Discover our animation styles.

Get to know our pre-designed animation styles! You can choose Modern, Casual, Business, Sketch, or Retro. Five different styles with each their characteristics.

These design styles fall under our ‘Standard Animation’ product, and you can choose one of them for your animations, graphic designs, and infographics. They have already been developed by us and can be fully adapted to your corporate identity style, logo, and of course, the story you want to tell.

Want to see an overview of all styles? Check them out! 👉


Standaard animatiestijlen

Five Design Styles.


The Modern Style is based on a realistic design. Clean lines, human-like proportions for the characters, and beautiful light incidences make this a calm yet unique style. Modern is perfect for B2B companies or organizations that like to keep their videos more businesslike.


The Casual Style gives a playful feel. The characters are somewhat out of proportion, which gives this style its cheerful personality. It is ideal for visualizing your message with humor and also perfect for B2C organizations that want to address their customers pleasantly and amusingly.


You can never go wrong with the Business Style. It is a cheerful mix between realism and cartoony design. This Business Style has been used in almost every industry for years, which makes it a very popular and safe choice for organizations that want to appeal to a broad audience.


Sketch is a wonderfully quiet style that uses a minimalist design. Don’t be fooled by the simple lines since some of our most beautiful animations are made in Sketch. Ideal for the most complex matter or more sensitive subjects. Therefore, it is a design style that works well with healthcare organizations and financial corporations.


Go back to those ‘good old days with the nostalgic Retro Style. Comically designed characters with pronounced body proportions and recognizable retro objects draw attention to this style. Perfect for a light-hearted message for both B2C and B2B communication.

Choice aid: what appeals to you?

Compose your own animation and receive a price indication within minutes.


Every Standard Animation always includes:

  • Script and storyboardsessie (4 hours)
  • An experienced copywriter
  • Choice of 5 voice actors matching the animation
  • Video in a language of your choice
  • Professional sounddesign
  • Music of your choice
  • 3 feedback rounds: script, design, animation
  • Lots of devotion and love from our team

Your wishes

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Satisfied Cooler Clients.

Frequently Asked Questions.

What is the production time of a Standard Animation?

The actual development of a script, visual design, animation, and sound design takes at least five working days. In reality, you will not have your animation within five days after we spoke during a Magic Meeting. Although we are flexible and an urgent process is always possible, in most cases we go for structured planning. We spread these five days over, for example, two weeks. This way, there is space between production hours so that we can look at it with a fresh look when we take the following steps, but this also creates more space for you to give extensive feedback. This way, we guarantee an efficient and pleasant production process that works for both parties.

What is a Magic Meeting?

It's where the magic happens! During a Magic Meeting, digitally or in real life (more fun), we discuss in 4 hours what you want to communicate with animation. During this session, we bring your story - which you want to share in the best possible way - to a message of about 1.5 minutes. An experienced copywriter and designer will be present, who will develop the first script and style on site. This way, you always leave with the first version of your animation.

What are the costs of a Standard Animation?

The costs of a Standard Animation are the same for every style. However, the price can vary due to several factors:
  • The number of minutes your animation lasts. By default, you get 75 seconds.
  • The delivery date. An urgent request involves more work in a shorter time frame. That is why we use an urgency rate.
Would you like to hear an exact amount? Sure! Contact us and receive a customized price within 5 minutes.

What is the ideal length of a Standard Animation?

There is no such thing as the ideal length of an animation. It depends on your goals, the message you're spreading, your audience, and which channel will be used for the distribution. If you could provide us with this information, our experts can give you some custom advice on what length would be most effective. Usually, we recommend 60 to 75 seconds for social videos, Instream-ads, and website videos. Want to know what length is ideal for conveying your message? Give us a call and one of our experts will advise you on the matter. No strings attached and on the house!

Can I deliver the storyboard and voice-over script?

If you already have a storyboard or voice-over script, we will use this for inspiration. However, as we have six years of experience and want to deliver the best quality product to our clients, we will design the animation from beginning to end. Due to our extensive experience, we know how to get your message across in the best possible way! If you want to know how we do this, read our Case Study of Ýenlo as a service'.

What are the other options besides a Standard Animation?

From Standard, it can only get even bigger! You have two other "levels" for an animation, besides the standard animation option:
  • Customized animation: uniquely designed style, fixed price, and a fixed working method. Ideal to give that little bit extra. This guarantees you an original animation
  • Special animation: with unlimited options, we realise everything you can imagine for you. From animation to the design of a complete website as a supporter.

What documents do I need to supply beforehand?

Previous film material or design work always helps us gain some inspiration, despite us creating a unique film production for you. It always comes in handy to receive the following from our clients:
  • Your organisation's style guide (in case it is available)
  • Logos in vector-based files or Adobe Illustrator files
  • Colour codes
  • The tone of voice description (in case there is one)
  • Design work from previous assignments
It is OK if you cannot provide us with all these documents. Therefore, we also have the Magic Meeting, in which we will determine the tone of voice, style, and message of your explainer video.

What other services does Cooler Media offer?

Our specialisms go further than making animations and shooting good film material. We think along with you about the distribution of your videos, help you set up a strategy, and ensure a flawless design that matches your corporate identity. Therefore, our services can be divided into 5 areas of expertise: