concept and script. Once you have chosen a style, we schedule an extensive “Magic Meeting.” During this meeting (where the magic happens!), your desires and story are transformed into concrete voice-over lines for the script. You share everything you know about your service, idea, or product, and we make the translation. We also design the initial shots of the animation on the spot in the form of a storyboard.

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Storyboard & visual design

In the second phase of the production process, we refine the initial sketches of the storyboard and the lines from the script. Everything is translated into the final designs and spoken texts for your video. We present this to you in a comprehensive visual design. Think of it as a kind of comic strip; each drawn shot is accompanied by a detailed voice-over and visual description. This gives you a clear impression of how the animation will look. Once you approve this document, we proceed with production.


Based on the visual design, the recorded voice-over, and your chosen style, we bring the animation to life in the production phase! A few working days after you have approved the visual design, we will send you the first version of the video with the voice-over, but without sound design. Once we receive your feedback, we refine the animation into a final version with compelling sound effects. Are you completely satisfied? Then we conclude the production together.

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You now have a super clear animation! No more explaining your idea, product, or service over and over again, as the animation does this work for you! To reach your target audience effectively, a strategic approach is important. Do you already have an idea of how you’re going to do this? We’re here to help. With our video marketing package, we distribute your video all over the internet! We use well-known and proven techniques (SEO/SEA) as well as lesser-known internet marketing techniques (Magic) that increase your brand awareness and conversion.


You have an idea of a specific message you want to convey with an explainer video. We aim to bring this idea to life as accurately as possible. That’s why we have a personal meeting to learn as much as possible about your preferences. We’ll ask you about what you want to communicate, the atmosphere you want to create, your target audience, and much more. With this information, we start writing a script that outlines the entire explainer video from beginning to end.

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Once you are completely satisfied with the script, we schedule the production day. On this day, a two- or three-person camera crew will come to the desired location. Here, we gather all the footage we need for your explainer video. We capture all the moments that make your company, brand, product, or service unique.


Now that we have gathered the footage, we get to work behind our desk. First, we make a careful selection of the right shots. Then, we use professional applications to give your explainer video a cinematic effect. This includes color correction and sound design. These features create the perfect atmosphere in your explainer video.

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Your explainer video is complete! It’s time to share it with the rest of the world. We’re here to assist you with that as well. With our extensive knowledge of video marketing and years of experience in creating video strategy plans, we ensure that you achieve your marketing objectives. More views, lower bounce rate, increased website visitors, improved visibility – we ensure that your videos contribute to these goals.

Research & theme

After an in-depth meeting, we begin the process of analyzing and structuring the information. We condense the text and replace it with clear illustrations. If necessary, we conduct additional research. In this phase, you also choose one of our predefined styles or opt for a custom design. We then develop a concept and present it to you in an initial sketch. We discuss this together, allowing you to provide feedback before we proceed with the final design.

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In the design phase, the concepts, sketches, and texts are combined to create the first version of the infographic. Depending on the package you choose, we either develop a custom design or use our own set of branded icons. We always give a personal touch to the design and provide you with the opportunity to give feedback on all aspects of the design. After the design phase, it is also possible to animate the infographic in a accompanying video.


We believe it’s important that your investment pays off. That’s why we create compelling infographics and ensure that the right people see them. In this optional phase, we help distribute the infographic on the internet using smart online marketing techniques. This way, you can be sure that your customers actually get to see the work and that you achieve your goals!

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Setting goals

In a strategy session of approximately 2 hours, we determine what your goals are. For each phase, we formulate Key Performance Indicators (KPIs) for both the short and long term.

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Setting up the campaign

In this step, we ensure that everything is ready to go. We optimize your YouTube channel, upload the videos with maximum quality, and set up a video campaign for you.


We believe it is essential that your investment pays off in full. That’s why we create compelling infographics and ensure that the right people see them. In this optional phase, we help distribute the infographic on the internet using smart online marketing techniques. This way, you can be sure that your customers will actually see the work, and you will achieve your goals!

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In the THINK and DO phases, we use specific content through remarketing based on interests. This allows us to reach your target audience at the right moment, precisely tailored to their interests.

Reporting & optimization

Based on a monthly infographic report, you can easily see whether the goals (KPIs) have been achieved. If necessary, we optimize the campaigns to reach the objectives.

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Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Cooler Media 2023 - Jasper

Jasper Stevens - Sales Manager

Cooler Media 2023 - Helen

Helen Berger - Creative producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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