CREATING AN EXPLAINER VIDEO.

Corporate Video laten maken

An explainer video is an ideal way to get your message to your target public in a quick and most importantly, visual, manner. In a short, clear, and snappy movie clip we from Cooler Media can translate your corporate message to the screen. By applying a combination of images, audio, text, and even animation we allow the audience to experience your organization and taste its atmosphere.

Want to know more? Let us advise you on the possibilities and the costs without committing to anything!

Animatie laten maken

WHY USE AN
EXPLAINER VIDEO?

Our work.

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Avans

Core values and courses of the International Business program translated into a clear explanatory corporate film.

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CTOUCH

With this professional commercial CTOUCH shares its core values of Innovation, Learning, and Continues Improvement.

Intermodal Telematics (IMT)

This corporate video explains how the latest IMT solution CLT20-ex terminal works and what it can be used for.

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Smartwares Group

Smartwares Group used film to promote their event. The complete experience is recorded to show the highlights of that day.

Sophos

The highlights and interesting people at the Sophos Event were captured in a professional after movie.

Valkenpower

The combination of film and animation emphasizes the important elements in the video.

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Check the reviews

Video Agency Cooler Media

SHOWREEL

Why choose Cooler?

The result is key, that is why we work with a clear strategy
For every budget we offer the highest quality in audio and video
More than 1500 unique explainer videos in 9 years of hard work
Free advise for every service
We deliver fast
No surprises, always a fixed price for every service
Clients review us with a steady 9+

Client review

EXPLAINER VIDEO PRODUCTION PROCESS

Uitlegfilm laten maken - Concept

Script

You have the knowledge, we write the script. To convey your idea, we need to understand it. Therefore we schedule a meeting to ask you what exactly it is you want to communicate, who your audience is, what kind of experience you wish to provide to the audience, and much more. All of these elements and the storyline will be incorporated into the script.

Production

Once you are completely satisfied with the script, we start shooting! Our three-headed camera crew will travel to the desired location and spend the whole day filming every shot necessary to convey your unique message.

Uitlegfilm laten maken - Productie

Uitlegfilm laten maken - Post Productie

Post-Production

Having all the necessary visual material we can start transforming the shots into a proper explainer video. In this phase of the process, we use professional techniques such as color correction and supplementing the visuals with interesting sound effects and music. This will ensure that your explainer video will have a movie-like effect. All this and more will guarantee that the video can perfectly address your target audience with the right message.

Distribution

The explainer video is complete. However, it has not yet reached your target audience. With our extensive experience in video marketing, we can help you with this as well. With our scientifically tested techniques, we can ascertain that your newly developed film is widely distributed. To the right people. This will boost your website views and brand awareness. Would you like us to make you an explainer video? Give us a call or click on the button below!

Uitlegfilm laten maken - Verspreiding

Frequently Asked Questions.

What are the benefits of an explainer video?

Excellent question. Though the question is really what the reason would be to want to communicate visually. The answer is easier than expected. Our brains are wired to process and remember audiovisual information a lot better than messages communicated through text. In other words, your message is understood and remembered better when it is conveyed through an animation or explainer video. Simply because it is an extremely good idea. Human interpretation works best when presented with visual material. Your message is not only understood better but also remembered longer. Need more proof? Read the following:

66% of the consumers prefers to learn about a product or service via an explainer video rather than reading about it in plain text.
Even 87% of the video marketers in 2020 say that video is the reason for increased traffic to their websites.
97% of the marketers are convinced that an explainer video helped their audience understand a product or service.
Furthermore, 85% of the consumers says that they are more likely to purchase a product or service after seeing an explainer video.

What are the costs of an explainer video?

In essence, the answer to the question is that it depends. Namely on the following factors:

The size of the crew. Are you contempt with a one-headed crew? Or do you prefer a whole team?
The length of the film. The longer your film will be, the more footage is necessary.
Whether or not you want to add drone footage.
If the production includes animations or other design work.
Whether or not you wish to receive an additional video strategy plan.

To address these issues and to offer our clients the best of the best, Cooler Media presents the client with a choice of varying packages with a fixed price. You obviously would like to hear a number. No problem! Contact us and within 5 minutes you will receive a fit price. And if you would like to know more about what type of explainer video would fit your budget, preferences, and, needs; that’s possible too! One of our experts will happily advise you. No strings attached.

What is the average production time?

The production time needed to produce an explainer video varies. We usually maintain the following production periods:

Standard: 5 days
Customized: 10 days

Do you need your video(s) sooner? No problem! Our efficient production process allows us to deliver faster. However, the client must be willing to act quickly as well. Of course, this requires very structured scheduling of the production period.

What is the ideal length of an explainer video?

There is no such thing as the ideal length of a video. It depends on what goals you have, the message you're spreading, your audience, and which channel will be used for the distribution. If you could provide us with this information, our experts can give you some custom advice on what length would be most effective. Mostly, we advise 60 to 75 seconds for social videos, Instream-ads, and website videos. Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

What documents do I need to supply beforehand?

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

Your organisation's style guide (in case it is available)
Logos in vector-based files or Adobe Illustrator files
Colour codes
The tone of voice description (in case there is one)
Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

What does the video marketing option offer?

A successful animation production process always ends with an effective distribution of your animation. Otherwise, all the work would be all for nothing, right? Our video marketing service helps you to achieve your video goals. All the reasons for producing your explainer video will be transformed into clear and measurable goals. In addition, we make a QuickScan of your current video marketing efforts and how you can optimize these tactics. Together we will make sure your explainer video reaches the right audience, at the right time, at the right place. Want to know more? Our video marketing experts love to have a chat with you!

What are the most common channels to distribute an explainer video?

To choose the right channel, you have to know your audience. Luckily, the online world offers endless possibilities to share video content. Think of:

The Google Search Network
The Google Display Network
Bing Ads
Facebook
YouTube
Instagram
LinkedIn
Twitter
Vimeo
Reddit
Your own website
...and many, many more options!

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

HAVE AN EXPLAINER VIDEO MADE.

Fill in the form and we will get back to you within about an hour. Or give us a call: (+31) 76 886 7790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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