YouTube advertising.

Did you know that about 300 hours of video content is uploaded to YouTube every hour? Because of this, it is becoming more and more difficult to stand out with your video. By advertising on YouTube, your target group can be specifically reached. In addition, all the results of your YouTube campaign are measurable. This way, we know exactly what works and what doesn’t.

With our methods, we attain a maximal effect with the video we made for you. In other words, our video marketing techniques will ensure that your investment pays off. Do you want to know more about YouTube Ads? Read on quickly or get in touch with our video strategist for free advice and answers to all your questions about YouTube advertising.

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WHY VIDEO
MARKETING?

Client experience | Royal Cosun

For Royal Cosun we’ve produced several animations and corporate films for both internal and external communication. Learn how they’ve experienced our collaboration for one of these productions.

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THE YOUTUBE ADVERTISING PROCES.

Determining goals

During a 2-hour strategy session, we will discuss the goals you aim to achieve with the video campaign. We work with Google’s See-Think-Do-Care model and draw up Key Performance Indicators (KPIs) for each phase in the short and long term. Based on the set goals, we write a video strategy plan.

Setting up the campaign

We make sure everything is ready to go. The first step is to create a YouTube channel and upload all your videos. Already have a YouTube channel? Then we will optimize this and all the necessary videos! We then translate the video strategy into an online campaign with YouTube Ads.

Distribution

Ready for take-off! We’ve put everything into motion. Now we will guide your target audience through each phase of the See-Think-Do-Care model. When necessary, we optimize the YouTube advertising campaign to reach the best result possible

Remarketing

During the Think-phase and Do-phase of the process, we use your audience’s interests to employ specific content through remarketing. Consequently, your target audience will see your message at exactly the right time.

REPORTING & OPTIMIZING

Using a monthly infographic report we inform you about which of your aims have already been realized. As mentioned before, we formulate these goals using Key Performance Indicators. Using the reports and feedback we continuously optimize the YouTube Ads campaign for the best results!

Frequently asked questions.

What are the benefits of YouTube advertising?

YouTube is the second-largest search engine in the world, behind parent company Google. Because of this, YouTube is the best video channel for successful SEO. YouTube also makes it possible to keep track of viewers who have watched your video remarketing. This is ideal for showing specific YouTube advertisements to previous viewers.

Why start with YouTube advertising?

Video is one of the most powerful tools to reach your target audience. This is because people are audiovisual-oriented. YouTube is the largest online video platform for years now and many videos are uploaded every single second. By advertising on YouTube, you can target your video to the right audience, at the right time.

What does it cost to employ YouTube advertising?

At Cooler Media, we have fixed prices for each package. For managing and optimizing your campaign we charge a fixed monthly rate. This rate is an advertising budget that has been picked exclusively by you. In order to correctly estimate the total cost of your campaign, we need some extra information. Contact one of our experts and he or she can give you advice on the best package for your needs and provide a delineation of the rate. All this is provided without any obligations.

Can I also have a separate animation made?

At Cooler Media, you are in charge. Do you only want to make a separate animation to manage your video advertising yourself? That is also possible with us! When you have an animation made in addition to using our video marketing service, you are also completely free to choose whether you want to use the animation for your current video advertising. View our portfolio to get an impression of our animation work!

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise:

What is the average time to set up a Video Strategy Plan?

Your current video marketing commitment
The intended goals to be achieved
The size of the campaign to be set up
The amount of video content needed for an optimal strategy
Which channels are relevant to include in the plan
To what extent a target group and customer journey have been mapped out

Of course, we can shorten or extend the lead time in consultation thanks to our efficient production process. Structured planning is indispensable here. Do videos still need to be produced? No problem! Discuss it with one of our experts and they will give appropriate advice.

Interested in YouTube Ads?

Fill in the form and we will get back to you in about an hour.
Or just give us a call (+31) 76-8867790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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