A picture is worth a thousand words. A video is worth even more. A corporate film can be used for attaining an enormous variety goals. It can help in giving the viewer am impression of your organisation, presenting your organisation’s best qualities, conveying important content or to convince your target audience of your idea, product, brand or service.
Want to know more about making a corporate clip? Contact us.
WANT TO KNOW MORE ABOUT A CORPORATE FILM?
There is a wide variety of ways a corporate film can be applied and used, both online and offline. Using the internet as a medium to distribute your corporate film can help consumers find your organization. Also, visual content is an excellent promotion tool on social media channels. This can help enormously in reaching your target audience. Not only that, if your film is shared frequently, your target audience can grow exponentially.
Even offline a corporate film can prove to be a very meaningful tool. For example, they can be used when giving a presentation about your organization, as promotion during conferences or even for internal use. In the latter case you can present your employees with your organisation’s qualities and values.
This is how we make your corporate film
You have the idea, we write the script. In order to convey your idea, we need to understand it. Therefore we schedule a meeting to ask you what exactly it is you want to communicate, who your audience is, what kind of experience you wish to provide that audience and much more. All of these elements and the story line will be incorporated into the script.
Once you are completely satisfied with the script, we start shooting! Our three man camera crew will travel to the desired location and spend the whole day getting in every shot necessary to convey your unique message.
Having all the necessary visual material we can start transforming the shots into a proper explainer video. In this phase of the process we use professional techniques such as colour correction and supplementing the visuals with interesting sound effects and music. This will ensure that your explainer video will have a movie-like effect. All this and more will guarantee that the video can perfectly address your target audience with the right message.
The explainer video is complete. However, it has not yet reached your target audience. With our extensive experience in video marketing we can help you with this as well. With our scientifically tested techniques we can ascertain that your newly developed film is widely distributed. To the right people. Naturally, this will boost your website views and brand awareness.
Why should I make a corporate film?
Simply because it is an extremely good idea. Human interpretation works best when presented with visual material. Your message is not only understood better, but also remembered longer. Need more proof, read the following:
What does it cost to produce a corporate film?
Naturally this varies per product and studio. In order to ensure that you are not surprised by the cost post-production we at Cooler Media maintain fixed prices.
If you are curious to the exact cost and which package corresponds to your preferences and budget, please give us a call! One of our professionals will give you advice. Free of charge and without commitments.
What is the ideal length of a corporate clip?
56% of videos produced today are (on average) shorter than 2 minutes. Research even shows that videos longer than 90 seconds have a retention rate of a mere 53%. Which is why we at Cooler Media advise all our clients to stay beneath the 75 sec mark. In this case you can easily maintain your audience’s attention and have plenty of time to present your organisation in a positive light.
Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!
What is a corporate film’s production time?
Unsurprisingly, this depends on the complexity of the package you chose.
During our first intake meeting we will schedule the production period. Together, we will agree on when the first version is to be presented to you. This gives you the chance to provide us with feedback. After which we will develop an improved version of the explainer video which meets your every need. Want to know more about our production process? Click here.
Can I supply the storyboard and voice-over text?
Have you produced a corporate film before? Send it to us, and we will use it for inspiration. However, in order to ensure our clients, you, with the highest quality possible within your budget we will always produce the entire product ourselves. From beginning to end. Want to know which exact steps we go through? Click here.
Which documents do I need to supply beforehand?
If you want us to produce your corporate video, we need some information from you as well! This will ensure that the explainer video will fit perfectly in your corporate style.
This information can either be sent to the project manager or to info@coolermedia.nl.
WANT TO KNOW HOW TO BEST CONVEY YOUR MESSAGE ACROSS?
We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.
