Our method.

Each of our services is different and has a unique proces. Yet there are three global steps we always need to take:

Choose a service.

Concept & Script

The first step of the process is developing the general concept and script of the animation. Once you have chosen the style of animation you wish to go ahead with we plan a ‘Magic Meeting’. During this meeting you tell us everything about your service, product or idea and we translate that concept onto the screen. Together we develop a concrete script with voice-over lines. Of course all this is based on your needs, preferences and budget. Furthermore, this meeting will end when we have created a portrayal of the first shots of the animation in the form of a story board.

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Storyboard & Visual Design

During this step of the process we flesh out the first sketches of the storyboard and the complementary lines. Everything will be transformed into definitive designs and text for the characters, symbols or icons. Using a what is essentially a comic, though we call it a ‘Visual Design’, we present our work to you. In this Visual Design we portray every shot with its lines and an explanation of the visual. This ensures that you know exactly what the animation will end up looking like, allowing you to give feedback. With your consent, we start the actual production process.

Production

Now your animation will come to life! A couple of days after your approval of the ‘Visual Design’ we will send you a first version of the animation. This version will already be enhanced with the voice actor’s lines but not yet with sound effects. After we have received your feedback we will produce a definitive version. Naturally, this version will include exiting sound effects. With your blessing on that version we will proceed to rounding off production.

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Distribution

Once we have developed your animation you will no longer have to repeatedly explain your product, idea or service. We have provided you with a clear and powerful way of doing so! But do you know how you will use your animation? Do you only reach your own network or can you now get your message to prospective clients? In the last step of the production period we will help you with this! With our Video Marketing package we distribute your animation across the internet. We not only use familiar and proven techniques (SEO/SEA) but also less widespread methods (Magic) in order to promote your brand awareness and turn-over.

Script

You have the idea, we write the script. In order to convey your idea, we need to understand it. Therefore we schedule a meeting to ask you what exactly it is you want to communicate, who your audience is, what kind of experience you wish to provide that audience and much more. All of these elements and the story line will be incorporated into the script.

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Production

Once you are completely satisfied with the script, we start shooting! Our three man camera crew will travel to the desired location and spend the whole day getting in every shot necessary to convey your unique message.

Post-Production

Having all the necessary visual material we can start transforming the shots into a proper explainer video. In this phase of the process we use professional techniques such as colour correction and supplementing the visuals with interesting sound effects and music. This will ensure that your explainer video will have a movie-like effect. All this and more will guarantee that the video can perfectly address your target audience with the right message.

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Distribution

The explainer video is complete. However, it has not yet reached your target audience. With our extensive experience in video marketing we can help you with this as well. With our scientifically tested techniques we can ascertain that your newly developed film is widely distributed. To the right people. Naturally, this will boost your website views and brand awareness.

Would you like us to make you an explainer video? Give us a call or click on the button beneath!

Research & Theme

The first phase is to schedule a meeting where the content is discussed. After this, we start analysing and structuring the information. By replacing text with clear illustrations we substantially reduce the amount of text necessary to convey your message. If need be, we conduct some extra research. In this phase you also choose whether you would like a customized infographic or one of our pre-designed styles. Based on all this we develop a first sketch. You are immediately granted the opportunity to provide feedback. This allows us to start on the definitive design, that matches your every wish, as soon as possible.

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Design

During this phase of the production process we combine the concepts, sketches and text to a first version of the infographic. Depending on which package you have chosen we develop a customized visual or we use our pre-designed icons. Needless to say, we give a personal twist to every design. Additionally, you are invited to offer feedback on all aspects of the design. After the design period we can also animate your infographic in a complementary video.

Distribution

In order to get the most out of your investment, we can help you with the online marketing of the infographic. This is an optional phase but one we have vast experience in. We can help you spread your message and allow it to reach your target audience. In order to do this we use smart and proven online marketing techniques. This way, you can ensure that your product, idea or service captures the attention of your potential clients.

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Determining the goal

In a strategy session that lasts about 2 hours we will discuss the goals you aim to achieve. We also formulate the Key Performance Indicators for each phase of the process.

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Setting up the campaign

In this step we make sure that everything is ready for to be launched. We optimise your YouTube channel, upload video’s of the highest quality and set up the video campaign.

Distribution

Ready for take-off! Now we’ve put everything into motion. Furthermore, we guide your target audience through every phase of the SEE – THINK – DO model in a structural manner.

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Remarketing

During the THINK and DO phases of the process we use your audience’s interests to employ specific content through remarketing. Consequently, your target audience will see your message at exactly the right time.

Rerporting

Using a monthly infographic report you will be able to tell which of your aims have already been realised. As mentioned before, we formulate these goals using Key Performance Indicators.

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Optimising

Using the your reports and feedback we continuously optimise our online campaign for the videos we made you!

COOLER MEDIA

We produce short and powerful explainer videos and ensure they reach your target audience. The strength of our animations and explainer video’s is that they produce plenty of penny dropping moments for your clients. This, however, is not all we offer: we use the animation as an online commercial in order to spread your message to new potential clients.

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Cooler Media

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4811 AX Breda

+31 (0)76 886 7790
[email protected]

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