Our CSR policy.

space debris anystory landingpage header

Corporate social responsibility has been the foundation of Cooler Media from the start. By clarifying complex matters, we advance initiatives that make the world a better place. For us, it is not an afterthought but the core of our organization.

Responsible use of resources, keeping an eye on the climate, and contributing to sustainability or green solutions. We do it every day over and over again. For example, we invest in the well-being of our employees. We also share our knowledge at our own expense on topics that we think are important to society through our monthly AnyStories.

Our CSR polity goes further than driving electric cars and a no-paper office. We do business responsibly on a social, sustainable, and ethical level. For example, we offer special rates for assignments with social relevance for years, such as in the healthcare sector. We also annually donate to charities or make free videos for important initiatives.

CHECK OUT OUR
BRAND NEW ANYSTORY!

Why CSR?

Everyone can make a difference each day. You don’t have to change the entire world to contribute. Instead, you could just do your daily job using the well-being of others as a measure of success. We believe that every company, small or large, should do its bit for society and their staff.

How socially responsible is Cooler Media?

AnyStory

Every month we produce an AnyStory about a socially relevant topic, completely at our own expense.

Small footprint

It makes a difference that all our ‘products’ are intangible. We create and distribute almost entirely digitally.

Digital working method

We digitalized our working method by, among other things, signing contracts online and with no use of notepads or other polluting products.

Green office

Go green! Our green office has various energy-saving measures, such as lamps that switch off automatically, green electricity, and electric cars.

Charities

Every year we donate to charities or make pro bono videos for a chosen organization.

Inclusivity

Objectivity, diversity, and inclusivity: everyone should feel welcome with us. We also translate this into the creation of animation characters. We design them identifiable for everyone, regarding personality, appearance, skin color, sexual orientation, and gender.

Special rates

We offer special rates for assignments with social relevance.

Acquisition

Our acquisition focuses entirely on organizations where we make a difference, for society.

Let’s talk about AnyStories.

What makes us especially unique and socially responsible? Our AnyStories! An in-house project our entire team puts a lot of love, time, and dedication into. In 2021 we have already spent more than 600 hours on these videos. Our customers make this possible. Do you work with Cooler Media? Then you also contribute to a more clear world.

In 90% of the cases, we work with partners who provide us with (often scientific) knowledge to create the story. In this way, our viewers receive correct and factual information conveyed from an objective point of view. We are therefore always looking for impactful partners, such as the Royal Netherlands Institute for Sea Research (NIOZ), various hospitals, Naturalis Biodiversity center, or the European Space Agency (ESA). They give us the necessary knowledge to make it a unique story. This way, everyday subjects are communicated clearly and objectively, and the general public receives the correct information. Curious about some examples? Watch the latest videos here or check out some examples below.

What are GMOs and are they bad?

What is colorblindness?

What does a Universal Basic Income mean?

Sustainable employability.

Our team is the engine of Cooler Media. That is why we like to invest in our people with sustainable employability: a principle in which the employer invests a lot in optimizing job satisfaction. The focus is on the employability, vitality, and, development of employees.

Sustainable employability goes further than one employer. It is the extent to which an employee is willing and able to continue working throughout their career. A term that you see a lot in employer branding strategies.

We give our team creative freedom, celebrate successes, and regularly go out together. We also free up time, budget, and, space for personal development. ‘Work hard, play harder’ is our mentality. This also is reflected in the workplace. Think about stress balls and standing desks but also weekly drins and staff activities. Every day should be fun. Even when we work from home!

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COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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