Wat is een explanimation?

Een explanimation is een korte video of instructiefilm, waarin een complexe boodschap op geanimeerde wijze wordt uitgelegd. Oftewel, een uitleganimatie! Dit is een extreem beeldende manier om informatie te verstrekken aan je doelgroep. Vaak is een explanimation ook voorzien van een voice-over. Het is een ideale keuze om voor duidelijke uitleg te zorgen.

Wat is de ideale lengte van een explanimation video?

Uit onderzoek van Wistia blijkt dat hoe langer je video is, hoe meer mensen er afhaken. Zo haakt namelijk 20% van je publiek al af na de eerste 10 seconden! Daarom adviseren wij altijd een maximum van 75 seconden. Wil je jouw explanimation inzetten als advertentie op YouTube? Dan adviseren wij jou om deze tussen de 6 en 15 seconden te laten duren.

Kosten van een explanimation: hoe bepalen we de prijs?

De kosten van het maken van een explanimation hangen af van wat je precies wilt communiceren en voor wat voor stijl je kiest. Wil je een zakelijke explanimation met enkel symbolen of wil je een explanimation met karakters? Om ervoor te zorgen dat je achteraf niet voor verrassingen staat, hanteren we een vaste prijs voor het standaardpakket en kennen de extra opties ook een vast tarief. Enkele van deze opties zijn: Wel of geen karakters, Keuze uit een van onze bestaande stijlen of een nieuwe stijl op maat, Lengte van de explanimation en Wel of geen ondertiteling. Mocht je meer willen weten over onze tarieven en explanimation kosten, over onze werkwijze of wil je een passend explanimation voorbeeld ontvangen, neem vrijblijvend contact op met een van onze uitlegexperts!

Wat is de gemiddelde productietijd van een video bij een explanimation bedrijf?

Bij Cooler Media zijn we gespecialiseerd in het produceren van explanimations. Hierdoor hebben wij een efficiënt productieproces ontwikkeld. Zo stellen we na de eerste meeting een planning op, stemmen we af wanneer we de eerste versie opleveren, wanneer we feedback van je ontvangen en wanneer we de final explanimation opleveren. Normaal gesproken hanteren wij de volgende doorlooptijden: Infographic (motion graphic) explanimation: 2-6 weken, Standaard explanimation: 2-4 weken, Maatwerk explanimation: 4-6 weken

Kan ik zelf een storyboard en voice-overtekst aanleveren voor de explanimation video?

Explanimations zijn onze specialiteit. Zo schrijft onze copywriter honderden scripts per jaar en ontwerpt onze designer de hele dag door nieuwe storyboards. Hierdoor weten wij hoe we jouw boodschap het beste visualiseren. Om een goede explanimation af te kunnen leveren, produceren wij alles van begin tot eind zelf. Mocht je al een storyboard of script hebben liggen dan kun je dit natuurlijk altijd meenemen ter inspiratie!

Welke bestanden dien ik aan te leveren voor de start van de animatie?

Om zo goed mogelijk van start te kunnen gaan met het maken van een animatie, dien je de volgende bestanden vooraf naar ons te sturen: Eventuele styleguide van de organisatie, De juiste kleurcodes, Eventueel eerder designwerk, De juiste logo's in vectorbased of illustrator. Weet je niet zeker of je de juiste bestanden hebt? Neem gerust contact met ons op!

Welke diensten biedt Cooler Media nog meer?

Onze specialismen gaan verder dan het maken van animaties en het schieten van goed filmmateriaal. We denken met je mee over de verspreiding van je video's, helpen je met het opzetten van een strategie en zorgen voor een feilloos design dat aansluit bij jouw huisstijl. Onze services kun je verdelen over 5 expertises: Video Strategie, Animatie laten maken, Uitlegfilm laten maken, Infographic laten maken en Interactief Design

Explanimation production

Visualize complex matters with an explanimation that grabs attention and convinces your audience. Cooler Media creates explanimations that truly stand out.

Free advice Our work

Why you should have an animation made

With a professional explanimation, you can communicate complex messages clearly and in a way that is easy-to-understand. Using eye-catching animations and a strong narrative, we turn even the most complex topics into impactful, accessible stories. Whether you’re explaining a product, service, or process, Cooler Media transforms your ideas into a visual masterpiece that both informs and inspires.

Having an explanimation made comes with several benefits: it turns complex information into clear visuals and can explain in just a few minutes what might otherwise require pages of text or a lengthy manual. Movement, engaging visuals, and storytelling capture attention far more effectively than static content.

Based on your goals and preferences, we’ll create a unique animation tailored to you and your business.

No matter who you want to reach, an explanimation video is always the right move. Interested in having your own explanimation made? Contact us for free advice and a custom quote!

Animations we're proud of

Yenlo
Yenlo as a Service

Breast Care Foundation
Symptoms of breast cancer

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

CMNTY
Brand animation CMNTY

Hollandia
Safety campaign

Check out our portfolio

Animations we're proud of

Yenlo
Yenlo as a Service

Breast Care Foundation
Symptoms of breast cancer

The Protein Brewery
What is Fermotein®?

DBG BioEnergy
Enzyme technology

CMNTY
Brand animation CMNTY

Hollandia
Safety campaign

Check out our portfolio

Custom or Standard animation?

Do you need a fully customized animation where you have complete control over every detail? Or are you looking for an affordable, fast solution to bring your project to life? Whatever your needs, we offer the perfect animation solution to match your budget and goals!

Custom Animations

Our fully customized animations give you complete control over every element—from design and sound to voice-over. Each animation we produce is one-of-a-kind and seamlessly aligned with your brand identity. Additionally, all design files are yours to keep, providing lasting value and strengthening your brand assets.

Learn more about custom animations

Standard (pre-designed) animations

Our high-quality animations come in five distinct design styles, each carefully crafted and exclusive to Cooler Media clients. These animations offer an affordable solution with a fast turnaround time. Plus, every animation is customized to seamlessly match your brand’s colors, logo, and fonts, ensuring a professional and cohesive look.

Learn more about our standard styles

Why choose
Cooler Media?

We work with a clear, proven strategy to achieve the best results
Top-quality audio and video production for every budget
Over 3,000 unique explainer videos delivered in 13+ years of hard work
Free, expert advice for every service
Fast delivery to meet your deadlines
No surprises – always a fixed price for every project
Consistently rated 9+ by our clients

Consistently rated 9+ by our clients

Our animation production process

Concept Development & Script

The first step in our process is creating the general concept and script for your animation. Once you’ve chosen your preferred animation style, we schedule a ‘Magic Meeting’. During this collaborative session, you share everything about your product, service, or idea, and we bring your concept to life.

Together, we develop a clear and compelling script with tailored voice-over lines, perfectly aligned with your goals, preferences, and budget. By the end of the meeting, you’ll have a first glimpse of your animation through a visualized storyboard of the initial scenes.

Storyboard & Visual Design

In this step, we create the initial storyboard sketches and draft the accompanying voice-over lines. These elements are then developed into final designs, including characters, symbols, and icons. We present this work to you as a ‘Visual Design’.

This document showcases every shot, its corresponding lines, and a visual explanation, giving you a clear preview of the animation’s final look. You’ll have the opportunity to provide feedback, and once approved, we move forward to the actual production phase.

Bringing Your Animation to Life

Now it’s time for your animation to come alive! A few days after you approve the Visual Design, we’ll deliver the first version of the animation. This initial version includes the voice-over but excludes sound effects.

After reviewing your feedback, we’ll refine the animation and add dynamic sound effects to create the final version. Once you approve this polished version, we’ll move forward to complete the production process.

Perfecting the Sound Design

Great sound is what truly brings your animation to life. With over 15 years of experience, our sound designer ensures your video has the ultimate tone of voice, perfectly tailored to your organization.

Crystal-clear voice-over: Professional post-production for impeccable voice quality.
Custom music and sound: Choose from various styles, or let us create music that perfectly matches your animation.
Seamless integration: Every sound effect and music choice enhances the emotion and impact of your video.

Maximizing your animation’s impact

Once your animation is complete, there’s no need to repeatedly explain your product, idea, or service - it’s all done for you! But are you making the most of your animation? Are you only reaching your current network, or are you extending your message to potential clients?

In this final step of the production process, we help you elevate your animation to the next level. With our video marketing service, we ensure your animation is effectively distributed across the internet. By combining tried-and-true techniques with innovative strategies, we enhance your brand awareness and accelerate business growth.

What is an explanimation?

An explanimation is a short animated video that clearly explains a complex topic. It’s a visual and engaging way to deliver information to your audience. Explanimations are the perfect choice for explaining products, processes, or services — often accompanied by a voice-over for added clarity. They’re ideal for breaking down complex subjects in a clear and appealing way.

Frequently asked questions about explanimations

What are the costs of an explanimation?

The average cost of producing an explanimation ranges between €5,000 and €10,000, depending on your preferences, goals, and the style you choose. For example, are you looking for a sleek, business-style animation with symbols only, or do you prefer a character-driven explanimation?

To ensure there are no surprises down the line, we offer a fixed price for our standard package, with clear, set rates for additional options. Some of these options include:

Characters or no characters
Choosing from one of our existing styles or creating a custom-made style
Length of the explanimation
Subtitles included or not

Curious about our pricing, production process, or looking for a fitting example? Feel free to get in touch with one of our explainer experts — no strings attached!

What is the ideal length of an explanimation video?

Research from Wistia shows that the longer your video is, the more viewers drop off — in fact, 20% of your audience stops watching within the first 10 seconds! That’s why we always recommend keeping your explanimation under 75 seconds.

Planning to use your explanimation as a YouTube ad? In that case, we advise keeping it between 6 and 15 seconds for maximum impact.

What is the average production time of an explanimation?

At explanimation company Cooler Media, we specialize in producing explanimations — and over the years, we’ve developed an efficient production process. After the initial meeting, we create a clear timeline: when you’ll receive the first version, when we expect your feedback, and when we’ll deliver the final explanimation.

Our typical turnaround times are as follows:

Infographic (motion graphic) explanimation: 2–6 weeks
Standard explanimation: 2–4 weeks
Custom-made explanimation: 4–6 weeks

Can I provide my own storyboard and voice-over text for the explanimation video?

Explanimations are our specialty. Our copywriter crafts hundreds of scripts each year, and our designer creates new storyboards daily. Thanks to this experience, we know exactly how to visualize your message in the most effective way.

To ensure the best quality, we handle the entire production process in-house — from start to finish. Already have a script or storyboard? Feel free to share it with us for inspiration!

What files should I provide before the animation starts?

Before we can start animating your video, we’ll need a few things from you, such as:

Your organization’s style guide (if available)
The correct color codes
Design materials from previous projects
Logos in vector format (such as Illustrator files)

What are the benefits of an explanimation?

An explanimation video offers many advantages — especially when you want to convey a complex topic clearly and quickly. It turns complicated topics into something visual and easy to understand. By combining animation, voice-over, and storytelling, an explanimation makes complex content accessible to everyone.

Since people tend to have short attention spans, an explanimation is the perfect way to explain difficult subjects in a fast and engaging manner. A strong explanimation keeps viewers hooked through powerful visuals and clear storytelling. Plus, visuals are far more memorable than text, making a lasting impression.

You can have your explanimation fully tailored to your brand’s visual identity, strengthening your overall branding. And it’s highly versatile — perfect for your website, social media, or even during presentations.

What makes a good explanimation?

There’s no strict checklist that an explanimation must follow, but there are a few key elements that make it effective.

Make sure your message is clear, simple, and concise — and above all, understandable for your target audience. A strong structure is essential, with visuals that support and enhance the core message.

The style, animation, and tone of voice should align with both your audience and your brand identity — whether that’s informative, serious, or light and humorous.

What other services does Cooler Media offer?

Our expertise goes beyond creating animations and capturing high-quality video. We work with you to shape the right message, develop a distribution strategy, and ensure flawless design that fits seamlessly with your brand identity.

Our services span five core areas of expertise: