Video Strategy Plan

We love it when a plan comes together! With the Video Strategy Plan we support your marketing activities by the use of video, based on concrete KPIs and your objectives. The developed strategy plan is the golden thread that runs through your communication strategy and is available for one or multiple years. In such way, you will be able to respond even better to the information needs of your target group at specific times. This allows you to always achieve optimal results!

The 3 phases of the Video Strategy Plan

Video Strategie Intake


The Video Strategy Plan consists of three phases. First of all, we kindly ask you to fill in our online intake. Providing us with this information will allow us to get more insights into your target group, your current activities and your goals.

Video Strategy Meeting

Once we have received your intake, we plan the Video Strategy Meeting. For this we create the Video Strategy Canvas to determine what we will discuss together. We also ask you everything regarding your current activities, strategy and video content.

Video Strategie Plan

Video Strategy Plan

After the meeting, we translate all obtained information into a comprehensive Video Strategy Plan. In this plan, we advise you with which message you can best reach your target group, when to do so and through which channels.

Do you want to get the most out of your video strategy in 2019?

Lukas van de Water | H2O Marine

25,000 views in a short time and relevant leads via YouTube. Thanks to the right video strategy, H2O Marine & Cooler Media achieved a great result together. Lukas van de Water (entrepreneur) explains why video can be so effective.

Which questions do we answer?

In relation to the content of your Video Strategy Plan

(please click on the steps)

Why do we use video?

Your strategy starts with determining your objective. What exactly do you want to achieve and how can video support this.

What can you achieve by using video?

In order to achieve your goal, we formulate the objective of the different phases of the Video Customer Journey. In this way, you always work towards your ultimate goal.

How do we communicate with your different target groups?

Every company has its own target group and even within one company there can be several target groups. In order to approach this target group(s) as effectively as possible, we formulate the characteristics of the target groups, the most important motives and through which channels they can best be reached.

What is the Video Journey of your customers and prospects?

Each target group has its own customer journey that can be traced. Together, we determine the phase in which the target groups are currently in, which channels we can use and which message we want to convey.

What are the objectives and effects per video?

In the Video Strategy Plan several videos will be advised to complete the customer journey of your target group. We create a Video Plan per video in which the goal and effects are lined out for you!

On the basis of which KPIs do we measure success?

Each phase of the Customer Journey has its own Key Performance Indicators, each of which is achieved in different ways. In the individual Video Plans, all KPIs are listed per phase.

Which channels and resources do we use to achieve our goals?

YouTube, Facebook, LinkedIn, Instagram, Snapchat and more. A wide range of online channels. But where is your target group currently active and at what stage is it situated?

Why should you use a Video Strategy Plan?

  • We help from A to Z; from strategy to production
  • Do no longer use separated videos
  • Your external colleague in the field of video
  • We are flexible and always think along with you
  • Customers rate us with a solid 9+

Frequently Asked Questions?

Why have a video strategy plan made?

You can of course choose to only have a video made. You can then promote this to your target group and you can achieve a lot of results. But it can be even better! When you start with the strategy, we go back to who your target group exactly is. How you can achieve this by using video and especially how you can do this together with your current communication strategy. This is how we set goals that we want to achieve within a year.

Can I still make a separate animation?

You can certainly still contact to us for a one-time video. However, in the Video Strategy Plan we link all different videos to each other and do recommend the use of different types of videos. With a variety of videos we guide you through the Customer Journey of your customer. For example, your customer may need 3 videos of 20 seconds instead of a 60 second video. That is why we always advise you to first look at what you want to achieve. Together we determine which videos fit best in this case.

What is the waiting period for a Video Strategy Plan?

As soon as the Video Strategy Meeting has been, we will work hard for you. We strive to send you a full and comprehensive plan within 3 weeks. We then discuss this via phone. Do you have any comments or do you miss aspects? Then we adapt it for you. In this way, we ensure that you have a Video Strategy Plan within one month that matches your expectations.

What information do you need for the Video Strategy Meeting?

Before we can start with the Video Strategy Meeting we ask you to fill in our online intake. In this intake we ask you the following:

  • What is your current video marketing situation?
  • Who is your target group?
  • Do you already use Google Analytics or Google Adwords?
  • What are the important events during the year?

Want to know more about the Video Strategy Plan?

video marketing consulent sabine

Sabine Snijders

Video Marketing Consultant