Veiligheidscampagne Hollandia - Header landingspagina met veiligheidsmascotte

Workplace safety at Hollandia

Since 2020, we’ve been collaborating with Hollandia to create a safer working environment, and with great success!

Hollandia Services specializes in the engineering, fabrication, and assembly of steel structures. To raise safety awareness among employees, the QHSE team teamed up with Cooler Media, and with great success! Since 2020, we’ve been working together on the safety campaign ‘Think, Act, and Show Safety!’ (Veilig denken, doen en tonen!).

So far, we’ve created:

5 animations
2 campaign films
21 posters
3 visual boards

along with a coloring page, a unique Hollandia card game, and hundreds of branded coffee cups.

Execution of the safety campaign

To make an important topic like safety truly resonate, we use a mix of visual tools: from animation and film to posters and infographics. These visuals help present complex information in a clear and engaging way, capturing the audience’s attention.

Humor and relatable situations make the message easier to grasp and spark conversations, whether on the work floor, with safety experts, or even at home. Based on an internal safety awareness plan, we create visual content tailored to each theme. One of the first things we developed was safety mascot Buddy, who features in almost every visual asset and explains safety in a simple, approachable way. Every year we highlight a set of relevant themes.

2020 – How do you approach safety?

The campaign kicked off in 2020 with the theme of safety awareness. In this animation, Buddy is introduced as a friendly colleague who’s well aware of all safety risks and always ready to help others. He soon became the familiar face of the campaign, making safety both approachable and relatable for everyone.

2021 – What is Hollandia doing to ensure safety?

In the first year of the campaign, the focus was mainly on raising safety awareness among employees. By 2021, it was time for Hollandia to highlight the role they play as an employer. Through an animation, Hollandia explains the measures they take to ensure their employees’ safety.

To reinforce this message, we created several infographics and a toolbox visual, all under the slogan: “Safety is not a matter of luck, Hollandia works on it every day.”

Currently under construction – RISQ

Since 2024, we’ve been working on a mini-series called RISQ (Romy’s Interesting Safety Quest), where reporter Romy explores important safety topics in a lighthearted, TV-show style format. Topics include having open conversations about safety, feeling confident to speak up, understanding the risks of working at heights, and much more. Nothing is too bold for RISQ!

On top of that, we’ve also designed several posters throughout the years. This way, employees are constantly reminded of safety, ensuring it always stays top of mind!

Why opt for a safety campaign?

Raise awareness about safety risks among employees and stakeholders
Effectively convey safety policies in the workplace
Engage colleagues with humour and relatability
Make the topic of safety more accessible and discussable
Achieve SCL certification or move up the Safety Culture Ladder

View safety campaigns

Why choose Cooler Media as your safety partner?

Experts in clearly explaining complex matters
Experience with both big and minor safety issues across various sectors
Over 12 years of creative knowledge available for your unique campaign
Accessible content for all (international) levels of your organization

These companies opted for visual communication about workplace safety

Lars Weijers
Accountmanager

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Contact Lars for a free consultation at +31 (0)76 886 7790 or click the button below to schedule an appointment directly.

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Safety campaigns

Together with our clients, we make safety an engaging and informative topic. Using a variety of visual tools – including safety videos, animations, films, designs, coloring sheets, card games, coffee mugs, keychains, and more – we help enhance workplace safety and prevent accidents. We’re proud of that!

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HelloFresh
Animation, design, creation of a safety mascot, style guide, and more

With the rapid growth of the meal delivery service HelloFresh, a significant challenge emerged: ensuring workplace safety. Through the visual 'Hello Safety' campaign, we’ve teamed up with Larry the Lime to raise awareness of safe working practices in the warehouse and promote safety across the logistics hub.

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Ballast Nedam Industriebouw
Animation, film, design, creation of a safety mascot, calendar, social posts, and more

In Ballast Nedam Industriebouw’s safety campaign, a new safety theme is spotlighted each quarter. Featuring Bas Ballast in the lead role, we foster open discussions about safety. We explain life-saving rules, encourage easier peer-to-peer communication, and share essential information on hand safety.

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Hollandia Industrial
Animation, film, creation of a safety mascot, style guide, card game, and more

Since 2020, we've been collaborating with Hollandia on the 'Think, Act, and Show Safely!' campaign to enhance safety awareness within the organization. By introducing the safety mascot Buddy and leveraging both online and offline communication tools, we effectively advocate safe working practices to employees and their families.

Learn more about this case Talk to the art director

VB Groep
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Construction site safety is crucial not only for employees but also for residents and the surrounding community. Through animation, VB Groep educates these groups about potential safety risks. The animated video is presented at resident meetings, enabling them to play an active role in maintaining safety.

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RWE
Animation without voice-over

Energy producer RWE is committed to a workplace free from incidents. As part of the Mission Zero campaign, animation is used to educate employees about the 12 Life Saving Rules. Even without a voice-over, the animation effectively and clearly explains these life-saving rules.

Talk to the art director