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Have a business video made.

Animatie live video

At Cooler Media, we have been making complex matters comprehensible through clear explanation videos for over ten years. If you choose to have a business film or animation made, you can use it for both internal and external purposes. Many of our videos are mainly used to explain intangible services, concepts, or ideas shortly and powerfully.

You can have a business video made in different styles. This way, the video always matches your company and target audience. Our explanation experts advise you completely free of charge on which form fits your message and budget.

Animatie laten maken

WHY USE AN
EXPLANIMATION?

Business video laten maken - Target

Target

Target your video strategically and reach the right audience.

Communicate

Explain your message clearly within 1 minute to your audience.

Business video laten maken - Resultaat

Results

Reach maximum results and ensure your investment pays off.

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Our work.

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CBL

Representing the interests of Dutch supermarkets and food service companies.

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FNV

FNV is working with local partners to improve the working conditions worldwide

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Sans

Communicating the Sans OnDemand App with hints of impressive 3D.

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Ridder Hortos

Ridder HortOS offers large-scale horticultural businesses a data platform to work together on common goals.

Valkenpower

The combination of film and animation emphasizes the important elements in the video.

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CTOUCH

With this professional commercial, CTOUCH shares its core values of Innovation, Learning, and Continues Improvement.

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Rated best by our clients.

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9+

Check our reviews

Client experience | Royal Cosun

For Royal Cosun we’ve produced several animations and corporate films for both internal and external communication. Learn how they’ve experienced our collaboration for one of these productions.

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Our production process.

Animatie laten maken - Concept

CONCEPT & SCRIPT

The first step of the process is developing the general concept and script of the animation. Once you have chosen the style of animation you wish to go ahead with, we plan a ‘Magic Meeting’. During this meeting, you tell us everything about your service, product, or idea and we translate that concept onto the screen. Together we develop a concrete script with voice-over lines. Of course, all this is based on your needs, preferences, and budget. Furthermore, this meeting will end when we have created a portrayal of the first shots of the animation in the form of a storyboard.

STORYBOARD & VISUAL DESIGN

During this step of the process, we flesh out the first sketches of the storyboard and the complementary lines. Everything will be transformed into final designs and text for the characters, symbols, or icons. Using what is essentially a comic, though we call it a ‘Visual Design’, we present our work to you. In this Visual Design, we portray every shot with its lines and an explanation of the visual. This ensures that you know exactly what the animation will end up looking like, allowing you to give feedback. With your consent, we begin with the actual production process.

Aniamtie laten maken - Visual design

Aniamtie laten maken - Productie

PRODUCTION

Now your animation will come to life! A couple of days after you approve the ‘Visual Design’ we will send you the first version of the animation. This version will already be enhanced with the voice actor’s lines but not yet with sound effects. After we have received your feedback we will produce a definitive version. Naturally, this version will include exciting sound effects. With your blessing on that version, we will proceed to round off production.

DISTRIBUTION

Once we have developed your animation, you will no longer have to repeatedly explain your product, idea, or service. We have provided you with a clear and powerful way of doing so! But do you know how you will use your animation? Do you only reach your network or can you now get your message to prospective clients? In the last step of the production period, we will help you with this! With our Video Marketing package, we distribute your animation across the internet. We not only use familiar and proven techniques (SEO/SEA) but also less widespread methods (Magic) to promote your brand awareness and turnover.

Aniamtie laten maken - Verspreiding

Let’s get started.

Create your animation and get a quote, just for you.

Standard animation

Every animation will be made for a fixed price and includes everything you need:

Script en storyboard session (4 hours)
Experienced copywriter
Voice actor
Video in your language of choice
Professional sound design
Music of your choice
3 rounds of feedback: script, design, animation
Design based on icons and symbols (infographic)
Lots of love and dedication from our team

Customize

What matters to you?You can choose between a standard or custom animation. Do you want one of our standard design styles? Then tick the first option. Do you want some extras? Then tick all the options that suit your needs.
Don't know what to choose? Just fill in your contact information and we will call you as soon as possible.
- Standard design without extras
- Custom design
- Use of characters
- Use of design in other media
- Extra video in another language
- Subtitles in same language
- Subtitles in different language
- Additional infographic
Video StrategyDo you want to use your animation in an ad campaign? Then we take into account the surrender of certain rights and broadcast costs. Choose below whether you want to distribute you video online or on television.
- Video Strategy Plan
- Video Marketing
- Television campaign
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Frequently Asked Questions.

Why create a business animation?

Excellent question. Though the question is really what the reason would be to want to communicate visually. The answer is easier than expected. Our brains are wired to process and remember audiovisual information a lot better than messages communicated through text. In other words, your message is understood and remembered better when it is conveyed through animation or video.

What is the ideal length of a business animation?

In essence, this depends on where you want to place the video. Do you want to distribute it through YouTube or be shown during a corporate presentation? YouTube ads are mostly of shorter duration than an explainimation used to explain a process.

The ideal length of YouTube videos:

Bumper adds: 6 seconds
TrueView adds: 15 seconds

Our general advice to our clients is to not choose an animation longer than 75 seconds. The most important factor is to capture and keep the attention of the viewer for the first 10 seconds. This determines whether the viewer will finish watching.

What documents do I need to supply beforehand?

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:

Your organisation’s style guide (in case it is available)
Logos in vector-based files or Adobe Illustrator files
Colour codes
The tone of voice description (in case there is one)
Design work from previous assignments

It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

What is a business animation’s average production time?

The production time needed to produce an animation varies. We usually maintain the following production periods:

Standard: 5 days
Customized: 10 days

Do you need your business animation sooner? No problem! Our efficient production process allows us to deliver the animation quicker. However, the client must be willing to act quickly as well. Of course, this requires very structured scheduling of the production period.

How much does producing an animation cost?

In essence, the answer to the question depends on the following factors:

Who produces the animation? Large and popular animation studios tend to charge higher prices than smaller studios. An underlying reason is that these organisations offer higher-quality products.
What type of animation do you want to have developed? The length of animation can vary from a bumper animation lasting 6 seconds or one that explains your idea, product, or service lasting around 75 seconds. Naturally, shorter animations cost less than longer ones.
Would you like characters in your animation? Adding characters costs a lot of time, and time is money. On the other hand, this allows you to more easily convey humour and emotion. This may make the extra cost worth it.

What other services does Cooler Media offer?

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

Video Strategy
Explanimations
Explainer Videos
Infographics
Interactive Design

Let us create a b2b video?

Fill in the form and we will get back to you within an hour.

Or just give us a call +31 (0)76-8867790

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COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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© 2011-2022 Cooler Media. Reviewed by clients with a 9.4/10 based on 200+ reviews

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