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Increase the adoption of safe working practices with a safety campaign
We assist QHSE managers in raising awareness about workplace safety.
Promote safety at the workplace
As a QHSE manager, workplace safety is your top priority. In addition to meeting legal obligations, your role involves proactively preventing unsafe situations by educating employees about safety measures, guidelines, and risks. Effective communication and fostering an open and positive safety culture are crucial to ensure the safety of all employees.
Cooler Media is dedicated to enhancing the safety culture within your company. By setting up a safety campaign, we translate your safety program into understandable and accessible communication tailored to each layer of the organization. Using animation, film, and design, we provide clear explanations on topics related to safety both in and around the workplace.
Our creative process starts by developing a content strategy based on your challenges and objectives. Then, we create a customized design style and safety mascot that form the foundation for all content. For each safety theme, we develop suitable content that you can use periodically. Throughout the campaign, we continuously analyse results and optimise the campaign for even greater safety awareness!
These companies opted for visual communication about safety at work
Why opt for a safety campaign?
- Raise awareness about safety risks among employees and stakeholders
- Effectively convey safety policies in the workplace
- Engage colleagues with humour and relatability
- Make the topic of safety more accessible and discussable
- Achieve SCL certification or move up the Safety Culture Ladder
Why Cooler Media as your safety partner?
- Experts in clearly explaining complex matters
- Experience with both big and minor safety issues across various sectors
- Over 12 years of creative knowledge available for your unique campaign
- Accessible content for all (international) levels of your organization
Our approach
At Cooler Media, we specialize in explaining complex stories and issues. In doing so, we remove barriers and communicate in a language that everyone can understand. Because of our multiyear experience, we move swiftly and efficiently from strategy to creation and results.
Strategy
Each collaboration starts with a strategic session, the Magic Meeting.
Creation
Based on this strategy, we develop and create everything you need to achieve your goals.
Results
After delivering all the cool content, we implement the complete strategy for you.
Lars Weijers
Accountmanager
Connect with us!
Contact Lars for a free consultation at +31 (0)76 886 7790 or click the button below to schedule an appointment directly.
Let's chatSafety campaigns
Together with our clients, we make safety an engaging and informative topic. Using a variety of visual tools – including safety videos, animations, films, designs, coloring sheets, card games, coffee mugs, keychains, and more – we help enhance workplace safety and prevent accidents. We’re proud of that!
HelloFresh
Animation, design, creation of a safety mascot, style guide, and more
With the rapid growth of the meal delivery service HelloFresh, a significant challenge emerged: ensuring workplace safety. Through the visual ‘Hello Safety’ campaign, we’ve teamed up with Larry the Lime to raise awareness of safe working practices in the warehouse and promote safety across the logistics hub.
Learn more about this case Or talk to the art director
Ballast Nedam Industriebouw
Animation, film, design, creation of a safety mascot, calendar, social posts, and more
In Ballast Nedam Industriebouw’s safety campaign, a new safety theme is spotlighted each quarter. Featuring Bas Ballast in the lead role, we foster open discussions about safety. We explain life-saving rules, encourage easier peer-to-peer communication, and share essential information on hand safety.
Talk to the art director
Hollandia Industrial
Animation, film, design, creation of a safety mascot, style guide, card game, and more
Since 2020, we’ve been collaborating with Hollandia on the ‘Think, Act, and Show Safely!’ campaign to enhance safety awareness within the organization. By introducing the safety mascot Buddy and leveraging both online and offline communication tools, we effectively advocate safe working practices to employees and their families.
Talk to the art director
VB Groep
Animation
Construction site safety is crucial not only for employees but also for residents and the surrounding community. Through animation, VB Groep educates these groups about potential safety risks. The animated video is presented at resident meetings, enabling them to play an active role in maintaining safety.
Talk to the art director
RWE
Animation without voice-over
Energy producer RWE is committed to a workplace free from incidents. As part of the Mission Zero campaign, animation is used to educate employees about the 12 Life Saving Rules. Even without a voice-over, the animation effectively and clearly explains these life-saving rules.
Talk to the art director
Toolbox for your safety program
Interested in the visual tools we can use to promote safety awareness within your organization? Explore our toolbox for your safety program.
How can we help you?
Explain your questions to our experts and gain immidiate insight into the possibilities for your company.
- We'll get in touch within 2 hours
- Receive free, custom advice
- Discover succes stories from other companies
- Check out all our creative solutions
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Let's get in touch!
Lars Weijers
Accountmanager
[email protected]
+31768867790
Daniël Visscher
Art Director
[email protected]
Workplace safety is crucial for every organization. It’s not only essential for the well-being of employees but also for the overall success and sustainability of the company. A safe workplace is important for: A safety program is a concrete action plan with measures to improve the safety culture within an organization. This program prioritizes the health and safety of employees and is developed in accordance with legal obligations outlined in the Working Conditions Act, informed by a risk assessment analysis, and guided by the lessons learned from past workplace accidents. With a visual safety campaign, you communicate effectively and clearly about the safety measures outlined in a safety program, aiming to increase safety awareness and prevent unsafe behaviour. You can implement a safe working campaign in all organizations where safe working conditions are crucial for employees and other stakeholders. Think, for example, of safe working in construction, working with chemicals, working at heights, safe work in logistics, or workplace safety in healthcare. A safety campaign can consist of various visual communication tools, such as: The design and use of all these tools are predetermined in a strategic content plan, based on the requirements, challenges, and objectives of your organization. The Safety Culture Ladder serves as a tool for assessing an organization’s stage of development regarding safety awareness. A safety campaign can play a pivotal role in advancing up the Safety Culture Ladder. From level 3 onward, it’s essential for companies to demonstrate active internal engagement in adhering to regulations concerning workplace safety. Companies are expected to consistently prioritize safe working practices, such as implementing measures based on results from risk assessments. By implementing a work safe campaign, you make a continuous investment in enhancing safety awareness, an investment expected from level 4 onwards. As a company, you proactively work towards improving working conditions. By utilizing content in various ways, we ensure that knowledge about safety is not only shared on behalf of the employer, but it also becomes a topic of discussion among employees, fostering an environment where employees hold each other accountable for safety agreements. This way, employees can work together safely and enjoyably!
Frequently asked questions about safety
Why is safety at the workplace important?
What is a safety program?
What is a visual safety campaign?
Does a visual safety campaign contribute to climb the Safety Culture Ladder?