Workplace safety at HelloFresh

Together with HelloFresh we work on a safer work environment.

Talk to our experts What is a safety campaign?

The international meal delivery service HelloFresh has become one of the largest meal delivery services in the world in just 13 years. With this growth comes a significant challenge; how do you ensure the safety of your staff?

During our Magic Meeting, HelloFresh identified two clear target groups with corresponding objectives:

For employees in the distribution centre, the focus is on behavioural change regarding safe working practices in the warehouse;
For employees in the logistics hub, in addition to safety awareness, the focus is on reducing the number of accidents and diminishing damage to vehicles.

Based on HelloFresh’s challenges and desires, our creative team set to work by developing a custom design style and safety mascot, Larry the Lime!

Veiligheidsmascotte Larry the Lime - Veiligheidscampagne HelloFresh

Execution of the HelloSafety campaign

For the HelloFresh safety campaign, we developed a content strategy based on Google’s 3H-model. We started with a Hero video, the centrepiece of the campaign. In this video, we introduce Larry the Lime to everyone in the organisation. From management to the technical department and from delivery drivers to administrative staff, workplace safety is important for everyone!

Since diversity plays an extremely important role at HelloFresh, they aimed for a neutral safety mascot that every employee could identify with, regardless of their cultural background or physical features. The lime from the HelloFresh logo was perfect for achieving this goal! By giving the mascot human characteristics, we transformed Larry the Lime into a full-fledged HSE colleague, with its own email address and column in the newsletter.

“After several intensive sessions, the Cooler Media crew delivered an impressive performance. The mascot, Larry the Lime, is exactly what I was looking for, and his character fits perfectly! He has been warmly welcomed and is also making appearances in other departments!”
– Anisa, HSE-manager Benelux (2023)

Promoting open discussions about safety

When incidents do occur in the workplace, it is crucial to report them as soon as possible. This way, safety risks can be addressed, and similar accidents can be prevented in the future.

To encourage employees to report safety incidents, HelloFresh introduced the one and only Larry the Lime hoodie. A collector’s item that employees receive when they report a safety issue. This lowers the threshold for reporting an incident and makes workplace safety discussable in a fun way.

Safety in the distribution centre

Safety in the logistics hub

Offline communication tools

To support the animated videos, we have designed a series of infographics and posters. By simply scanning the QR code, employees can watch the video about the overarching safety theme. The main advantage of these complementary offline communication tools is their versatility; they can be displayed in the distribution centre, warehouse, or cafeteria. This way, safety awareness is stimulated everywhere!

The Power of Animation

With our animations, we make complex information understandable. For example, about the role of first aid officers (BHV’ers) in the workplace. With this video, we ensure that everyone at HelloFresh is informed about what a first aid officer is, what they do, and when a first aid officer can help them.

We opted for both Dutch and English voice-overs, with translations of the term ‘first aid officer’ in French, English, Polish, and Bulgarian. This makes the concept of a first aid officer understandable for employees who speak a different language.

“Thanks to the gentlemen at Cooler Media for their amazing ability to animate and bring my vision to life in such a nice way!” – Anisa, HSE-Manager Benelux (2023)

Veiligheidscampagne HelloFresh - Preview image voor een animatievideo

Why opt for a safety campaign?

Raise awareness about safety risks among employees and stakeholders
Effectively convey safety policies in the workplace
Engage colleagues with humour and relatability
Make the topic of safety more accessible and discussable
Achieve SCL certification or move up the Safety Culture Ladder

View safety campaigns

Why Cooler Media as your safety partner?

Experts in clearly explaining complex matters
Experience with both big and minor safety issues across various sectors
Over 12 years of creative knowledge available for your unique campaign
Accessible content for all (international) levels of your organization

These companies opted for visual communication about safety at work

Lars Weijers
Accountmanager

Connect with us!

Contact Lars for a free consultation at +31 (0)76 886 7790 or click the button below to schedule an appointment directly.

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Veiligheidscampagnes

Samen met onze klanten maken we veiligheid bespreekbaar op een informatieve én leuke manier. Met de inzet van veiligheidsvideo's, animatie, film, design, kleurplaten, kaartspellen, koffiebekers, sleutelhangers en nog veel meer andere visuele middelen dragen we bij aan de werkveiligheid en voorkomen we ongevallen op de werkvloer. Daar zijn we trots op!

Hollandia Industrial
Animatie, film, design, creatie veiligheidsmascotte, style guide, kaartspel en meer

Samen met Hollandia werken we sinds 2020 aan de veiligheidscampagne ‘Veilig denken, doen en tonen!’ om veiligheidsbewustzijn binnen de organisatie te vergroten. Met de introductie van veiligheidsmascotte Buddy en de inzet van zowel online als offline communicatiemiddelen brengen we veilig werken onder de aandacht bij medewerkers en hun naasten.

Lees meer over deze case Of praat met de art director

Ballast Nedam Industriebouw
Animatie, film, design, creatie veiligheidsmascotte, kalender, social posts en meer

In de veiligheidscampagne van Ballast Nedam Industriebouw staat er ieder kwartaal een ander veiligheidsthema centraal. Met Bas Ballast in de hoofdrol maken we veiligheid bespreekbaar. Zo geven we uitleg over de life saving rules, zorgen we dat elkaar aanspreken gemakkelijker wordt en delen alles over handveiligheid.

Lees meer over deze case Of praat met de art director

HelloFresh
Animatie, design, creatie veiligheidsmascotte, style guide en meer

Door de snelle groei van maaltijdbezorgingsdienst HelloFresh ontstond er een grote uitdaging: het waarborgen van veiligheid op de werkvloer. Met een visuele 'Hello safety' campagne brengen we samen met Larry the Lime veilig werken in het magazijn en werkveiligheid in de logistieke hub onder de aandacht.

Lees meer over deze case Of praat met de art director

VB Groep
Animatie

Veiligheid op de bouwplaats is belangrijk voor medewerkers, maar ook voor bewoners en omwonenden. Met animatie informeert VB Groep juist deze mensen over de mogelijke risico’s op het gebied van veiligheid. De animatievideo wordt getoond op bewonersavonden, zodat ook zij kunnen bijdragen aan het waarborgen van de veiligheid.

Lees meer over deze case Of praat met de art director

RWE
Animatie zonder voice-over

Energieproducent RWE streeft naar een veilige werkplek zonder bedrijfsincidenten. Binnen de campagne Mission Zero wordt onder andere animatie gebruikt om medewerkers te informeren over de 12 Life Saving Rules. Zelfs zonder voice-over wordt duidelijk en eenvoudig uitgelegd wat deze levensreddende regels inhouden.

Lees meer over deze case Of praat met de art director

Toolbox voor jouw veiligheidsprogramma

Benieuwd naar alle visuele middelen die we in kunnen zetten om veilig werken bespreekbaar te maken binnen jouw organisatie? Bekijk dan onze toolbox voor jouw veiligheidsprogramma.

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