Corporate film production | Show ideas, product or brand

They trust us.

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PRODUCTION PPROCESS CORPORATE FILM.

Script

You have the idea, we write the script. In order to convey your idea, we need to understand it. Therefore we schedule a meeting to ask you what exactly it is you want to communicate, who your audience is, what kind of experience you wish to provide that audience and much more. All of these elements and the story line will be incorporated into the script.

PRODUCTION

Once you are completely satisfied with the script, we start shooting! Our three man camera crew will travel to the desired location and spend the whole day getting in every shot necessary to convey your unique message.

Post-Production

Having all the necessary visual material we can start transforming the shots into a proper explainer video. In this phase of the process we use professional techniques such as colour correction and supplementing the visuals with interesting sound effects and music. This will ensure that your explainer video will have a movie-like effect. All this and more will guarantee that the video can perfectly address your target audience with the right message.

DISTRIBUTION

The explainer video is complete. However, it has not yet reached your target audience. With our extensive experience in video marketing we can help you with this as well. With our scientifically tested techniques we can ascertain that your newly developed film is widely distributed. To the right people. Naturally, this will boost your website views and brand awareness.

FREQUENTLY ASKED QUESTIONS.

Why should I make a corporate film?

Simply because it is an extremely good idea. Human interpretation works best when presented with visual material. Your message is not only understood better, but also remembered longer. Need more proof, read the following:

After having seen a corporate film, consumers can relate to your product or service a lot better. Earlier cases show that showing a corporate film can increase sales by 144%.
43% of consumers say they would like to see organisations present films a lot more often.
In the present day and time, ease and comfort are increasingly important. In that light, a corporate film is an ideal medium to present your product or service quickly and in a straightforward manner (Video my Business, 2015).
Companies publish an average of 18 videos a month (Hubspot, 2017).
99% of companies already use videos and convey they are planning to continue this trend in 2017 (Wyzowl, 2017).

What is the ideal length of a corporate film?

56% of videos produced today are (on average) shorter than 2 minutes. Research even shows that videos longer than 90 seconds have a retention rate of a mere 53%. Which is why we at Cooler Media advise all our clients to stay beneath the 75 sec mark. In this case you can easily maintain your audience’s attention and have plenty of time to present your organisation in a positive light.

Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

What are the costs of making a corporate film?

Naturally this varies per product and studio. In order to ensure that you are not surprised by the cost post-production we at Cooler Media maintain fixed prices.

Smart Film: this is our most simple option. A one-man crew will capture your message on film.
Profession Corporate Video: to produce this package we employ an entire team. Consequently, this package will have higher costs than the smart film.
Commercial: this is our most luxurious and extensive package guaranteeing the highest possible quality. An entire team will capture your message on planned production days. We ensure that your message will be portrayed in a unique manner.

If you are curious to the exact cost and which package corresponds to your preferences and budget, please give us a call! One of our professionals will give you advice. Free of charge and without commitments.

What is a corporate film’s production time?

Unsurprisingly, this depends on the complexity of the package you chose.

Smart film: 2 days
Professional Corporate video: 5 days
Commercial: 10 days

During our first intake meeting we will schedule the production period. Together, we will agree on when the first version is to be presented to you. This gives you the chance to provide us with feedback. After which we will develop an improved version of the explainer video which meets your every need. Want to know more about our production process? Click here.

Can I supply the storyboard and voice-over text?

Have you produced a corporate film before? Send it to us, and we will use it for inspiration. However, in order to ensure our clients, you, with the highest quality possible within your budget we will always produce the entire product ourselves. From beginning to end. Want to know which exact steps we go through? Click here.

Which documents do I need to supply beforehand?

If you want us to produce your corporate video, we need some information from you as well! This will ensure that the explainer video will fit perfectly in your corporate style.

Your organisation’s style guide
Logos
Standard colour codes
Earlier design work

This information can either be sent to the project manager or to [email protected].

Want to make a corporate film?

Fill in the form and we will get back to you within about an hour.
Or give us a call: (+31) 76 886 7790

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

MAKING A CORPORATE FILM.