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TV commercial production.

Corporate Video laten maken

Do you want to stand out with your TV commercial? Cooler Media is the commercial production studio you are looking for! We are specialized in explaining complex matters with explanimations and explainer videos. These videos are well suited for an ad campaign on YouTube, to post on social media but also to use for a TV advertisement. Ever thought of animated TV commercials? We can do that too!

Read on quickly to get to know more about the TV commercial production process and the TV commercial production cost. Already know what you want? Contact our experts and let us advise you on the possibilities without committing to anything!

Animatie laten maken

WHY PRODUCE A
TV COMMERCIAL?

Our work.

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Avans

Core values and courses of the International Business program translated into a clear explanatory corporate film.

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CTOUCH

With this professional commercial CTOUCH shares its core values of Innovation, Learning, and Continues Improvement.

Intermodal Telematics (IMT)

This corporate video explains how the latest IMT solution CLT20-ex terminal works and what it can be used for.

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Smartwares Group

Smartwares Group used film to promote their event. The complete experience is recorded to show the highlights of that day.

Sophos

The highlights and interesting people at the Sophos Event were captured in a professional aftermovie.

Valkenpower

The combination of film and animation emphasizes the important elements in the video.

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They trust us.

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9+

Check the reviews

Video Agency Cooler Media

SHOWREEL

Why choose Cooler?

The result is key, that is why we work with a clear strategy
For every budget we offer the highest quality in audio and video
More than 1500 unique explainer videos in 9 years of hard work
Free advise for every service
We deliver fast
No surprises, always a fixed price for every service
Clients review us with a steady 9+

Client review

TV commercial production process.

Uitlegfilm laten maken - Concept

Script

All your wishes for the television commercial will be mapped out in a personal meeting. In this ‘Magic Meeting’ we write down what exactly you want to communicate, who your target audience is, what kind of aesthetic you want in the TV ad, and much more! With all of this information, we start creating a storyline and writing a full script.

Production

Let’s start creating a TV commercial! Once you are completely satisfied with the script, we will schedule a shooting day. Our three-headed camera crew will travel to the desired location to film every shot necessary to convey your unique message.

Uitlegfilm laten maken - Productie

Uitlegfilm laten maken - Post Productie

Post-production

Once all the footage is shot, our TV commercial producers turn it into a real TV commercial. In this phase of the process, we use professional techniques such as color correction and supplementing the visuals with interesting sound effects and music. This will ensure that your commercial has a movie-like effect. All this and more will guarantee that the video can perfectly address your target audience with the right message.

Distribution

Your commercial is finished! However, it has not yet reached your target audience. It is now time to distribute the video. With our extensive experience in video marketing, we can help you with this as well. With our scientifically tested techniques, we can ascertain that your newly developed TV ads are widely distributed. To the right people, at the right time.

Uitlegfilm laten maken - Verspreiding

Let’s get started.

Create your TV commercial.

Standard Commercial video

Our live action videos contain everything you need for a simple registration:

Script and shot list
Camera operator
Basic animations (logo or basic title’s)
Editing of film footage
Music of your choice
3 rounds of feedback: script, design, animation
Lots of love and dedication from our team

CUSTOMIZE

Select optionsYou can add extras to our standard recording. Do you want standard recoring? Then tick the first option. Do you want some extras? Then tick all the options that suit your needs.
Don't know what to choose? Just fill in your contact information and we will call you as soon as possible.
- Standard recording without extras
- Drone aerial footage
- Sound operator for high quality recordings
- Light technician for beautiful images
- Film director for actors and your colleagues
- High end animations (mixed with live action)
- Voice over or actor(s)
- Subtitles in same language
- Subtitles in different language
- Additional infographic
Video StrategyDo you want to use your video in an ad campaign? Then we take into account the surrender of certain rights and broadcast costs. Choose below whether you want to distribute you video online or on television.
- Video Strategy Plan
- Video Marketing
- Television campaign
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Frequently Asked Questions.

What are the benefits of a TV commercial?

Excellent question. Though the question is really what the reason would be to want to communicate visually. The answer is easier than expected. Our brains are wired to process and remember audiovisual information a lot better than messages communicated through text. In other words, your message is understood and remembered better when it is conveyed through an animation or explainer video. Simply because it is an extremely good idea. Human interpretation works best when presented with visual material. Your message is not only understood better but also remembered longer. Need more proof? Read the following:

66% of the consumers prefer to learn about a product or service via an explainer video rather than reading about it in plain text.
Even 87% of the video marketers in 2020 say that video is the reason for increased traffic to their websites.
97% of the marketers are convinced that an explainer video helped their audience understand a product or service.
Furthermore, 85% of the consumers say that they are more likely to purchase a product or service after seeing an explainer video.

How much does a TV commercial cost?

In essence, the answer to the question is that it depends. Namely on the following factors:

The size of the crew. Are you contempt with a one-headed crew? Or do you prefer our whole team?
The length of the commercial. The longer your video will be, the more footage is necessary.
Whether or not you want to add drone footage.
If the production includes animations or other design work.
Whether or not you wish to receive an additional video strategy plan.

To address these issues and to offer our clients the best of the best, Cooler Media presents the client with a choice of varying packages with a fixed price. You obviously would like to hear a number. No problem! Contact us and within 5 minutes you will receive a fit price. And if you would like to know more about what type of TV commercial would fit your budget, preferences, and needs; that’s possible too! One of our experts will happily advise you. No strings attached.

What is the average production time for making a TV commercial?

The production time needed to produce a TV commercial varies. We usually maintain the following production periods:

Standard: 5 days
Customized: 10 days

Do you need your video(s) sooner? No problem! Our efficient production process allows us to deliver faster. However, the client must be willing to act quickly as well. Of course, this requires very structured scheduling of the production period.

What is the ideal length of a TV commercial?

There is no such thing as the ideal length of a video. It depends on what goals you have, the message you're spreading, your audience, and which channel will be used for the distribution. If you could provide us with this information, our experts can give you some custom advice on what length would be most effective. Mostly, we advise 60 to 75 seconds for TV advertisements, In-stream-ads, and website videos. Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

What documents do I need to supply beforehand?

Previous commercials or design work always help us to gain some inspiration, despite us creating a unique commercial for you. It always comes in handy to receive the following from our clients:

Your organizations style guide (in case it is available)
Logos in vector based files or in Adobe Illustrator files
Color codes
Tone of voice description (in case there is one)
Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the 'Magic Meeting', in which we will determine the tone of voice, style, and message of your TV commercial.

What does the video marketing option offer?

A successful commercial production process always ends with an effective distribution of your video content. Otherwise, all the work would be all for nothing, right? Our video marketing service helps you to achieve your video goals. All the reasons for producing your commercial will be transformed into clear and measurable goals. In addition, we make a quick-scan of your current video marketing efforts, and how you can optimize these tactics. Together we will make sure your TV ad reaches the right audience, at the right time, at the right place. Want to know more? Our video marketing experts love to have a chat with you!

What are the most common channels to distribute a commercial?

To choose the right channel, you have to know your audience. Luckily, there are endless possibilities share video content. Think of:

Television, of course
The Google Display or Search Networks
Bing Ads
Facebook
YouTube
Instagram
LinkedIn
Twitter
Vimeo
Reddit
Your own website
...and many, many more options!

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Video Strategy
Explanimations
Explainer Videos
Infographics
Interactive Design

Let’s create a TV commercial.

Fill in the form and we will get back to you within about an hour. Or give us a call: (+31) 76 886 7790

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COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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Stationsweg 1-A
4811 AX Breda

+31 (0)76 886 7790
[email protected]

© 2011-2022 Cooler Media. Reviewed by clients with a 9.4/10 based on 200+ reviews

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