We tell AnyStory

worth telling

AnyStory

Our mission is to foster understanding between people. We do this by creating powerful video content for our clients. While that’s impactful in itself, AnyStories are something special.

These are videos we publish about topics that matter — to us, and to you. They can truly be about any story with social relevance. By working with Cooler Media, you’re also supporting these non-profit productions, as we invest around 10% of our profits into the AnyStories project.

Curious about our next release? Subscribe to our YouTube channel or follow us on your favorite social platform to stay in the loop.

Schrijf je in YouTube

AnyStory for the European Space Agency
250.000+ views on the first day ♥

Our AnyStory knowlegde partners

Turning a complex message into a piece of cake

Creating a great story takes time, expertise, and a lot of hard work. That’s why we’re always on the lookout for knowledge partners who can help us verify facts and strengthen our scripts and topics.

We’re constantly searching for new subjects to explore and explain. Are you an expert on a socially relevant or interesting topic? We’d love to collaborate with you on our next AnyStory. Discuss the possibilities with our team!

Topic

AnyStory topics always focus on a worldwide audience, should relate to a broad group of people, and need to create the largest impact possible.

Story

We develop an unbiased storyline that explains the most important information in about 3 minutes. We stay objective, state the facts and make them clear to everyone.

Partner

All our latest AnyStories have a knowledge partner that fact-checks our work. Often these partners add tremendous value by helping us take a deep dive into a certain topic.

Creation

Our team is given total freedom when it comes to the look and feel of our AnyStories. Every topic gets a unique design which offers the opportunity to experiment with new techniques.

Distribution

A good story needs an audience. Through the social media channels of our partners and ourselves, we spread the message worldwide!

Tim Flohrer

Head of Space Debris – European Space Agency (ESA)

“Modern societies are increasingly dependent on applications and services through a space-based infrastructure. The growth of space debris puts the sustainable use of space at risk and ESA is very interested in raising the awareness about space debris. Working on an animation addressing space debris with the team of Cooler Media has been an excellent opportunity resulting in a concise, appealing, and content-rich video that supports ESA’s outreach spot-on.”

Do you want to become our partner?

This is what we do

We take care of the complete production of the AnyStory. We put 120+ hours of love and passion into it! This includes:

Knowlegde session
Script writing
Style development
Storyboard
Animation
Sound design
Content writing
Marketing (distribution through social media, website, e-mailcampaigns and YouTube advertising)

This is what you do

What do you need to do as a partner? Not much! During a knowledge session, we discuss what we need to create a good story. If you’d like, you can also provide feedback on the final script and have a look at the designs and animations during the process. Then we’ll discuss how we’re going to distribute it. In summary:

Script session and sharing knowledge
Feedback on the final script
Marketing distribution through your own channels

That’s it!

Become a partner

AnyStory FAQ's

What does an AnyStory cost?

Collaborating with us on the AnyStory won’t cost you anything. At most it will require about an hour of your time for a knowledge session and roughly another hour to review the final script and distribute the video.

If you’re enthusiastic, you’re welcome to follow along in the subsequent steps of the production process. The actual value of the AnyStory is difficult to express in a fixed amount, as it depends on factors such as the techniques used and the length of the video, which determines the number of production hours involved. We strive to make each AnyStory better. If you were to commission an AnyStory, you should expect a rate of approximately 10,000 euros per minute.

We provide each AnyStory animation with a unique design that we create in-house and then animate. This project allows our specialists to have creative freedom and develop certain skills. Think of a scriptwriter, producer, art director, designer, animator, and marketer. In other words, an AnyStory is comparable to our Cooler Special animations, our most exclusive product!

What requirements are associated with an AnyStory?

We always tell our creative team, “Make it awesome!” Additionally, we strive to share the AnyStories with as broad an audience as possible. That means it should be understandable for everyone and interesting to anyone, from your neighbor to your manager, and even the student who delivers your groceries. We also consider the following:

It provides an objective analysis of a specific issue. We don’t lean towards opinions and always highlight multiple sides of the story.
It includes scientifically proven information. That’s why we collaborate with knowledgeable partners! We only share factual information and eliminate misinformation.
It tells a unique story that has received little attention or requires further explanation. We don’t want more of the same! However, we welcome more depth or a different perspective.

How long does the production process of an AnyStory take?

Once we enter into a partnership with a client, we immediately start with the planning process. Typically, the turnaround time for an AnyStory is 6 weeks from the start of the collaboration. However, this may vary depending on the topic. Some issues are better suited for specific seasons or periods, and we take that into consideration. Regardless, we always prioritize the production of our AnyStory, so you won’t have to wait long to see the final result!

I already have a video provider, is that a problem?

Not at all! Our mission is to explain important matters. After that, you can continue working with your current video, design, and animation provider. But of course, you can always give us a call. 😉

Do I have influence on how the animation will look?

We take care of the entire creative process, so you as a partner don’t have to do much! We utilize your expertise for the knowledge, and we use our expertise to translate it into a powerful AnyStory animation. However, we always appreciate extra involvement. During the knowledge session, you can share your thoughts on style choices. Additionally, you can be involved in intermediate stages such as the storyboard and the initial version of the video, in addition to the script.