Content Strategy

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Maximize your video marketing efforts

Together with you, we maximize your marketing efforts with a content strategy.

Video, animation, text, audio. Each form of content has its unique advantages. This naturally raises questions, such as when to use a blog? Who should you target with animation? And where does an explainer video fit best? We’re here to help. Together, we develop an optimal content strategy outlined in a plan. This is based on your specific needs, objectives, and, of course, the requirements of your target audience.

We ensure that your content strategy aligns with your current marketing plans. This way, you always reach your target audience and achieve maximum results with your communications. Additionally, you gain insights into effectively optimizing your content to achieve even greater success.

You can rely on us for various services, including a no-obligation consultation, a fully developed plan, managing your content marketing, or its production! Feel free to request it from our video experts or customize your package yourself.

Video at every stage of the customer journey

See

A captivating bumpervideo for your first interaction with prospective customers. Capture their attention and boost brand recognition. A compelling teaser to pique interest.

Think

Captivate the attention of interested viewers with a detailed explanation of your service or product. Influence their decision-making process and foster stronger recognition.

Do

Time for action! Empower the viewers you have persuaded with compelling and concise call-to-action statements. Drive conversions and inspire engagement from your audience.

Video at every stage of the customer journey

See

A captivating bumpervideo for your first interaction with prospective customers. Capture their attention and boost brand recognition. A compelling teaser to pique interest.

Think

Captivate the attention of interested viewers with a detailed explanation of your service or product. Influence their decision-making process and foster stronger recognition.

Do

Time for action! Empower the viewers you have persuaded with compelling and concise call-to-action statements. Drive conversions and inspire engagement from your audience.

Our clients

Content marketing process

Why do we use content?

During a strategy session, we look at your objectives: why do we use content, what type of content is needed, and how do we achieve results? We look into your target audience and the channels that resonate with them for approximately 2 hours. We analyze your current use of video or other content formats and develop a plan for enhancement. In the following hour, you will have a clear understanding of where your content best fits within the customer journey. Together, we define Key Performance Indicators (KPIs) for the short and long term. After the session, you will receive a fully developed content marketing plan for the upcoming year.

 
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Building a campaign

With your content strategy plan in hand, we take the necessary steps to optimize your online presence and ensure the success of your campaign. We carefully analyze the best platforms for hosting your videos, craft compelling texts that drive website traffic, and determine the most suitable channels for distributing your content. Our team ensures that all elements are set up and ready to go. From optimizing your YouTube channel to uploading high-quality videos, producing engaging content, and configuring your campaign settings, we handle every detail. Our goal is to create a seamless and efficient process, allowing you to effectively launch and manage your online campaign.

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Distributing with content marketing

Content marketing is the implementation of your content strategy plan. With our expertise, we ensure that you can sit back and relax while we reach the right people at the best times. Specially produced content, such as videos, is strategically distributed across various stages, often with different messages. We actively monitor the results and make necessary adjustments in real-time to optimize performance. Our goal is to maximize the reach and impact of your content, driving engagement and achieving your desired outcomes.

 
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Re-engage in a later stage

For those individuals in your target audience who have shown genuine interest by visiting your website or watching your videos in full, we deploy unique content that provides them with new information. This approach saves unnecessary budget and ensures that viewers only see relevant videos. Moreover, it allows you to reconnect with people who were previously intrigued by your content, creating an opportunity for further engagement and nurturing those valuable leads.

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How are the campaigns performing?

Receive a monthly infographic with updates on the Key Performance Indicators that have been achieved. Results such as viewing behavior, click-through rates, or website traffic are analyzed. The findings are then used to refine and improve existing and new content. Thanks to this feedback loop, we can develop the perfect campaign for your audience based on their own behavior. This unique collaboration between marketing and media production ensures an authentic enhancement to regular content marketing practices.

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Why choose
Cooler Media?

  • The result is key, that is why we work with a clear strategy
  • For every budget we offer the highest quality in audio and video
  • More than 3000 unique explainer videos in 11+ years of hard work
  • Free advise for every service
  • We deliver fast
  • No surprises, always a fixed price for every service
  • Clients review us with a steady 9+
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Frequently asked questions

Simply put, a content strategy is an approach to deploying information such as text, web pages, videos, images, and illustrations. The content in question has a purpose; reach the right audience with the message and let them do something with it. For example, buying a product, downloading a new song, joining a community, or simply so that your target group is exposed to your brand name. As a company, it is wise to think about how you communicate with the outside world. What do you want to radiate? How do you want to appear? What should people think about your brand? You answer all these questions in a content strategy plan. It is a how-to guide for your (corporate) communication.

Content marketing is the structural use of content over a longer period. In many cases this happens online. Video content, for example, helps you to create more visibility and reach your target audience. When do you choose a content strategy for successful content marketing? Well, for example, if you want to introduce your target group to your services, products, or company in a dynamic way. Choosing the right kind of content is very important to make sure that the message connects as well as possible to your audience.

The costs depend on what exactly you want. You have three options that you can combine or use separately: the production of content, a content strategy plan, and/or full content marketing service. At Cooler Media, we use fixed prices for managing and optimizing your online campaign(s). This is a monthly amount that does not include an advertising budget of your choice. To estimate the total costs of the campaign, including the advertising costs, we need some more information first. Therefore, please contact one of our explanation experts without any obligation for a tailor-made quotation.

For Cooler Media, video is the form of content that characterizes us. From live-action film to animation. Still, we like to broaden the content production a bit. Think of illustrations, icons, infographics, blogs, landing page texts, social media content, and more. Curious if we can help you with a specific wish? Feel free to chat with our explanation experts!

Cooler Media offers different types of videos. This is because every company is different and has a different target group. We specialize in making explainer animations, corporate films, and infographics. In addition, you can choose to personalize these videos completely to your wishes. View our complete portfolio here!

    On average, we work out a fully thought-out content strategy in a plan 2 to 3 weeks after the strategy session. The lead time depends on several factors:

  • Your current content marketing commitment
  • The intended goals to be achieved
  • The size of the campaign to be set up
  • The amount of content needed for an optimal strategy
  • Which channels are relevant to include in the strategy
  • To what extent a target group and customer journey has been mapped

Of course, we can shorten or extend the lead time in consultation thanks to our efficient production process. Structured planning is indispensable here. Do videos still need to be produced? No problem! Discuss it with one of our experts and they will give appropriate advice.

To choose the right channel, you have to know your audience. Luckily, the online world offers endless possibilities share video content. Think of:

  • The Google Search Network
  • The Google Display Network
  • Bing Ads
  • Facebook
  • YouTube
  • Instagram
  • LinkedIn
  • Twitter
  • Vimeo
  • Reddit
  • Your own website
  • …and many, many more options!

Our specialisms go further than putting videos up to the test. We produce them as well! From full HD animations to shooting good live-action film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Besides Video Strategy, our services can be divided into four other areas of expertise:

  • Video Strategy
  • Explanimations
  • Explainer Videos
  • Infographics
  • Interactive Design
Cooler Media 2023 - Julie

Julie van Rooij - Online Marketer

Afbeelding Christian

Christian de Waard - Video Consultant

Cooler Media 2023 - Helen

Helen Berger - Creative Producer

Cooler Media 2023 - Daniel

Daniël Visscher - Art Director

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