Custom animation

Unique style, maximum impact.

By choosing a custom animation, you’re enhancing your corporate identity and gaining complete control over its look and feel. This means top-notch quality, a unique style, and a video that truly stands out! Here are some other perks:

A distinctive voice-over actor whose voice isn’t heard everywhere
An illustration style that perfectly matches your brand
Detailed animations with magnificent movements
Impressive background music and sound design
Ownership of the custom designs to use however you like

Ready to shine? Learn more about our custom animation process and check out some examples on this page. Our video experts are here to advise you with no obligation. Let’s discover what fits your concept and needs best. We’ll make it happen.

Help me choose Examples

Consistently rated 9+ by our clients

Cooler custom animations

Maatwerk animatie

Mixed media

What are the benefits of custom animations?

A unique voice actor that you won’t hear everywhere
An illustration style that seamlessly aligns with your brand identity
Plenty of detail and captivating movements in the animation

A wide selection of music and unique sound design options
The custom designs become your exclusive property and can be utilized across various platforms
The developed style remains exclusive to your production an is never reused in our other projects

Our animation production process

Concept Development & Script

The first step in our process is creating the general concept and script for your animation. Once you’ve chosen your preferred animation style, we schedule a ‘Magic Meeting’. During this collaborative session, you share everything about your product, service, or idea, and we bring your concept to life.

Together, we develop a clear and compelling script with tailored voice-over lines, perfectly aligned with your goals, preferences, and budget. By the end of the meeting, you’ll have a first glimpse of your animation through a visualized storyboard of the initial scenes.

Storyboard & Visual Design

In this step, we create the initial storyboard sketches and draft the accompanying voice-over lines. These elements are then developed into final designs, including characters, symbols, and icons. We present this work to you as a ‘Visual Design’.

This document showcases every shot, its corresponding lines, and a visual explanation, giving you a clear preview of the animation’s final look. You’ll have the opportunity to provide feedback, and once approved, we move forward to the actual production phase.

Bringing Your Animation to Life

Now it’s time for your animation to come alive! A few days after you approve the Visual Design, we’ll deliver the first version of the animation. This initial version includes the voice-over but excludes sound effects.

After reviewing your feedback, we’ll refine the animation and add dynamic sound effects to create the final version. Once you approve this polished version, we’ll move forward to complete the production process.

Perfecting the Sound Design

Great sound is what truly brings your animation to life. With over 15 years of experience, our sound designer ensures your video has the ultimate tone of voice, perfectly tailored to your organization.

Crystal-clear voice-over: Professional post-production for impeccable voice quality.
Custom music and sound: Choose from various styles, or let us create music that perfectly matches your animation.
Seamless integration: Every sound effect and music choice enhances the emotion and impact of your video.

Maximizing your animation’s impact

Once your animation is complete, there’s no need to repeatedly explain your product, idea, or service - it’s all done for you! But are you making the most of your animation? Are you only reaching your current network, or are you extending your message to potential clients?

In this final step of the production process, we help you elevate your animation to the next level. With our video marketing service, we ensure your animation is effectively distributed across the internet. By combining tried-and-true techniques with innovative strategies, we enhance your brand awareness and accelerate business growth.

Why choose
Cooler Media?

We work with a clear, proven strategy to achieve the best results
Top-quality audio and video production for every budget
Over 3,000 unique explainer videos delivered in 13+ years of hard work
Free, expert advice for every service
Fast delivery to meet your deadlines
No surprises – always a fixed price for every project
Consistently rated 9+ by our clients

Frequently asked questions

What is the difference between a Standard Animation and a Custom Animation?

If you choose a Standard Animation, you can select from our five fixed animation styles. This option does not include a personal style proposal. However, corporate identity elements, such as your logo and brand colors, can still be incorporated.

If you opt for a Custom Animation, we can bring your custom vision to life! You’ll be able to choose from various style proposals designed specifically to meet your preferences. We can also integrate more of your corporate identity into the animation, including the development of custom characters.

What are the options for a Custom Animation?

With a custom animation, you can go as crazy as you like! Everything can be tailored to your exact specifications. The options we offer include:

A unique design
Multiple style proposals
Customized characters
Plenty of choices for the voice-over
Multiple feedback rounds

What does a Custom Animation cost?

Since it is custom, the price is too. We start with a fixed price. Some extra options influence the price, such as:

The length of your animation
Whether or not you want to make use of the video marketing option
Whether you want to combine it with live-action footage or not
Whether it is an urgent project or not

Contact us for price ranges specifically for your project!

What is the ideal length of a Custom Animation?

There is no such thing as the ideal length of an animation. It depends on your goals, the message you’re spreading, your audience, and which channel will be used for the distribution. If you could provide us with this information, our experts can give you some custom advice on what length would be most effective. Usually, we recommend 60 to 75 seconds for social videos, Instream-ads, and website videos.

Want to know what is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached!

What documents do I need to supply beforehand?

Previous film material or design work is always helpful for us to gain inspiration, even though we will create a unique production for you. It’s beneficial to receive the following from our clients:

Your organization’s style guide (in case it is available)
Logos in vector-based files or Adobe Illustrator files
Color codes
Description of the tone of voice (in case there is one)
Design work from previous assignments

It’s okay if you cannot provide us with all these documents. That’s what the Magic Meeting is for after all. We help you determine the tone of voice, style, and message of your animation.

Can my Custom Animation be delivered urgently?

Yes, that’s possible! If it fits into our schedule and you can make quick decisions, we can create a structured plan to accommodate your urgent project. However, please note that additional costs will apply for urgent work.

What does the video marketing option offer?

A successful animation production process always ends with an effective distribution of your animation. Otherwise, the work would be all for nothing, right?

Our video marketing service helps you to achieve your video goals. All the reasons for producing your explainer video will be transformed into clear and measurable goals.

In addition, we make a QuickScan of your current video marketing efforts and how you can optimize these tactics. Together we will make sure your animation reaches the right audience, at the right place, at the right time. Want to know more? Our video marketing experts would love to have a chat with you!

What other services does Cooler Media offer?

Our expertise goes further than making animations and shooting good film material. We think about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise: