Content Strategy.

Video, text, animation, illustrations… Every form of (digital) content has its unique perks. This may raise some questions because when do you use a blog, and who do you use animation for? We are going to help you with that.

We dive into your current marketing situation. We get insight into which efforts work and which don’t. Based on this, our experts determine what could enhance your marketing results and what would help you to achieve your ultimate goals. Together, we will set up an optimal content strategy plan based on your specific wishes, goals, the needs of your target group, and, of course, your budget.

You can contact us for various services, like a free consultation, a fully elaborated plan, managing and deploying your content, and even the production of it! Ask for free advice directly via the button below, or compose your package and receive your quote today!

Talk to a video strategist

WHY USE CONTENT
STRATEGY?

COMBINE DIFFERENT TYPES OF CONTENT.

VIDEO

Did you know that humans remember 80% of what they see? Imagine what videos could do! It makes sense that (online) video is extremely popular. These days, whole platforms are developed to share video content (TikTok and Snapchat), but also existing platforms offer more and more possibilities for video content.

DESIGN

Illustrations, logos, (micro)animations, and icons take your website to the next level, enhance the user experience of your app, and are effective engagement boosters on social media. Thereby, your branded design efforts are real boosters for stimulating brand awareness, recognition, and recall.

TEXT

Text is ideal for explaining your visual content in more detail. It also works well for your SEO. Think of blogs, landing pages, and white papers. Fortunately, we can also express our creative freedom with text!

Why choose Cooler?

The result is key, that is why we work with a clear strategy
For every budget we offer the highest quality in audio and video
More than 1500 unique explainer videos in 9 years of hard work
Free advise for every service
We deliver fast
No surprises, always a fixed price for every service
Clients review us with a steady 9+

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They trust us.

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The content strategy process.

Setting goals

During the strategy session, we take a look at the goals you wish to achieve: what content are we going to use, why do we use this content, and how do we achieve the goals? Two hours of the meeting will be used to take a closer look at your target audience and the online channels they use. We analyze your current use of content marketing and determine what has to be added. In the following hour, you will know exactly what content and where it will have the best-added value in the customer journey of your target audience. After that, we determine the Key Performance Indicators (KPIs) together for the long and short term. After the session, you will receive a detailed plan for the coming year.

Setting up the campaign

Based on your content strategy plan we optimize the online presence of your content. For example, we look for the best place to host your videos and the best channels to share them. We ensure that everything is ready to go. Your YouTube channel has been optimized, the content has been produced with maximum quality, and your campaign is set up. Let’s go!

Distribution

Content marketing is the execution of the content strategy plan. We ensure that you can sit back while we reach the right people at the best times possible. Specially produced content is distributed in different phases, often with different messages based on the specific needs of your target audience at that very moment. We ensure active monitoring of the results and adjust the campaign immediately when necessary.

Remarketing

The people from your target audience often visit your website or watch the videos completely when they are interested. For this interested group of people, we use unique videos that offer new information. In this way, we can make sure we do not spend a lot of budget on unnecessary videos and ensures that the viewer only gets to see relevant videos.

Reporting and optimization

Every month, you receive an infographic with updates on the Key Performance Indicators we have achieved. Results such as viewing behavior are analyzed and, if necessary, implemented in the production process of existing and new videos. Thanks to this feedback, we develop the perfect campaign together for your audience, based on their behavior. This unique collaboration between marketing and media production provides a unique improvement to regular content.

Frequently Asked Questions.

What entails a content strategy?

Simply put, a content strategy is an approach to deploying information such as text, web pages, videos, images, and illustrations. The content in question has a purpose; reach the right audience with the message and let them do something with it. For example, buying a product, downloading a new song, joining a community, or simply so that your target group is exposed to your brand name. As a company, it is wise to think about how you communicate with the outside world. What do you want to radiate? How do you want to appear? What should people think about your brand? You answer all these questions in a content strategy plan. It is a how-to guide for your (corporate) communication.

Why use a content strategy?

Content marketing is the structural use of content over a longer period. In many cases this happens online. Video content, for example, helps you to create more visibility and reach your target audience. When do you choose a content strategy for successful content marketing? Well, for example, if you want to introduce your target group to your services, products, or company in a dynamic way. Choosing the right kind of content is very important to make sure that the message connects as well as possible to your audience.

What are the costs of a content strategy plan?

The costs depend on what exactly you want. You have three options that you can combine or use separately: the production of content, a content strategy plan, and/or full content marketing service. At Cooler Media, we use fixed prices for managing and optimizing your online campaign(s). This is a monthly amount that does not include an advertising budget of your choice. To estimate the total costs of the campaign, including the advertising costs, we need some more information first. Therefore, please contact one of our explanation experts without any obligation for a tailor-made quotation.

What content can Cooler Media produce?

For Cooler Media, video is the form of content that characterizes us. From live-action film to animation. Still, we like to broaden the content production a bit. Think of illustrations, icons, infographics, blogs, landing page texts, social media content, and more. Curious if we can help you with a specific wish? Feel free to chat with our explanation experts!

What video content fits best for my organization?

Cooler Media offers different types of videos. This is because every company is different and has a different target group. We specialize in making explainer animations, corporate films, and infographics. In addition, you can choose to personalize these videos completely to your wishes. View our complete portfolio here!

What is the average time to set up a content strategy plan?

Your current content marketing commitment
The intended goals to be achieved
The size of the campaign to be set up
The amount of content needed for an optimal strategy
Which channels are relevant to include in the strategy
To what extent a target group and customer journey has been mapped

Of course, we can shorten or extend the lead time in consultation thanks to our efficient production process. Structured planning is indispensable here. Do videos still need to be produced? No problem! Discuss it with one of our experts and they will give appropriate advice.

What are the most common channels to distribute your content?

To choose the right channel, you have to know your audience. Luckily, the online world offers endless possibilities share video content. Think of:

The Google Search Network
The Google Display Network
Bing Ads
Facebook
YouTube
Instagram
LinkedIn
Twitter
Vimeo
Reddit
Your own website
...and many, many more options!

What other services does Cooler Media offer?

Our specialisms go further than putting videos up to the test. We produce them as well! From full HD animations to shooting good live-action film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Besides Video Strategy, our services can be divided into four other areas of expertise:

Want to know more about Content Strategy?

Fill in the form and we will get back to you in about an hour.

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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