Veiligheidscampagne - Header Ballast Nedam

Workplace safety at Ballast Nedam Industriebouw

Together with Ballast Nedam Industriebouw we’re committed to creating a safer working environment.

Construction and development company Ballast Nedam Industriebouw is facing a challenge: creating a safe working environment for employees and partners. The safety, health, and well-being of employees, clients, partners, and other stakeholders are always the top priority.

To bring safety topics to the forefront, we teamed up to create:

a safety mascot;
custom design style and style guide;
7 explainer animations;
6 infographics;
several social media videos;

coloring pages, card games, Christmas cards, annual calendars, coffee mugs, keychains, and much more!

Veiligheidscampagne Ballast Nedam Industriebouw - Bas Ballast

Execution of the safety campaign

“How do you keep safety awareness top of mind for employees at all times?” To tackle this challenge, we launched a safety campaign for Ballast Nedam Industriebouw.

The starting point? Safety mascot Bas Ballast! He was inspired by Bas Kleinjan, who has been a trusted safety expert within Ballast Nedam Industriebouw for many years. While Bas can’t always be on-site to remind employees about safety, mascot Bas Ballast can step in to do just that. Check out the video to see his transformation. The goal of Bas Ballast is to say as much as possible with as few words as needed, delivering clear, simple messages that everyone can understand.

“This way, Bas is always present in our organization, even when he retires.”

2022 – Introduction Bas Ballast

With this animation, we introduced Bas Ballast to all employees and stakeholders, marking the start of a long-term safety campaign. From now on, Bas is everywhere, in explainer animations, on posters at the construction site, and even as a life-size cardboard cutout at the office.

Ballast Nedam Industriebouw is leading the way not only in safety but in other areas as well. For instance, a relatively large number of women work in construction here, and the company offers a women-friendly PPE line. While creating the visual content, we paid special attention to character diversity to ensure the diversity of the company also shines through.

2023 – Life saving rules

Animation helps us turn complex information into something clear and easy to understand. Take the life-saving rules, for example, a key standard in the industrial sector. These rules are designed to prevent serious incidents, so it’s vital that everyone working on or around a construction site knows them well.

In this animation, Bas Ballast explains Ballast Nedam Industriebouw’s 9 life-saving rules in just two minutes, making the information both accessible and enjoyable to watch.

“The strength of Bas Ballast lies in repetition, recognizability, videos with minimal words, and powerful, visual animations.”

Veiligheidscampagne Ballast Nedam Industiebouw

Why opt for a safety campaign?

Raise awareness about safety risks among employees and stakeholders
Effectively convey safety policies in the workplace
Engage colleagues with humour and relatability
Make the topic of safety more accessible and discussable
Achieve SCL certification or move up the Safety Culture Ladder

View safety campaigns

Why choose Cooler Media as your safety partner?

Experts in clearly explaining complex matters
Experience with both big and minor safety issues across various sectors
Over 12 years of creative knowledge available for your unique campaign
Accessible content for all (international) levels of your organization

These companies opted for visual communication about workplace safety

Lars Weijers
Accountmanager

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Safety campaigns

Together with our clients, we make safety an engaging and informative topic. Using a variety of visual tools – including safety videos, animations, films, designs, coloring sheets, card games, coffee mugs, keychains, and more – we help enhance workplace safety and prevent accidents. We’re proud of that!

Veiligheidscampagne HelloFresh - Preview image voor een animatievideo

HelloFresh
Animation, design, creation of a safety mascot, style guide, and more

With the rapid growth of the meal delivery service HelloFresh, a significant challenge emerged: ensuring workplace safety. Through the visual 'Hello Safety' campaign, we’ve teamed up with Larry the Lime to raise awareness of safe working practices in the warehouse and promote safety across the logistics hub.

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Ballast Nedam Industriebouw
Animation, film, design, creation of a safety mascot, calendar, social posts, and more

In Ballast Nedam Industriebouw’s safety campaign, a new safety theme is spotlighted each quarter. Featuring Bas Ballast in the lead role, we foster open discussions about safety. We explain life-saving rules, encourage easier peer-to-peer communication, and share essential information on hand safety.

Learn more about this case Or talk to the art director

Hollandia Industrial
Animation, film, creation of a safety mascot, style guide, card game, and more

Since 2020, we've been collaborating with Hollandia on the 'Think, Act, and Show Safely!' campaign to enhance safety awareness within the organization. By introducing the safety mascot Buddy and leveraging both online and offline communication tools, we effectively advocate safe working practices to employees and their families.

Learn more about this case Talk to the art director

VB Groep
Animation

Construction site safety is crucial not only for employees but also for residents and the surrounding community. Through animation, VB Groep educates these groups about potential safety risks. The animated video is presented at resident meetings, enabling them to play an active role in maintaining safety.

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RWE
Animation without voice-over

Energy producer RWE is committed to a workplace free from incidents. As part of the Mission Zero campaign, animation is used to educate employees about the 12 Life Saving Rules. Even without a voice-over, the animation effectively and clearly explains these life-saving rules.

Talk to the art director