Wat is een bedrijfsfilm?

Een bedrijfsfilm is een zakelijke video, waarvan het meest voor de hand liggende onderwerp in zo'n video het communiceren of introduceren van een bedrijf is. Toch is er een enorm breed scala aan bedrijfsfilms die diverse onderwerpen omvatten en voor andere doeleinden worden ingezet. Denk ook aan een recruitmentvideo, een aftermovie of een productfilm.

Wat is een business video?

Een business video of bedrijfsvideo is een communicatiemiddel dat door organisaties wordt ingezet om vaak hun kernwaarden, missie, visie, geschiedenis en/of producten of diensten uit te leggen. Een samenvatting van de belangrijkste kenmerken van je bedrijf. Business video's lopen vaak uiteen betreft het onderwerp. Bedrijven beperken zich lang niet altijd meer tot het slechts introduceren van hun missie en visie, maar zetten het ook in om hun kennis te delen door bijvoorbeeld tutorials of casestudies. Of om nieuw talent te werven met behulp van recruitment video's. En niet te missen, als reclame in de vorm van zoal online ads.

Wat is een corporate video?

Een corporate video, ook wel bedrijfsvideo, is een communicatiemiddel dat bedrijven vaak inzetten om informatie over zichzelf te verstrekken. Denk aan het uitlichten van je missie, visie, kernwaarden, producten, geschiedenis en nog veel meer. Corporate video's zijn ideaal om te benadrukken wat je bedrijf uniek maakt, wat je onderscheidt van de concurrentie en welke kennis je in huis hebt. Ze komen en gaan in allerlei varianten en voor verschillende doeleinden. Denk aan recruitment, promotie of interne communicatie.

Bedrijfsfilm laten maken, wat zijn de kosten?

Wanneer je een professionele bedrijfsfilm wilt laten maken, dan hangen hier natuurlijk ook kosten aan. Bij Cooler Media hebben we een standaardpakket voor een vast tarief, zodat je niet voor verrassingen komt te staan. Toch kan een bedrijfsvideo laten maken nog variërende kosten met zich meebrengen, zoals: wel of geen dronebeelden, de grootte van de filmcrew, verwerking van animatie in je bedrijfsfilm, in- of exclusief video marketing. Weten welk pakket het best bij jou en jouw budget past? Neem contact op met onze expert en zij vertellen je precies wat je kunt verwachten voor bedrijfsfilm kosten.

Corporate film production

We explain complex matters in powerful corporate videos that everyone understands.

Request quote Our work

Capture your brand story

They say a picture is worth a thousand words, but a video speaks volumes. A corporate film is a versatile tool that can help you achieve a wide range of objectives. It provides viewers with an immersive glimpse into your organization, showcases your brand’s strengths, delivers important messages, and persuades your target audience.

At Cooler Media, we specialize in creating professional corporate films that captivate and connect. We understand the importance of visual storytelling and the impact it can have on your brand. With stunning visuals, compelling narratives, and expert production, we bring your brand story to life, leaving a lasting impression on your viewers.

Ready to explore the possibilities of a corporate film? Contact us today and let’s turn your vision into a powerful visual experience.

Videos we're proud of

Yenlo
Testimonial for the collaboration with Gebrüder Weiss

GoodLife Foods
Corporate film for investors and partners.

SANS
Mixed media promotional video about the SANS courses.

Portfolio

Videos we're proud of

Yenlo
Testimonial for the collaboration with Gebrüder Weiss

GoodLife Foods
Corporate film for investors and partners.

SANS
Mixed media promotional video about the SANS courses.

Portfolio

Consistently rated 9+ by our clients

The video production process

What is the core of your message?

No matter what type of video you choose, our production process always starts with a ‘Magic Meeting.’ During this strategic session, we’ll dive into everything about your company, your products or services, and, of course, your objectives. Together, we’ll define what you want to communicate and translate it into a clear and impactful message—that’s our expertise!

Already know exactly what type of video you want to create? Great! We’ll get started right away with the script or storyboard. Not sure yet? No problem—we’ll work with you to develop a video content strategy. Either way, you’ll leave with a concrete plan in hand.

Our professionals get to work for you

This stage of the production process depends entirely on the type of video we’re creating for you. If you’ve chosen an animation, we’ll start with the visual design. Only when you’re completely satisfied with the script and the chosen style will we move on to the animation phase.

If we’re producing a live-action or mixed media video, we’ll schedule one or more filming days. On these days, a professional film crew will arrive with cameras and other equipment to capture all the footage needed for your video.

For every production, you’ll receive a detailed project plan in advance. This ensures a streamlined production process and guarantees we meet every deadline.

We fine-tune everything to perfection

During post-production, we focus on perfecting your video. For animations, this involves sound design—adding music and sound effects to bring your animation to life.

For film productions, we carefully select the best footage and edit it into a professional corporate video, product video, recruitment film, or any other type of video you need. We apply color correction and work with a professional sound designer to ensure the perfect voice-over, background sounds, and music.

If you’ve chosen mixed media, we’ll integrate the animations into the live-action footage during the post-production phase.

How do we ensure your audience sees your video?

Your video is ready! When you’ve invested in creating a video, you naturally want it to reach your audience. We can help by distributing your video through the right channels. Whether you’re looking to attract new customers or drive more traffic to your website, our video marketing service ensures your story gets shared, helping you achieve your goals.

Curious about the possibilities? Contact our video consultants for free, no-obligation advice.

Why create a corporate video?

You’ve probably noticed that the use of video is growing rapidly. Video content now accounts for more than 70% of online traffic. We watch videos everywhere: on the train, during breaks, on the couch, or before going to sleep. Don’t miss the opportunity to leverage the power of video! Instead of dull reports and presentations, consider an eye-catching corporate video.

It’s crucial that your corporate video aligns with your style and target audience. That’s why we offer a wide range of video options. Our team of experts is here to provide you with personalized advice and guidance.

Embrace the potential of video and let us help you create a captivating corporate video that resonates with your audience. Together, we can bring your brand to life and leave a lasting impression.

Why choose
Cooler Media?

We work with a clear, proven strategy to achieve the best results
Top-quality audio and video production for every budget
Over 3,000 unique explainer videos delivered in 13+ years of hard work
Free, expert advice for every service
Fast delivery to meet your deadlines
No surprises – always a fixed price for every project
Consistently rated 9+ by our clients

Frequently asked questions

Why should I make a corporate video?

Simply because it is an extremely good idea. Human interpretation is most effective when presented with visual material. Your message is not only better understood but also remembered longer. Need more proof? Read on:

After seeing a corporate film, consumers can relate to your product or service a lot better. Earlier cases show that showing a corporate film can increase sales by 144%.
43% of consumers say they would like to see organisations present films a lot more often.
In the present day and time, ease and comfort are increasingly important. In that light, a corporate film is an ideal medium to present your product or service in a quick and straightforward way (Video my Business, 2015).
Companies publish an average of 18 videos a month (Hubspot, 2017).
99% of companies already use video and are planning to continue this trend (Wyzowl, 2017).

What is the ideal length of a corporate video?

56% of videos produced today are (on average) shorter than 2 minutes. Research even shows that videos longer than 90 seconds have a retention rate of just 53%. This is why we at Cooler Media advise all our clients to stay under the 75-sec mark. This way, you can easily maintain your audience’s attention and have plenty of time to present your organization in a positive light.

Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

What are the costs of making a corporate film?

Naturally, costs vary per product and studio. To ensure transparency and avoid surprises with post-production costs, we at Cooler Media maintain fixed prices.

Smart Film: Our simplest option. A single-person crew will capture your message on film.
Professional Corporate Video: This package involves an entire team, resulting in higher costs compared to the Smart Film, but with enhanced production value.
Commercial: Our most luxurious and extensive package, guaranteeing the highest possible quality. An entire team will capture your message during planned production days, ensuring a unique and impactful portrayal.

Curious about the exact costs and which package best suits your preferences and budget? Give us a call! One of our professionals will provide you with advice, free of charge and without any commitments.

What is a corporate film’s production time?

Unsurprisingly, this depends on the complexity of the package you chose.

Smart film: 2 days
Professional Corporate video: 5 days
Commercial: 10 days

During our initial intake meeting, we will schedule the production timeline. Together, we’ll agree on a date to present the first version of your explainer video. This allows you to provide feedback, which we’ll use to refine and perfect the final version to meet your every need. Want to know more about our production process? Contact us!

Can I deliver the storyboard and voice-over script?

If you already have a storyboard or voice-over script, we will use it as inspiration. However, with our years of experience and commitment to delivering the highest quality product, we will design the animation from start to finish. Our extensive experience ensures that we can convey your message in the most effective way possible! If you want to know how we do this, read our Case Study of Yenlo as a service.

Which documents do I need to supply beforehand?

If you want us to produce your corporate video, we need some information from you as well! This will ensure that the corporate video will fit perfectly in your corporate style.