Why do we use content?
During a strategy session, we look at your objectives: why do we use content, what type of content is needed, and how do we achieve results? We look into your target audience and the channels that resonate with them for approximately 2 hours. We analyze your current use of video or other content formats and develop a plan for enhancement. In the following hour, you will have a clear understanding of where your content best fits within the customer journey. Together, we define Key Performance Indicators (KPIs) for the short and long term. After the session, you will receive a fully developed content marketing plan for the upcoming year.