Bumperadvertentie.

A bumper ad is one of many video ad options on YouTube. By advertising on YouTube, your target audience can be reached very specifically. This is a great tool, certainly considering that 300 hours of video content is uploaded on the platform every single hour! With YouTube bumper ads you can keep your videos in the spotlight quickly, purposefully, and effectively!

Do you want to use bumper ads within your YouTube campaign? We are happy to help you. At Cooler Media, we have been creating and optimizing online video advertisements for years. That is why we know exactly how to effectively advertise your video on YouTube.

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WHY USE VIDEO
STRATEGY ?

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Why choose Cooler?

The result is key, that is why we work with a clear strategy
For every budget we offer the highest quality in audio and video
More than 1500 unique explainer videos in 9 years of hard work
Free advise for every service
We deliver fast
No surprises, always a fixed price for every service
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Video marketing with bumper ads.

Setting goals

During a personal strategy meeting, we look at the goals you wish to achieve. We ask ourselves: ‘How can we achieve your goal with video marketing?’. During this 2-hour meeting, we use the See-Think-Do-Care model to set up the basis for your YouTube Ads campaign. We also determine Key Performance Indicators (KPIs) together, for both the long and short term.

Setting up the campaign

After the meeting, we start working on your video strategy plan! Based on this plan we optimize your online video presence and YouTube channel (if you don’t have one yet, we’ll set it up for you). As soon as you approve the video strategy plan, we will put your videos online with maximum quality and set up the YouTube bumper ad campaign. Ready, set, go!

Distribution

Video marketing is the execution of the video strategy plan. We ensure that you can sit back and relax while we reach the right people at the best times possible. Specially produced videos are distributed in different phases, often with different messages based on the specific needs of your target audience at that very moment. We ensure active monitoring of the results and adjust the campaign immediately when necessary.

Remarketing

Did the people from your target audience visit your website after seeing one of your video ads? Great! Then we’ll go to the next phase and present them with a new video with more specific information. In the remarketing phase, only people who have shown interest will be targeted again. In this way, we make sure we don’t spend a lot of budget on unnecessary videos and ensure that the viewer only gets to see relevant videos.

Reporting and optimization

Every month, you receive an infographic with updates about the Key Performance Indicators. Results such as viewing behavior and clicks are analyzed and, if necessary, implemented in the production process of new videos. Thanks to this feedback, we develop the perfect campaign together for your audience, based on their behavior!

Frequently Asked Questions.

What is a bumper ad?

A bumper ad is a six-second, unskippable video ad on platforms like YouTube or Google. The bumper ad is often played right before another video. It is an effective way of delivering a message in a super short period. Bumper ads can be used to create more brand awareness.

What other type of YouTube ads are there?

Besides bumper ads, YouTube offers various other types of ads. Each with its own goals and advantages. Some examples are:

TrueView Ads
Pre-Roll Ads
In-Stream Video Ads

To reach optimal results, we advise using a various selection of these different ads. Cooler Media helps you pick the right ad for the right goal and create an effective ad mix.

Why is video marketing so popular?

We live in a digital world. We are more connected online than ever. Brands are continuously working to increase their online visibility and video in the form of content that makes you stand out. This is also evident from these figures:

More than 1 billion hours of video are watched on YouTube every day (YouTube, 2021).
No less than 93% of commercial brands indicate that video stimulates purchases.
Just 1 minute of video says more than 1.8 million words.

What entails a Video Strategy Plan?

Simply put, a video strategy is an approach to deploying information via video. The video content in question has a purpose; reach the right audience with the right message and let them do something with it. For example, buying a product, downloading a new song, joining a community, or simply so that your target group is exposed to your brand name. As a company, it is wise to think about how you communicate with the outside world. What do you want to radiate? How do you want to appear? What should people think about your brand? You answer all these questions in a video strategy plan. It is a how-to guide for your (corporate) communication with video.

What does it cost to employ a Video Strategy?

At Cooler Media, we have fixed prices for each package. For managing and optimizing your campaign we charge a fixed monthly rate. This rate is an advertising budget that has been picked exclusively by you. To correctly estimate the total cost of your campaign, we need some extra information. Contact one of our experts so they can give you advice on the best package for your needs and provide a delineation of the rate. All this is provided without any obligations

What is the average time to set up a Video Strategy Plan?

Your current video marketing commitment
The intended goals to be achieved
The size of the campaign to be set up
The amount of video content needed for an optimal strategy
Which channels are relevant to include in the plan
To what extent a target group and customer journey have been mapped out

Of course, we can shorten or extend the lead time in consultation thanks to our efficient production process. Structured planning is indispensable here. Do videos still need to be produced? No problem! Discuss it with one of our experts and they will give appropriate advice.

Which channels can I use for my video campaign?

Today there are thousands of channels through which you can broadcast your message. The key is reaching your target audience. This is why one of the most important steps is determining where your potential clients are most active online. In our campaigns, we use the following channels:

YouTube: through broadcasting a variety of TrueView and bumper ads we can reach exactly the right people.
Google Display Network: through employing banners we can get the message to your target audience by advertising on top websites.
Facebook & Instagram: both platforms offer various opportunities to distribute your video ads.
LinkedIn: video ads for LinkedIn are the way to go to reach business audiences.

What other services does Cooler Media offer?

Our specialisms go further than putting videos up to the test. We produce them as well! From full HD animations to shooting good live-action film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Besides Video Strategy, our services can be divided into four other areas of expertise:

Want to know more about Video Strategy?

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Talk to a video consultant

Want to know more about Video Strategy?

Fill in the form and we will get back to you within an hour.

Or just give us a call +31 (0)76-8867790

Talk to a video consultant

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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